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For Companies At a Glance
- Tasks: Create compelling ad content for digital platforms like LinkedIn and Google.
- Company: Join Ramboll, a global leader in sustainable architecture and engineering.
- Benefits: Enjoy a supportive culture, commitment to your development, and diverse work environment.
- Why this job: Be part of a team driving sustainable change while honing your marketing skills.
- Qualifications: Experience in B2B content creation and strong storytelling abilities are essential.
- Other info: We welcome diverse applicants and value unique perspectives.
The predicted salary is between 28800 - 42000 £ per year.
Are you a B2B content wizard who considers digital formats and paid media content your area of expertise? And do you have a flair for developing one-liners and CTAs that convert? If this sounds like you, or you’re curious to learn more, then this role could be the perfect opportunity. Join our Brand, Marketing and External Relations unit as our new Marketing Content Specialist and work with us to close the gap to a sustainable future.
Your new role:
- As our new Marketing Content Specialist, you will be stepping into this role as a specialist in developing ad content for LinkedIn, Google, and other paid media, and you are a wordsmith with a flair for visual communication and digital formats.
- You will report to the UK campaign manager and team lead and be part of the Brand, Marketing, and External relations team.
- Conceptualise high-impact and commercial campaign content and assets for a variety of paid and owned channels and formats, ensuring alignment with our brand voice and messaging.
- Copy that converts - apply strong storytelling and copywriting skills to build content designed for lead generation and nurturing, including developing clear and effective CTAs that drive measurable outcomes.
- Cross-functional collaboration: you will conceptualise and provide asset briefs for our brand and design colleagues and other stakeholders in content creation and campaign execution.
- Ensure quality: Ensure our marketing content is developed with audience and SEO in mind to drive organic traffic and ranking, as well as work with our design and UX specialists in focusing on web-based conversion points.
- Review and refresh existing owned and paid content to increase engagement and conversion.
About you:
- You will have a good ability to understand and learn complex subjects, as well as being a wordsmith with flair for visual communication, digital formats, and paid channels.
- Confident experience with conversion-focused copy and content development for ads, web, emails, and social media.
- Knowledge of CRO best practices that shape your content deliveries.
- Proven track record with production of B2B ad content for channels such as LinkedIn, Google ads, banner advertising, or YouTube is essential and will be prioritised.
- Excellent writing and storytelling skills and a flair for commercial copy and visual communication.
- You understand how to write for diverse B2B audiences and concisely translate complex issues and solutions into impactful marketing copy and assets.
- You can apply SEO principles and work to develop engaging and high-performing landing page content. Familiarity with CMS is a plus.
- Ability to provide a good creative brief and work well with designers and other marketing colleagues located across multiple geographies.
- Relevant B2B experience from agency or international marketing or communications division.
What we can offer you:
- Commitment to your development.
- Leaders guided by our Leadership Principles.
- A culture that welcomes you as the unique person you are.
- Inspiration from colleagues, clients, and projects.
- The long-term thinking of a foundation-owned company.
Ready to join us? Please submit your application with your up-to-date CV. We invite diversity in all its forms and encourage applicants from all groups to apply. Thank you for taking the time to apply! We look forward to receiving your application.
Work at the heart of sustainable change with Ramboll in the United Kingdom and Ireland. Ramboll is a global architecture, engineering, and consultancy company. As a foundation-owned people company, founded in Denmark, we believe that the purpose of sustainable change is to create a thriving world for both nature and people. So, that’s where we start – and how we work.
Equality, Diversity, and Inclusion: Equality, diversity, and inclusion are at the heart of what we do. At Ramboll, we believe that diversity is a strength and that different experiences and perspectives are essential to creating truly sustainable societies. We are committed to providing an inclusive and supportive work environment where everyone is able to flourish and reach their potential.
Marketing Content Specialist employer: Ramboll Group A/S
Contact Detail:
Ramboll Group A/S Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Content Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing, especially on platforms like LinkedIn and Google Ads. Understanding what types of content perform well can give you an edge when discussing your ideas during interviews.
✨Tip Number 2
Showcase your ability to write compelling CTAs and one-liners by preparing a portfolio of your best work. Highlight examples that demonstrate your understanding of conversion-focused copy, as this is crucial for the role.
✨Tip Number 3
Network with professionals in the marketing field, particularly those who specialise in digital content and paid media. Engaging with industry peers can provide insights and potentially lead to referrals for the position.
✨Tip Number 4
Brush up on your SEO knowledge and be prepared to discuss how you would apply these principles to enhance content performance. Being able to articulate your approach to driving organic traffic will set you apart from other candidates.
We think you need these skills to ace Marketing Content Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B content creation, particularly for digital formats and paid media. Use specific examples of campaigns you've worked on that demonstrate your ability to create conversion-focused copy.
Craft a Compelling Cover Letter: In your cover letter, showcase your storytelling skills by explaining how your background aligns with the role. Mention your familiarity with SEO principles and your experience with platforms like LinkedIn and Google Ads.
Showcase Your Writing Skills: Include samples of your previous work that exemplify your ability to write engaging and effective marketing content. This could be links to online portfolios or attachments of past campaigns that highlight your copywriting prowess.
Highlight Collaboration Experience: Emphasise any experience you have working cross-functionally with designers and other stakeholders. Provide examples of how you’ve contributed to asset briefs and campaign execution to show your collaborative spirit.
How to prepare for a job interview at Ramboll Group A/S
✨Showcase Your B2B Expertise
Make sure to highlight your experience in creating B2B content, especially for platforms like LinkedIn and Google Ads. Prepare examples of successful campaigns you've worked on that demonstrate your ability to engage diverse audiences.
✨Demonstrate Your Copywriting Skills
Be ready to discuss your approach to writing conversion-focused copy. Bring samples of your work that showcase your storytelling abilities and effective CTAs, as this role heavily relies on compelling content.
✨Understand SEO and CRO Principles
Familiarise yourself with SEO best practices and how they apply to content creation. Be prepared to explain how you have used these principles in past projects to drive organic traffic and improve conversion rates.
✨Prepare for Cross-Functional Collaboration
Since the role involves working closely with designers and other marketing colleagues, think of examples where you've successfully collaborated across teams. Highlight your ability to provide clear creative briefs and communicate effectively with different stakeholders.
