At a Glance
- Tasks: Drive organic growth for our international eCommerce storefront through SEO and GEO strategies.
- Company: Join a dynamic team in Peterborough focused on innovative eCommerce solutions.
- Benefits: Competitive pay, potential contract extension, and opportunities for professional growth.
- Why this job: Make a real impact on how users find and interact with our products online.
- Qualifications: Experience in SEO for eCommerce and proficiency with GA4 and Google Search Console.
- Other info: Exciting role with a chance to shape the future of AI-driven search experiences.
The predicted salary is between 36000 - 60000 £ per year.
Location: Peterborough (Office-based)
Contract Length: 12 months (extension possible)
Start Date: 2 February 2026
Rate: £27.66 PAYE / Umbrella £36.34
Role Overview
We are looking for an SEO / GEO Specialist to drive organic growth across our international eCommerce storefront. You will own the end-to-end SEO and Generative Engine Optimisation (GEO) strategy, improving visibility, traffic, and conversion across category and product pages. Working closely with Marketing, eCommerce Product, and Development teams, you'll turn insights from GA4, Google Search Console, and SEO platforms into clear, prioritised actions that enhance both traditional search and AI-powered search experiences.
Key Responsibilities
- Search Engine Optimisation (SEO)
- Own and deliver the SEO roadmap for the international eCommerce platform, covering technical SEO, on-page optimisation, internal linking, and structured data.
- Conduct technical SEO audits and lead improvements across crawlability, indexation, canonicalisation, pagination, hreflang, XML sitemaps, and crawl budget optimisation.
- Partner with the eCommerce Product Owner to optimise category (PLP) and product (PDP) templates, including titles, metadata, headings, content structure, specifications, internal links, and schema (Product, Breadcrumb, FAQ).
- Feed SEO requirements into the development backlog, including mobile optimisation, site speed, and platform enhancements.
- Analyse performance data using GA4, Google Search Console, and SEO tools to track keywords, landing page performance, engagement, and conversions, translating insights into prioritised actions.
- Optimise content for AI-driven search experiences (e.g. Google AI Overviews, Bing Copilot, ChatGPT-style search) by structuring pages for conversational queries and direct answers.
- Implement GEO best practices, including Q&A-style content, concise summaries, and authoritative explanations that AI systems can easily extract and reference.
- Monitor performance and visibility within AI-generated results and emerging platforms, adapting strategies as search behaviour evolves.
Skills & Experience
- Proven experience delivering SEO for large eCommerce platforms, including complex category structures, product detail pages, and faceted navigation.
- Strong understanding of technical SEO, on-page optimisation, internal linking, and structured data.
- Hands-on experience with GA4 and Google Search Console, with the ability to blend behavioural and query data to drive decisions.
Top 3 Must-Have Skills
- GA4 and Google Search Console expertise
- Strong SEO delivery experience
- Ability to build and execute SEO roadmaps
SEO / GEO Specialist in Cambridge employer: Randstad Digital
Contact Detail:
Randstad Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO / GEO Specialist in Cambridge
✨Tip Number 1
Network like a pro! Reach out to people in the SEO and eCommerce space on LinkedIn or at local meetups. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your SEO expertise. This could be a blog, a website, or even a detailed analysis of an existing site. Share it during interviews to impress potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on the latest SEO trends and tools. Be ready to discuss how you've used GA4 and Google Search Console in past roles. We want to see your passion and knowledge shine through!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to connect with us directly.
We think you need these skills to ace SEO / GEO Specialist in Cambridge
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the SEO / GEO Specialist role. Highlight your experience with eCommerce platforms and any specific projects that showcase your skills in technical SEO and on-page optimisation.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about SEO and how your experience aligns with our goals at StudySmarter. Don’t forget to mention your familiarity with GA4 and Google Search Console!
Showcase Your Achievements: When detailing your past roles, focus on quantifiable achievements. Did you increase organic traffic or improve conversion rates? Numbers speak volumes, so let us know how you made an impact!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you one step closer to joining the StudySmarter team!
How to prepare for a job interview at Randstad Digital
✨Know Your SEO Stuff
Make sure you brush up on your SEO knowledge, especially around technical SEO and on-page optimisation. Be ready to discuss specific strategies you've implemented in the past, particularly for eCommerce platforms. This will show that you not only understand the theory but can also apply it effectively.
✨Familiarise Yourself with Tools
Since GA4 and Google Search Console are key to this role, ensure you're comfortable discussing how you've used these tools to drive decisions. Prepare examples of how you've analysed performance data and turned insights into actionable strategies. This will demonstrate your hands-on experience.
✨Showcase Your Collaboration Skills
This position requires working closely with various teams, so be prepared to talk about your experience collaborating with marketing, product, and development teams. Share specific examples of how you've successfully partnered with others to achieve SEO goals, as teamwork is crucial in this role.
✨Stay Ahead of Trends
With the focus on Generative Engine Optimisation, it's important to show that you're aware of the latest trends in AI-driven search. Discuss any recent developments you've followed and how you would adapt your strategies to incorporate these changes. This will highlight your forward-thinking approach and adaptability.