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- Tasks: Develop and implement marketing strategies for luxury partnerships at Ralph Lauren.
- Company: Join Ralph Lauren, a global leader in premium lifestyle products with a rich heritage.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Be part of a dynamic team shaping luxury marketing and making impactful connections.
- Qualifications: Experience in luxury marketing and strong understanding of European markets required.
- Other info: Collaborative environment with a focus on innovation and relationship management.
The predicted salary is between 36000 - 60000 £ per year.
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Job Overview
Working within a newly formed team, this is a pivotal role developing and implementing strategies for Ralph Lauren external partnerships. The scope includes operational marketing activities, stakeholders' management, performance evaluation, and event management with focus on the Luxury lines portfolio. You will have demonstrated expertise in luxury marketing, with sound understanding of the high end consumer and a strong sense of brand judgement and customer centricity.
Responsibilities
- Identify, research, and cultivate strategic partnerships, new and existing, that resonate with Ralph Lauren brand values.
- Develop commercial & brand sensitive partnership activations engaging with all key internal stakeholders (Sales, Buying, Merchandising, Brand Growth, PR & Communications, CRM, Customer Insights, Clienteling, Media).
- Develop strong internal and external partnerships with a continuous focus on relationship management, fostering new ideas and exploring new opportunities.
- Create the "Ralph Lauren standard" for partnerships' scope and a clear "scorecard" to evaluate performance.
- Negotiate with third parties to establish the most effective brand activations.
- Establish acquisition mechanics for mass data collection and for ELITE clients recruitment and track ROI.
- Develop insights for senior leadership, employing 360 storytelling with advocacy for strategic optimizations.
- Demonstrate the capability to plan, manage, amplify and evaluate complex & fast-moving projects and ensure alignment & communication across all teams & stakeholders.
- Advance project effectiveness through opportunities driven by relevant insights, reaching the high-end customer and brand goals.
- Stay current and knowledgeable on new developments, trends, and technologies in the luxury industry.
Qualifications
- Well-versed in all aspects of Marketing and strong understanding of the luxury industry and knowledge of key European markets - eg. UK, France, Italy & Germany.
- Outstanding marketing credentials including strategic analysis, brand positioning, communications and a track record of working on multi-channel brand amplifications.
- Organized, efficient ways of working at all times, managing multiple project progress files & trackers.
- Collaborative and proactive attitude with a test-and-learn mentality.
- Can demonstrate excellent interpersonal and influencing skills.
- Exemplary written and oral communication skills with experience producing content for presentations, mastery of Microsoft Office (Outlook, Word, PowerPoint & Excel).
- Genuine passion for fashion and a sense of luxury.
Senior Associate, OMNI Marketing in London employer: Ralph Lauren
Contact Detail:
Ralph Lauren Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Associate, OMNI Marketing in London
✨Network Like a Pro
Get out there and connect with people in the luxury marketing scene! Attend industry events, join relevant online groups, and don’t be shy about reaching out to folks on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Show Off Your Expertise
When you get the chance to chat with potential employers or partners, make sure to highlight your knowledge of the luxury market. Share insights and trends you’ve noticed, and how they could impact Ralph Lauren's strategies. We want to see your passion and expertise shine through!
✨Tailor Your Approach
Every interaction is an opportunity! Whether it’s a casual coffee chat or a formal interview, tailor your conversation to reflect Ralph Lauren’s brand values. Show us that you understand their ethos and how you can contribute to their mission of inclusion and community.
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in being part of the Ralph Lauren family. Let’s make it happen!
We think you need these skills to ace Senior Associate, OMNI Marketing in London
Some tips for your application 🫡
Show Your Passion for Luxury: When you're writing your application, let your love for the luxury industry shine through. Share specific examples of how you've engaged with high-end brands or products, and why they inspire you. This will help us see your genuine interest in the role!
Tailor Your Experience: Make sure to highlight your relevant experience in marketing, especially within the luxury sector. Use keywords from the job description to demonstrate that you understand what we're looking for. This helps us connect the dots between your background and the role.
Be Clear and Concise: We appreciate clarity! Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read through your achievements and skills. Remember, less is often more!
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Ralph Lauren.
How to prepare for a job interview at Ralph Lauren
✨Know Your Luxury Marketing Inside Out
Make sure you brush up on the latest trends and developments in the luxury marketing sector. Understand Ralph Lauren's brand values and how they resonate with high-end consumers. This knowledge will help you demonstrate your expertise and passion during the interview.
✨Showcase Your Strategic Partnership Skills
Prepare examples of past experiences where you've successfully identified and cultivated strategic partnerships. Be ready to discuss how you managed relationships and drove brand-sensitive activations, as this role heavily focuses on collaboration with various stakeholders.
✨Be Ready to Discuss Performance Metrics
Familiarise yourself with key performance indicators relevant to partnership activations. Think about how you would create a 'scorecard' for evaluating success and be prepared to share insights on how you’ve tracked ROI in previous roles.
✨Demonstrate Your Communication Prowess
Since this role requires excellent written and oral communication skills, practice articulating your thoughts clearly and confidently. Prepare to present ideas or strategies as if you were addressing senior leadership, showcasing your ability to engage and influence.
