At a Glance
- Tasks: Drive YouTube's narrative to convince top brands to shift their advertising budgets.
- Company: Join a leading tech giant with a focus on innovation and creativity.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on data-driven strategies.
- Why this job: Make an impact by reshaping how brands view advertising on YouTube.
- Qualifications: Experience in B2B marketing and a knack for storytelling.
The predicted salary is between 60000 - 80000 € per year.
B2B Marketing Manager, YouTube Advertising EMEA
Location: London (St. Giles)
Work Mode: Hybrid (Tue, Wed, Thu in-office)
Contract: 12 Months
The Mission
We aren't marketing to consumers; we are marketing to the C-suite. Your job is to convince CMOs and media agencies at brands like Unilever, L'Oréal, and BMW to shift their multi-million pound budgets from traditional TV, TikTok, and Instagram over to YouTube. You will own the narrative that positions YouTube as the 'New Mainstream' - a full-funnel powerhouse driven by creator fandom and bulletproof business ROI.
What You'll Do
- Drive the Full-Funnel Narrative: Prove how AI-backed tools (Demand Gen, PMax) convert views into direct sales.
- Weaponize Creator Fandom: Build B2B programs demonstrating why creator-led ads drive 4x more purchase intent than rival platforms.
- Enable Sales: Arm Google's sales teams with the data-driven killer decks needed to win the market share war.
Who You Are
A strategic B2B or agency storyteller who speaks fluent 'CMO and Media Effectiveness.'
Marketing Manager (II) (GOG1JP00004092) in London employer: Randstad Digital
As a Marketing Manager at our London (St. Giles) office, you will join a dynamic team that thrives on innovation and collaboration in a hybrid work environment. We offer competitive benefits, a culture that fosters creativity and professional growth, and the unique opportunity to influence major brands in their marketing strategies. With access to cutting-edge AI tools and a focus on creator-led advertising, you'll be empowered to make a significant impact in the B2B landscape while enjoying a supportive atmosphere that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager (II) (GOG1JP00004092) in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge in B2B marketing and YouTube advertising. Whether it's a blog post or a video, let potential employers see your skills in action.
✨Tip Number 3
Prepare for interviews by understanding the company’s goals and how you can help them achieve those. We recommend researching their recent campaigns and coming up with ideas on how to enhance their YouTube strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Marketing Manager (II) (GOG1JP00004092) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of B2B Marketing Manager. Highlight your experience with C-suite marketing and any successful campaigns you've led that resonate with the job description.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about YouTube advertising and how you can drive the full-funnel narrative. Be sure to mention specific tools or strategies you've used in the past.
Showcase Your Storytelling Skills:Since we’re looking for a strategic storyteller, include examples of how you've effectively communicated complex ideas to clients or stakeholders. This will show us you can speak fluent 'CMO and Media Effectiveness.'
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Randstad Digital
✨Know Your Audience
Since you're marketing to the C-suite, make sure you understand their language and priorities. Research the companies you'll be discussing, like Unilever and BMW, and tailor your examples to show how YouTube can meet their specific needs.
✨Showcase Your Strategic Thinking
Prepare to discuss how you would drive the full-funnel narrative for YouTube. Think about how AI-backed tools can convert views into sales and be ready to share your insights on this topic during the interview.
✨Demonstrate Your Knowledge of Creator Fandom
Be ready to explain why creator-led ads are effective. Bring data or case studies that highlight how these ads drive purchase intent, and be prepared to discuss how you would weaponise this in your role.
✨Prepare Killer Decks
Since enabling sales is part of the job, think about what kind of data-driven presentations you could create. Have a few ideas ready to share that demonstrate your ability to arm sales teams with compelling narratives and visuals.
