At a Glance
- Tasks: Lead digital PR strategies to boost Adidas's visibility in AI-driven search and traditional media.
- Company: Join the iconic Adidas team, known for innovation and creativity.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Dynamic role with a focus on collaboration and creativity in a global brand.
- Why this job: Shape brand perception and make a real impact in the evolving digital landscape.
- Qualifications: Experience in digital PR, SEO knowledge, and strong communication skills.
The predicted salary is between 60000 - 75000 € per year.
Location: London (Hybrid - 3 days per week)
Duration: Until end of calendar year
Reporting: EU PR Director (based in Germany)
Role Purpose
Overall Relevance: As consumer discovery rapidly shifts toward AI-driven search experiences, the way Adidas appears in earned/third-party sources is increasingly shaping brand preference and product consideration. This role develops and implements a Europe-wide Digital PR approach that improves Adidas's Generative Engine Optimisation (GEO) performance through earned and supported owned media, as well as maintaining and growing SEO visibility through local PR efforts. The role bridges a capability gap created by reduced local PR capacity in markets and ensures that Adidas product and brand information is surfaced accurately and prominently in AI-driven results and more traditional publishers.
Top Day-to-Day Tasks
- Strategic Prioritisation: Working with the SEO team on Adidas calendar priorities.
- Market Support: Maintaining up-to-date publisher lists per market and category for Adidas market teams.
- Link Building: Finding linking opportunities within BAU PR.
Digital PR Lead employer: Randstad Delivery (GBS)
Adidas is an exceptional employer that fosters a dynamic and innovative work culture, particularly in the vibrant city of London. With a strong emphasis on employee growth and development, team members are encouraged to explore new ideas and enhance their skills in a supportive environment. The hybrid working model not only promotes work-life balance but also allows for collaboration with diverse teams across Europe, making it a truly rewarding place to advance your career in Digital PR.
StudySmarter Expert Advice🤫
We think this is how you could land Digital PR Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at Adidas or similar companies. A friendly chat can open doors and give you insider info on what they're really looking for.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best PR campaigns and results. Use data to back up your achievements, and don’t forget to include any innovative strategies you've used, especially in digital spaces.
✨Tip Number 3
Prepare for interviews by researching Adidas’s current PR strategies and recent campaigns. Be ready to discuss how you can enhance their digital presence and SEO visibility, showing that you’re not just a fit but a game-changer.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the team. Don’t miss out on this opportunity!
We think you need these skills to ace Digital PR Lead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital PR Lead role. Highlight your experience with SEO and digital PR strategies, and don’t forget to showcase any relevant achievements that align with Adidas's goals.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about digital PR and how your skills can help Adidas improve its Generative Engine Optimisation. Keep it engaging and personal!
Showcase Your Knowledge of AI Trends:Since this role focuses on AI-driven search experiences, make sure to mention any experience or knowledge you have regarding AI tools and their impact on digital marketing. This will show us you’re ahead of the curve!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Randstad Delivery (GBS)
✨Know Your Digital PR Inside Out
Make sure you’re well-versed in the latest trends in digital PR, especially how AI impacts brand visibility. Familiarise yourself with Adidas's current strategies and think about how you can enhance their Generative Engine Optimisation (GEO) performance.
✨Showcase Your SEO Savvy
Since this role involves working closely with the SEO team, be prepared to discuss your experience with SEO strategies. Bring examples of successful campaigns you've led that improved visibility and engagement, and be ready to explain how you would apply those skills at Adidas.
✨Prepare for Market-Specific Questions
Research the different markets Adidas operates in and understand their unique challenges. Be ready to discuss how you would maintain up-to-date publisher lists and support local teams effectively, demonstrating your strategic prioritisation skills.
✨Link Building Strategies Are Key
Think about innovative link-building opportunities you’ve identified in past roles. Prepare to share specific examples of how you’ve successfully built relationships with publishers and secured valuable links, as this will be crucial for the role.
