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- Tasks: Lead CRM strategy across email, SMS, WhatsApp, and direct mail for Ralph Lauren EMEA.
- Company: Join a prestigious luxury brand with a focus on innovation and customer engagement.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Make a real impact on customer experiences and drive business growth in a leading brand.
- Qualifications: Experience in CRM management, strong leadership skills, and a data-driven mindset.
- Other info: Collaborative culture with a high-performing team and exciting challenges across 83 markets.
The predicted salary is between 36000 - 60000 £ per year.
Position Overview
The Senior CRM Manager FTC (Maternity Cover) will lead Ralph Lauren EMEA's Direct-to-Consumer (DTC) CRM strategy across email, SMS, WhatsApp, and direct mail channels. This role drives customer acquisition, retention, and engagement strategies while ensuring brand elevation across all touchpoints. Working closely with the CRM & CX Lead, this position is responsible for developing data-driven campaigns, managing a high-performing team of 11, and delivering revenue targets across 83 EMEA markets and four business units. The role combines strategic leadership with operational excellence to create innovative, personalised customer experiences that drive business growth and long-term customer value.
Essential Duties & Responsibilities
- Drive EMEA DTC CRM strategy across 83 markets and 4 business units
- Lead and develop a team of 2 CRM Managers (wider team of 11)
- Manage CRM channel revenue targets and P&L responsibilities
- Develop and execute personalised CRM campaigns across owned channels
- Oversee customer segmentation strategies
- Drive AI-powered personalisation initiatives
- Ensure brand elevation across all customer touchpoints
- Monitor and optimise channel performance
- Oversee experimentation and optimisation programs
- Track database health and identify growth initiatives
- Partner with teams across the business to develop CRM strategies aligned to business & customer goals: Retail, Ecomm, CX, Marketing Planning, Data Strategy, Legal teams.
- Manage and develop relationships with third-party agencies
- Support new tool implementation and vendor selection
Experience, Skills & Knowledge
- Substantial experience managing a high performing team within Email, CRM or Customer Marketing role.
- Proven track record in developing and executing successful CRM strategies
- Exceptional project management skills with proven ability to prioritise, delegate and deliver multiple initiatives simultaneously
- Data-driven decision maker with strong analytical and problem-solving capabilities
- Strong technical expertise in email, SMS, WhatsApp, and direct mail channels
- Experience managing CRM P&L and revenue targets
- Experience working in Retail / luxury industry preferred
- Proven communication skills with ability to influence and present to all levels of the organisation whilst being adaptable and resilient to navigate changing priorities
- Strong business acumen with customer-centric approach, whilst being adaptable and resilient with ability to navigate changing priorities
- Demonstrated success in managing, motivating and developing high-performing teams through strong leadership and coaching
- Experience with AI-driven personalisation and customer segmentation strategies
- Strong background in retail / luxury industry preferred
- Track record of managing multiple stakeholders and third-party vendors
- Experience working in a fast-paced environment, managing large customer databases and omni-channel CRM communication planning
- Collaborative team player with experience in hybrid / remote working environments
- Proactive self-starter with attention to detail and quality standards
Senior CRM Manager FTC 12 months employer: Ralph Lauren
Contact Detail:
Ralph Lauren Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Manager FTC 12 months
✨Tip Number 1
Network like a pro! Reach out to your connections in the retail and luxury sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your successful CRM campaigns and data-driven strategies. This will give potential employers a taste of what you can bring to the table, especially in a role that demands innovation and operational excellence.
✨Tip Number 3
Prepare for interviews by diving deep into Ralph Lauren’s brand values and recent campaigns. Tailor your responses to highlight how your experience aligns with their DTC CRM strategy. Remember, it’s all about demonstrating your understanding of their goals!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s get you that Senior CRM Manager role!
We think you need these skills to ace Senior CRM Manager FTC 12 months
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Senior CRM Manager role. Highlight your experience in managing teams, developing CRM strategies, and driving customer engagement across various channels.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how your background aligns with our goals at Ralph Lauren EMEA. Be sure to mention any relevant achievements that demonstrate your ability to drive results.
Showcase Your Analytical Skills: Since this role involves data-driven decision-making, don’t forget to highlight your analytical skills. Share examples of how you've used data to inform your CRM strategies and improve campaign performance in the past.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at Ralph Lauren
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge, especially around email, SMS, and direct mail channels. Be ready to discuss specific strategies you've implemented in the past and how they drove customer engagement and retention.
✨Showcase Your Leadership Skills
Since this role involves managing a team, be prepared to share examples of how you've successfully led and developed high-performing teams. Highlight your project management skills and how you've prioritised tasks to meet multiple objectives.
✨Data-Driven Decision Making
Demonstrate your analytical skills by discussing how you've used data to inform your CRM strategies. Bring examples of campaigns where you tracked performance metrics and made adjustments based on insights.
✨Be Ready for Collaboration
This position requires working closely with various teams. Prepare to talk about your experience collaborating with different departments, such as marketing and data strategy, and how you’ve aligned CRM initiatives with broader business goals.
