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- Tasks: Lead the launch of an innovative SaaS platform in the UK market.
- Company: Join Randstad, a forward-thinking company redefining the world of work.
- Benefits: Flexible working, competitive salary, and opportunities for professional growth.
- Why this job: Be at the forefront of digital innovation and make a real impact.
- Qualifications: 5+ years in SaaS or tech platforms with a strong marketing background.
- Other info: Inclusive workplace with a focus on collaboration and user feedback.
The predicted salary is between 36000 - 60000 £ per year.
At Randstad, we are redefining the world of work. We are seeking a Senior Digital Lead/Senior Digital Marketing Lead/Product Marketing Lead for a 6/12 month FTC. This role will own the UK market rollout and commercial launch of our new, cutting-edge SaaS platform.
Role Overview: As the Senior Digital Lead, you will be responsible for the end-to-end launch strategy of our new digital platform. You will move beyond simple implementation to focus on adoption, engagement, and revenue. You will use your background in Tech/SaaS to translate complex product capabilities into compelling messages and campaigns for our recruiters, clients, and candidates. You are the Product Owner within the marketing team for the UK market, ensuring the voice of our users shapes the future of the platform.
Key Responsibilities:
- Design and execute the UK marketing strategy for the new digital marketplace, segmenting rollout by sector and by both B2B and B2C audiences.
- Define success metrics for the launch, focusing on user acquisition, active usage and platform influenced revenue.
- Own the digital footprint of the product, specifically updating website copy, landing pages, and service descriptions to reflect the new value proposition.
- Work closely with the Content Lead to develop and implement a content strategy that educates the market and drives adoption.
- Partner with Marketing experts to create toolkits for the launch and roll out including webinars, one-pagers and email campaigns that drive client registration and candidate app downloads.
- Support Communications Director to drive internal adoption among Randstad’s recruitment consultants, transforming them into "platform champions" who can confidently demo the tool to clients.
- Identify friction points in the user journey (registration drop-offs, low engagement areas) and implement rapid operational fixes or feedback loops to Product.
- Act as the primary liaison between the UK marketing team and the Global Product Development team.
- Support the operational business in the "Pilot Program" with select enterprise clients, gathering qualitative feedback to refine the platform before mass release.
- Monitor platform performance dashboards daily.
- Analyse usage trends to identify upsell opportunities for the sales team.
- Conduct A/B testing on messaging and onboarding workflows to maximize conversion rates.
Experience: You must have significant experience (5+ years) working within a SaaS (Software as a Service) or Tech Platform environment. You understand how software is built, sold, and scaled. Proven track record of launching new digital products or platforms to market. Experience in the HR Tech, EdTech, or Recruitment space is highly advantageous but not essential if you have a strong B2B platform experience.
We are an inclusive employer and should you require any reasonable adjustments in order to complete any aspect of the recruitment process, please contact the Internal Talent Acquisition (ITA) team.
Digital Product Lead employer: Randstad Employment Bureau
Contact Detail:
Randstad Employment Bureau Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Product Lead
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects and achievements. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to the role. We recommend doing mock interviews with friends or using online platforms to boost your confidence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Digital Product Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Digital Product Lead. Highlight your experience in SaaS and any relevant projects you've led. We want to see how your skills align with our mission at Randstad!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how you can contribute to the launch of our new platform. Keep it engaging and personal – we love a good story!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you've driven user engagement or revenue in past roles. We’re all about results here at Randstad!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any updates. Plus, it’s super easy – give it a go!
How to prepare for a job interview at Randstad Employment Bureau
✨Know Your SaaS Inside Out
Make sure you have a solid understanding of the SaaS platform you'll be working with. Familiarise yourself with its features, benefits, and how it stands out in the market. This will help you articulate your vision for the product and demonstrate your expertise during the interview.
✨Showcase Your Marketing Strategy Skills
Prepare to discuss specific marketing strategies you've implemented in the past. Think about how you segmented audiences and defined success metrics. Be ready to share examples of campaigns that drove user engagement and revenue, as this role heavily focuses on those aspects.
✨Be Ready to Discuss User Experience
Since the role involves identifying friction points in the user journey, come prepared with insights on how you've improved user experiences in previous roles. Share any A/B testing results or feedback loops you've established to enhance product adoption and engagement.
✨Demonstrate Your Collaborative Spirit
This position requires working closely with various teams, so highlight your experience in cross-functional collaboration. Talk about how you've partnered with content leads or sales teams to create effective launch toolkits or campaigns, showcasing your ability to drive collective success.
