At a Glance
- Tasks: Lead digital PR strategies to boost Adidas's brand visibility and SEO performance.
- Company: Join the iconic Adidas team in a hybrid role based in London.
- Benefits: Enjoy a competitive salary, flexible working, and opportunities for professional growth.
- Other info: Be part of a dynamic team driving impactful change across Europe.
- Why this job: Shape the future of brand engagement in an AI-driven world with a global leader.
- Qualifications: Experience in digital PR and a passion for innovative marketing strategies.
The predicted salary is between 60000 - 75000 £ per year.
Location: London (Hybrid - 3 days per week)
Duration: Until end of calendar year
Reporting: EU PR Director (based in Germany)
Role Purpose & Overall Relevance
As consumer discovery rapidly shifts toward AI-driven search experiences, the way Adidas appears in earned/third-party sources is increasingly shaping brand preference and product consideration. This role develops and implements a Europe-wide Digital PR approach that improves Adidas's Generative Engine Optimisation (GEO) performance through earned and supported owned media, as well as maintaining and growing SEO visibility through local PR efforts. The role bridges a capability gap created by reduced local PR capacity in markets and ensures that Adidas product and brand information is surfaced accurately and prominently in AI-driven results and more traditional publishers.
Top Day-to-Day Tasks
- Strategic Prioritisation: Working with the SEO team on Adidas calendar priorities.
- Market Support: Maintaining up-to-date publisher lists per market and category for Adidas market teams.
- Link Building: Finding linking opportunities within BAU PR.
Digital PR Lead in London employer: Randstad Delivery (GBS)
Adidas is an exceptional employer that fosters a dynamic and innovative work culture, particularly for the Digital PR Lead role based in London. With a hybrid working model, employees enjoy flexibility while being part of a globally recognised brand that prioritises personal and professional growth. The company offers unique opportunities to engage with cutting-edge AI technologies and collaborate with diverse teams across Europe, making it an ideal environment for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Digital PR Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at Adidas or similar companies. A friendly chat can open doors and give you insider info on what they're really looking for.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best PR campaigns and results. This is your chance to shine and demonstrate how you can boost Adidas's visibility in the digital space.
✨Tip Number 3
Prepare for the interview by researching Adidas's current PR strategies and recent campaigns. Bring fresh ideas to the table that align with their goals, especially around Generative Engine Optimisation and SEO visibility.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining the team at Adidas.
We think you need these skills to ace Digital PR Lead in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital PR Lead role. Highlight your experience with SEO and digital PR strategies, as well as any relevant achievements that align with Adidas's goals.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Share your passion for digital PR and how you can help Adidas improve its Generative Engine Optimisation performance.
Showcase Your Skills:Don’t forget to showcase your skills in link building and market support. Use specific examples from your past work to demonstrate how you've successfully navigated similar challenges.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at Randstad Delivery (GBS)
✨Know Your Digital PR Inside Out
Make sure you’re well-versed in the latest trends in digital PR, especially how AI impacts brand visibility. Familiarise yourself with Adidas's current PR strategies and think about how you can enhance their Generative Engine Optimisation (GEO) performance.
✨Showcase Your SEO Savvy
Since this role involves working closely with the SEO team, be prepared to discuss your experience with SEO strategies. Bring examples of how you've successfully improved SEO visibility through PR efforts in the past.
✨Prepare for Market-Specific Questions
Adidas operates across various markets, so expect questions about local PR dynamics. Research the specific markets you’ll be supporting and think about how you can tailor your approach to meet their unique needs.
✨Link Building Strategies Are Key
Be ready to talk about your link-building experience. Have a few strategies in mind that you’ve used successfully before, and think about how you can apply them to Adidas’s current PR landscape.
