At a Glance
- Tasks: Drive B2B marketing strategies and convince top brands to shift budgets to YouTube.
- Company: Join a leading tech giant revolutionising digital advertising.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and creativity.
- Why this job: Be at the forefront of digital marketing and influence major brand decisions.
- Qualifications: Experience in B2B marketing and a knack for storytelling.
The predicted salary is between 60000 - 80000 £ per year.
B2B Marketing Manager, YouTube Advertising EMEA
Location: London (St. Giles)
Work Mode: Hybrid (Tue, Wed, Thu in-office)
Contract: 12 Months
The Mission
We aren't marketing to consumers; we are marketing to the C-suite. Your job is to convince CMOs and media agencies at brands like Unilever, L'Oréal, and BMW to shift their multi-million pound budgets from traditional TV, TikTok, and Instagram over to YouTube. You will own the narrative that positions YouTube as the 'New Mainstream' - a full-funnel powerhouse driven by creator fandom and bulletproof business ROI.
What You'll Do
- Drive the Full-Funnel Narrative: Prove how AI-backed tools (Demand Gen, PMax) convert views into direct sales.
- Weaponize Creator Fandom: Build B2B programs demonstrating why creator-led ads drive 4x more purchase intent than rival platforms.
- Enable Sales: Arm Google's sales teams with the data-driven killer decks needed to win the market share war.
Who You Are
A strategic B2B or agency storyteller who speaks fluent 'CMO and Media Effectiveness.'
Marketing Manager (II) (GOG1JP00004092) employer: Randstad Digital
As a leading player in the digital marketing landscape, our company offers an exceptional work environment that fosters creativity and innovation. Located in the vibrant heart of London, our hybrid work model promotes a healthy work-life balance while providing ample opportunities for professional growth and collaboration with industry leaders. Join us to be part of a dynamic team that empowers you to drive impactful marketing strategies and engage with top-tier clients in a supportive and forward-thinking culture.
