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For Companies At a Glance
- Tasks: Manage and optimise digital storefronts, ensuring top-notch visual merchandising and promotional activities.
- Company: Join Ralph Lauren, a global leader in premium lifestyle products.
- Benefits: Competitive salary, growth opportunities, and a dynamic work environment.
- Why this job: Be a brand guardian and shape exceptional digital experiences in luxury fashion.
- Qualifications: 4+ years in digital merchandising, strong analytical skills, and a passion for fashion.
- Other info: Collaborative team culture with opportunities to coach and lead others.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Senior Associate Visual Merchandising, Digital Commerce EMEA & LATAM at Ralph Lauren. Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products across apparel, accessories, home, fragrances, and hospitality. The role focuses on day-to-day management and development of all digital storefronts, ensuring merchandising and promotional activity aligns with trading, marketing and promotional plans. Acting as a brand guardian, you will uphold high standards of visual execution and consistency across touchpoints to position the business as a true Digital Flagship.
The Senior Visual Merchandising Associate requires strong commercial awareness and attention to detail, with the ability to translate divisional plans, seasonal buys and forecasts into informed merchandising decisions that drive sales and customer experience. You will proactively troubleshoot customer-facing issues, maintain site integrity and brand excellence to deliver best-in-class digital experiences.
Responsibilities
- End-to-end management and optimisation of digital storefronts, ensuring merchandising and promotional activity is aligned with trade priorities and brand storytelling goals.
- Maintain and refine product attribution and categorisation for optimal product visibility and discoverability.
- Lead execution of promotional events with accuracy and excellence in delivery.
- Own user acceptance testing (UAT) and platform testing for enhancements within the division, ensuring flawless execution and user experience.
- Partner with Brand, Content, Web Development and CRM teams to brief, test, and deploy content across digital channels, ensuring seamless storytelling and customer journeys.
- Conduct CX/UX audits to identify friction points across the funnel, product pages, navigation, search, and cross-sells; drive continuous improvements.
- Collaborate with trade management to refine navigation, content hierarchy, and product placement to maximise commercial opportunity.
- Translate analytics, customer feedback, and trading insights into data-driven actions to improve conversion and engagement.
- Benchmark against competitors and industry leaders to recommend best-in-class site experiences and elevate visual and commercial presentation standards.
- Ensure divisional documents (Trading Calendars, Process Documents, etc.) are maintained and leveraged effectively across the team.
Trade
- Lead weekly trade analysis for your division, delivering insightful weekly and monthly reporting that identifies risks, opportunities, and next steps.
- Translate sales performance trends into actionable trading plans to drive conversion and demand.
- Partner with DTC merchandising to maximise stock availability and product exposure across digital channels.
- Maintain strong brand cross-functional relationships to ensure alignment on priorities, launches, and seasonal narratives.
- Present seasonal performance recaps and strategic recommendations, demonstrating strong commercial and analytical acumen.
- Attend line openings and range reviews to stay connected to product strategy, provide feedback to buying and merchandising teams for optimal online assortments.
Team
- Support and coach assistants, associates, and interns, offering clear direction while fostering collaboration, independence and accountability.
- Support cross-functional projects and internal team meetings with a collaborative and solutions-focused approach.
- Build trusted relationships across departments, contributing to a team-first environment.
Qualifications
- 4+ strategic cycles of digital merchandising or e-commerce experience, ideally or equivalent
- Experience overseeing workload and deliverables from others, demonstrating leadership through influence
- Strong Excel (Pivot Tables, VLOOKUPs) and analytical skills to manipulate and interpret large data sets
- Working knowledge of CMS and web tools (Salesforce, Content Square, etc.)
- Highly organised with exceptional attention to detail and follow-through
- Naturally collaborative and entrepreneurial, balancing independent ownership with a team-first mindset
- Strong communicator, able to present clearly, adapt tone across audiences, and influence effectively
- Demonstrated aptitude for technology and understanding of product data flows
- Passion for luxury fashion and delivering premium digital experiences
- Growth-oriented, adaptable, and motivated by building something great together
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Senior Associate Visual Merchandising, Digital Commerce EMEA & LATAM employer: Ralph Lauren
Contact Detail:
Ralph Lauren Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Associate Visual Merchandising, Digital Commerce EMEA & LATAM
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Ralph Lauren or similar companies. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your visual merchandising projects. This is your chance to shine and demonstrate your flair for digital commerce.
✨Tip Number 3
Prepare for interviews by researching Ralph Lauren's brand values and recent campaigns. Tailor your answers to show how you can contribute to their digital flagship vision.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Associate Visual Merchandising, Digital Commerce EMEA & LATAM
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Senior Associate Visual Merchandising role. Highlight your digital merchandising experience and any leadership roles you've had, as we love to see how you can influence and drive results.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about luxury fashion and how your background makes you a perfect fit for our team. Be sure to mention specific examples of your work in digital commerce.
Showcase Your Analytical Skills: Since this role requires strong analytical abilities, don’t shy away from showcasing your experience with data. Mention any tools you’ve used, like Excel or CMS platforms, and how you’ve leveraged data to drive sales and improve customer experiences.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Ralph Lauren
✨Know Your Digital Merchandising Inside Out
Make sure you brush up on your knowledge of digital merchandising and e-commerce trends. Familiarise yourself with Ralph Lauren's brand story and how they position their products online. Being able to discuss specific examples of successful digital campaigns or merchandising strategies will show that you're not just interested in the role, but that you understand the industry.
✨Showcase Your Analytical Skills
Since the role requires strong analytical skills, be prepared to discuss how you've used data to drive decisions in past roles. Bring examples of how you've translated analytics into actionable insights, especially in relation to improving conversion rates or customer experience. This will demonstrate your ability to think critically and make data-driven decisions.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical problems related to visual merchandising or customer experience. Practice articulating your thought process clearly and logically. For instance, how would you handle a sudden drop in sales for a particular product line? This will help you showcase your problem-solving skills and commercial awareness.
✨Emphasise Collaboration and Leadership
The role involves working closely with various teams, so highlight your collaborative experiences. Share examples of how you've led projects or supported team members in achieving goals. Discussing your approach to building relationships across departments will show that you can thrive in a team-first environment, which is crucial for this position.
