At a Glance
- Tasks: Drive YouTube's narrative to shift major budgets from traditional media to digital.
- Company: Join a leading tech giant with a focus on innovation and creativity.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on data-driven strategies and creative storytelling.
- Why this job: Make an impact by transforming how brands engage with audiences through YouTube.
- Qualifications: Experience in B2B marketing and a strong understanding of the media landscape.
The predicted salary is between 60000 - 80000 € per year.
B2B Marketing Manager, YouTube Advertising EMEA
Location: London (St. Giles)
Work Mode: Hybrid (Tue, Wed, Thu in-office)
Contract: 12 Months
The Mission
We aren't marketing to consumers; we are marketing to the C-suite. Your job is to convince CMOs and media agencies at brands like Unilever, L'Oréal, and BMW to shift their multi-million pound budgets from traditional TV, TikTok, and Instagram over to YouTube. You will own the narrative that positions YouTube as the 'New Mainstream' - a full-funnel powerhouse driven by creator fandom and bulletproof business ROI.
What You'll Do
- Drive the Full-Funnel Narrative: Prove how AI-backed tools (Demand Gen, PMax) convert views into direct sales.
- Weaponize Creator Fandom: Build B2B programs demonstrating why creator-led ads drive 4x more purchase intent than rival platforms.
- Enable Sales: Arm Google's sales teams with the data-driven killer decks needed to win the market share war.
Who You Are
- A strategic B2B or agency storyteller who speaks fluent 'CMO and Media Effectiveness.'
- Deeply familiar with the EMEA media landscape, video landscape, and shifting TV budgets.
- Data-driven, commercially obsessed, and ready to turn digital culture into corporate revenue.
Marketing Manager (II) (GOG1JP00004092) employer: Randstad Digital
As a Marketing Manager at our London (St. Giles) office, you'll be part of a dynamic and innovative team that thrives on creativity and collaboration. We offer a hybrid work model that promotes work-life balance, alongside opportunities for professional growth in a fast-paced environment where your contributions directly impact major brands. Join us to leverage cutting-edge AI tools and drive meaningful change in the B2B marketing landscape, all while enjoying the vibrant culture of one of the world's most exciting cities.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager (II) (GOG1JP00004092)
✨Tip Number 1
Network like a pro! Reach out to industry connections on LinkedIn or attend local marketing events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for the interview by researching the company and its competitors. We want you to be able to discuss how YouTube can outshine traditional platforms like TV and TikTok. Show them you’re not just another candidate; you’re the one they need!
✨Tip Number 3
Practice your storytelling skills! As a B2B Marketing Manager, you’ll need to convey complex ideas simply. We suggest rehearsing your pitch about how AI-backed tools can drive sales – make it engaging and memorable!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and take the initiative to connect with us directly.
We think you need these skills to ace Marketing Manager (II) (GOG1JP00004092)
Some tips for your application 🫡
Know Your Audience:When crafting your application, remember that we’re targeting the C-suite. Tailor your language and examples to resonate with CMOs and media agencies. Show us you understand their world!
Showcase Your Storytelling Skills:We want to see how you can weave a compelling narrative around B2B marketing. Use your application to demonstrate your ability to tell stories that engage and persuade—just like you would for a high-stakes client.
Be Data-Driven:Since we’re all about proving ROI, make sure to highlight your experience with data and analytics. Share specific examples of how you've used data to drive marketing decisions and results in your previous roles.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Randstad Digital
✨Know Your Audience
Since you're marketing to the C-suite, make sure you understand their language and priorities. Research the companies you'll be discussing, like Unilever and BMW, and tailor your examples to show how YouTube can meet their specific needs.
✨Showcase Your Data Skills
Be prepared to discuss how you can leverage data to drive decisions. Bring examples of how you've used data in past roles to influence marketing strategies or improve ROI, especially in a B2B context.
✨Demonstrate Your Storytelling Ability
As a strategic storyteller, practice articulating a compelling narrative around YouTube as the 'New Mainstream'. Use case studies or success stories that highlight the effectiveness of creator-led ads and how they outperform traditional platforms.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific challenges, like convincing a hesitant client to shift budgets. Think through potential scenarios and prepare structured responses that showcase your problem-solving skills and strategic thinking.
