At a Glance
- Tasks: Support Ralph Lauren's sports partnerships and marketing strategies across Europe.
- Company: Join a global leader in premium lifestyle products with a strong brand presence.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Be part of exciting sports sponsorships that bring the Ralph Lauren brand to life.
- Qualifications: Experience in marketing or sponsorships, strong communication skills, and a passion for sports.
- Other info: Dynamic role with opportunities to innovate and collaborate across teams.
The predicted salary is between 36000 - 60000 £ per year.
Company Description Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all.
Position Overview Reporting to the Senior Manager of Brand Partnerships & Sports Sponsorships (EMEA), the Associate role will be responsible for supporting Ralph Lauren's European Sport & Sponsorship marketing activation strategy. Sport is an indelible part of the Ralph Lauren lifestyle, and we are looking for a passionate individual to work with our European sponsorship partners to bring the brand to life for global audiences. This role provides an exciting opportunity to help shape and maximize impact of high-profile brand & sports sponsorships, delivering optimum ROI.
Essential Duties & Responsibilities:
- PROJECT DELIVERY – End-to-end delivery of our sports partnerships, from supporting in developing partner relations to campaign delivery and analysis, the role will involve supporting the seamless delivery of all sponsorship elements across multiple touchpoints and teams.
- COMMUNICATION – You will be an effective and clear communicator, building strong working relations with all key stakeholders to facilitate efficient ways of working across a full spectrum of Ralph Lauren teams and external partners.
- PLANNING AND EXECUTION – Meticulous planning and critical path management across multiple touch‑points for campaign delivery (merchandising, sales, marketing, PR, retail, wholesale, brand, media, creative, legal). You will support in leading collaboration with cross‑functional groups to develop strategies and bring them to life.
- PARTNERSHIP COLLABORATION – Work with global partners and Ralph Lauren teams for campaign deployment, ensuring cross‑channel effectiveness and consistency, encouraging the sharing of best practices.
- INNOVATION – Identify big ideas to communicate the brand via partnership opportunities that will guarantee impactful reach. Propose new opportunities to refine or add to the sports sponsorship's portfolio.
- CAMPAIGN PERFORMANCE & TRACKING – You will monitor campaign performances to be able to determine areas of opportunities and adapt campaign strategies accordingly. You will capture best practices, lessons learned and opportunities to share with all relevant teams.
Experience, Skills & Knowledge:
- You are both a strategic and creative thinker, with the ability to push boundaries and question the norm with entrepreneurial spirit.
- A natural communicator with an inquisitive mindset.
- A resilient and tenacious marketer with first‑class attention to detail.
- You're passionate about sports and have good knowledge of the wider sporting landscape in Europe.
- You have a good understanding of the Ralph Lauren customer.
- You have strong PowerPoint & Excel skills.
- At least 3 full strategic cycles of experience in marketing, brand or sponsorships with a sports focus.
Ralph Lauren Brand Partnerships & Sports Sponsorships Associate, EMEA employer: Ralph Lauren
Contact Detail:
Ralph Lauren Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ralph Lauren Brand Partnerships & Sports Sponsorships Associate, EMEA
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up social media platforms like LinkedIn. The more connections we make, the better our chances of landing that dream job!
✨Tip Number 2
Prepare for interviews by researching Ralph Lauren's recent campaigns and partnerships. We want to show that we’re not just passionate about sports but also understand how the brand operates. Tailor our responses to reflect this knowledge during the interview.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or family to get comfortable with common questions. This will help us articulate our thoughts clearly and confidently when it’s our turn to shine in front of the hiring team.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in keeping us top of mind. Let’s express our appreciation for the opportunity and reiterate our enthusiasm for the role at Ralph Lauren.
We think you need these skills to ace Ralph Lauren Brand Partnerships & Sports Sponsorships Associate, EMEA
Some tips for your application 🫡
Show Your Passion for Sports: Make sure to highlight your love for sports in your application. We want to see how your enthusiasm aligns with Ralph Lauren's lifestyle and brand values. Share any relevant experiences that showcase your connection to the sporting world!
Tailor Your Application: Don’t just send a generic CV and cover letter! We’re looking for candidates who can demonstrate their understanding of Ralph Lauren’s brand and how they can contribute to our European Sport & Sponsorship marketing strategy. Personalise your application to stand out!
Be Clear and Concise: When writing your application, clarity is key. We appreciate well-structured responses that get straight to the point. Use bullet points where necessary and make sure your communication reflects the effective style we value at Ralph Lauren.
Apply Through Our Website: We encourage you to apply directly through our website. This not only ensures your application reaches us promptly but also shows your commitment to joining the Ralph Lauren team. Plus, it’s super easy to do!
How to prepare for a job interview at Ralph Lauren
✨Know Your Ralph Lauren
Before the interview, dive deep into Ralph Lauren's brand history and values. Understand their approach to sports sponsorships and how they integrate lifestyle with athleticism. This knowledge will help you connect your passion for sports with the brand's ethos during the conversation.
✨Showcase Your Communication Skills
As a Brand Partnerships Associate, effective communication is key. Prepare examples of how you've successfully built relationships in previous roles. Be ready to discuss how you can facilitate collaboration across teams and external partners, showcasing your ability to be a clear and engaging communicator.
✨Demonstrate Strategic Thinking
Think about past projects where you had to plan and execute marketing strategies. Be prepared to discuss your approach to campaign delivery and how you managed multiple touchpoints. Highlight your ability to analyse performance and adapt strategies based on insights, which is crucial for this role.
✨Bring Innovative Ideas
Ralph Lauren values innovation, so come armed with fresh ideas for potential partnerships or campaigns. Think about how you can leverage current trends in sports to enhance brand visibility. Presenting unique concepts will show your entrepreneurial spirit and passion for the role.