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- Tasks: Create seasonal brand image guidelines and collaborate with teams for consistent presentation.
- Company: Join Ralph Lauren, a global leader in premium lifestyle products.
- Benefits: Be part of an inclusive culture that values your voice and perspective.
- Why this job: Make a real impact on brand elevation and customer experience.
- Qualifications: Experience in visual merchandising, retail, and strong communication skills required.
- Other info: Dynamic role with opportunities for creativity and collaboration across multiple channels.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Drive seasonal brand image communications by creating clear in‑store guidelines and tools that ensure consistent presentation across categories, channels, and regions. Act as the key liaison between cross‑functional teams to balance commercial needs with brand elevation.
- Key Responsibilities:
- Develop seasonal planning guides and visual tools for store teams.
- Collaborate with Marketing, Buying, Space Planning, and Brand Specialists to align priorities and ensure accuracy.
- Distribute and maintain documents via Yoobic/SharePoint; organize team calls and meetings.
- Provide visual feedback on assortments to support EMEA strategies and seasonal launches.
- Guide buying teams on product distribution and assortment modules.
- Lead cross‑channel collaboration to ensure consistent brand presentation across full price, showroom, and PRO environments.
Accountabilities:
- Act as the “go‑to” for brand image queries across functions.
- Ensure flagship presentation strategies are achievable and consistent.
- Balance commercial objectives with brand elevation and customer experience.
Proactive and reactive to requests. Aware of sales goal and sales progress to support sell out. Microsoft Office with Adobe Suite. In-depth Knowledge of Excel. An understanding of store fixture and store design. Ability to read floorplans and elevations. Experience of Visual Merchandising and merchandising and buying experience. Shop floor retail experience is essential. Experience of multi-channel environments. Strong Communicator; influencing/negotiating skills. Focused; ability to visualize without physical space or product being present. Structured and organized, able to work to tight deadlines with numerous opinions and demands. Positive and passionate about Ralph Lauren.
Brand Image Manager, EMEA PFS Communications in Watford employer: Ralph Lauren
Contact Detail:
Ralph Lauren Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Image Manager, EMEA PFS Communications in Watford
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Ralph Lauren. Use LinkedIn to connect and engage with them; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show your passion for the brand! When you get the chance to chat with someone from Ralph Lauren, make sure to express why you love their products and how you can contribute to their brand image. Authentic enthusiasm goes a long way!
✨Tip Number 3
Prepare for interviews by knowing the brand inside out. Familiarise yourself with their seasonal collections and visual merchandising strategies. This will help you speak confidently about how you can elevate their brand image.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Ralph Lauren team and ready to take on the challenge of being a Brand Image Manager.
We think you need these skills to ace Brand Image Manager, EMEA PFS Communications in Watford
Some tips for your application 🫡
Show Your Passion for the Brand: When you're writing your application, let your love for Ralph Lauren shine through! Share why you’re excited about the brand and how you connect with its values. We want to see that you’re not just looking for a job, but that you genuinely care about what we do.
Tailor Your Application: Make sure to customise your CV and cover letter for the Brand Image Manager role. Highlight your relevant experience in visual merchandising and communications, and don’t forget to mention any specific projects that align with our seasonal planning guides. We appreciate when candidates take the time to match their skills with our needs!
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read through your experience and skills. Remember, we’re looking for clarity in communication, so show us you can deliver that right from the start!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Ralph Lauren
✨Know the Brand Inside Out
Before your interview, dive deep into Ralph Lauren's history, values, and product lines. Understand their brand image and how it resonates with different markets. This knowledge will help you articulate how your vision aligns with theirs.
✨Showcase Your Visual Merchandising Skills
Prepare to discuss your experience in visual merchandising and how you've successfully created in-store guidelines in the past. Bring examples of your work or ideas on how you would approach seasonal planning for Ralph Lauren.
✨Be Ready to Collaborate
Since the role involves liaising with various teams, be prepared to share examples of how you've effectively collaborated across departments. Highlight your communication skills and how you balance commercial needs with brand elevation.
✨Demonstrate Your Organisational Skills
The job requires a structured approach to managing multiple tasks. Be ready to discuss how you stay organised under tight deadlines and manage competing priorities. Share specific tools or methods you use to keep everything on track.
