At a Glance
- Tasks: Drive organic growth for our international eCommerce storefront through SEO and GEO strategies.
- Company: Join a dynamic team in Peterborough focused on innovative eCommerce solutions.
- Benefits: Competitive pay, potential contract extension, and opportunities for professional growth.
- Other info: Exciting role with a chance to shape the future of AI-driven search experiences.
- Why this job: Make a real impact on how users find and interact with our products online.
- Qualifications: Experience in SEO for eCommerce and proficiency with GA4 and Google Search Console.
The predicted salary is between 36000 - 60000 £ per year.
Location: Peterborough (Office-based)
Contract Length: 12 months (extension possible)
Start Date: 2 February 2026
Rate: £27.66 PAYE / Umbrella £36.34
Role Overview
We are looking for an SEO / GEO Specialist to drive organic growth across our international eCommerce storefront. You will own the end-to-end SEO and Generative Engine Optimisation (GEO) strategy, improving visibility, traffic, and conversion across category and product pages. Working closely with Marketing, eCommerce Product, and Development teams, you'll turn insights from GA4, Google Search Console, and SEO platforms into clear, prioritised actions that enhance both traditional search and AI-powered search experiences.
Key Responsibilities
- Search Engine Optimisation (SEO)
- Own and deliver the SEO roadmap for the international eCommerce platform, covering technical SEO, on-page optimisation, internal linking, and structured data.
- Conduct technical SEO audits and lead improvements across crawlability, indexation, canonicalisation, pagination, hreflang, XML sitemaps, and crawl budget optimisation.
- Partner with the eCommerce Product Owner to optimise category (PLP) and product (PDP) templates, including titles, metadata, headings, content structure, specifications, internal links, and schema (Product, Breadcrumb, FAQ).
- Feed SEO requirements into the development backlog, including mobile optimisation, site speed, and platform enhancements.
- Analyse performance data using GA4, Google Search Console, and SEO tools to track keywords, landing page performance, engagement, and conversions, translating insights into prioritised actions.
- Generative Engine Optimisation (GEO)
- Optimise content for AI-driven search experiences (e.g. Google AI Overviews, Bing Copilot, ChatGPT-style search) by structuring pages for conversational queries and direct answers.
- Implement GEO best practices, including Q&A-style content, concise summaries, and authoritative explanations that AI systems can easily extract and reference.
- Monitor performance and visibility within AI-generated results and emerging platforms, adapting strategies as search behaviour evolves.
Skills & Experience
- Proven experience delivering SEO for large eCommerce platforms, including complex category structures, product detail pages, and faceted navigation.
- Strong understanding of technical SEO, on-page optimisation, internal linking, and structured data.
- Hands-on experience with GA4 and Google Search Console, with the ability to blend behavioural and query data to drive decisions.
Top 3 Must-Have Skills
- GA4 and Google Search Console expertise
- Strong SEO delivery experience
- Ability to build and execute SEO roadmaps
SEO / GEO Specialist in Cambridge employer: Randstad Digital
Join a forward-thinking company in Peterborough as an SEO / GEO Specialist, where you will be empowered to drive organic growth for our international eCommerce platform. We pride ourselves on fostering a collaborative work culture that values innovation and continuous learning, offering ample opportunities for professional development and career progression. With competitive pay and a supportive environment, this role is perfect for those seeking meaningful and rewarding employment in the dynamic world of digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land SEO / GEO Specialist in Cambridge
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Randstad Digital are looking for when hiring for a SEO / GEO Specialist.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Randstad Digital for the SEO / GEO Specialist, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Randstad Digital as a SEO / GEO Specialist, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Randstad Digital’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a SEO / GEO Specialist.
We think you need these skills to ace SEO / GEO Specialist in Cambridge
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Randstad Digital, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Randstad Digital's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Randstad Digital. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Randstad Digital
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Randstad Digital uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Randstad Digital. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
