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- Tasks: Lead CRM strategy across email, SMS, and direct mail to boost customer engagement.
- Company: Join Ralph Lauren, a global leader in premium lifestyle products with a strong brand reputation.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Make an impact by driving innovative customer experiences in a luxury retail environment.
- Qualifications: Experience in CRM management and a passion for customer-centric strategies.
- Other info: Dynamic role with a focus on AI-driven personalization and team leadership.
The predicted salary is between 48000 - 72000 £ per year.
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.
The Senior CRM Manager FTC (Maternity Cover) will lead Ralph Lauren EMEA's Direct-to-Consumer (DTC) CRM strategy across email, SMS, WhatsApp, and direct mail channels. This role drives customer acquisition, retention, and engagement strategies while ensuring brand elevation across all touchpoints. Working closely with the wider CRM & CX team, this position is responsible for developing data-driven campaigns, overseeing a high-performing team, and delivering revenue targets across the EMEA region.
Essential Duties & Responsibilities
- Drive EMEA DTC CRM strategy across 83 markets and 4 business units
- Lead and develop a team of 2 CRM Managers (wider team of 11)
- Manage CRM channel revenue targets and P&L responsibilities
- Develop and execute personalised CRM campaigns across owned channels
- Oversee customer segmentation strategies
- Drive AI-powered personalization initiatives
- Ensure brand elevation across all customer touchpoints
- Monitor and optimise channel performance
- Oversee experimentation and optimisation programs
- Track database health and identify growth initiatives
- Partner with teams across the business to develop CRM strategies aligned to business & customer goals: Retail, Ecomm, CX, Marketing Planning, Data Strategy, Legal teams.
- Manage and develop relationships with third-party agencies
- Support new tool implementation and vendor selection
Experience, Skills & Knowledge
- Substantial experience managing a high performing team within Email, CRM or Customer Marketing role.
- Proven track record in developing and executing successful CRM strategies.
- Exceptional project management skills with proven ability to prioritise, delegate and deliver multiple initiatives simultaneously.
- Data-driven decision maker with strong analytical and problem-solving capabilities.
- Strong technical expertise in email, SMS, WhatsApp, and direct mail channels.
- Experience managing CRM P&L and revenue targets.
- Experience working in Retail / luxury industry preferred.
- Proven communication skills with ability to influence and present to all levels of the organisation whilst being adaptable and resilient to navigate changing priorities.
- Strong business acumen with customer-centric approach.
- Demonstrated success in managing, motivating and developing high-performing teams through strong leadership and coaching.
- Experience with AI-driven personalization and customer segmentation strategies.
- Strong background in retail/luxury industry preferred.
- Track record of managing multiple stakeholders and third-party vendors.
- Experience working in a fast-paced environment, managing large customer databases and omni-channel CRM communication planning.
- Collaborative team player with experience in hybrid/remote working environments.
- Proactive self-starter with attention to detail and quality standards.
Ralph Lauren Senior CRM Manager FTC 12 months in London employer: Ralph Lauren
Contact Detail:
Ralph Lauren Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ralph Lauren Senior CRM Manager FTC 12 months in London
✨Tip Number 1
Network like a pro! Reach out to connections in the industry, attend events, and engage on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching Ralph Lauren's values and recent campaigns. We want to see your passion for the brand and how you can contribute to their CRM strategy. Tailor your responses to show you’re the perfect fit!
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your answers. We can’t stress enough how important it is to feel confident and articulate during the real deal.
✨Tip Number 4
Don’t forget to follow up after your interview! A simple thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. And remember, apply through our website for the best chance!
We think you need these skills to ace Ralph Lauren Senior CRM Manager FTC 12 months in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior CRM Manager role. Highlight your experience in CRM strategies, team management, and data-driven decision-making. We want to see how your skills align with what Ralph Lauren is looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how you can elevate the Ralph Lauren brand. Be sure to mention any relevant experience in the retail or luxury industry.
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your ability to drive customer engagement and revenue. Numbers speak volumes, so include metrics where possible to show your impact!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves. Good luck!
How to prepare for a job interview at Ralph Lauren
✨Know Your CRM Stuff
Make sure you brush up on your CRM knowledge, especially around email, SMS, and direct mail channels. Be ready to discuss specific strategies you've implemented in the past and how they drove customer engagement and revenue.
✨Showcase Your Leadership Skills
Since this role involves leading a team, be prepared to share examples of how you've successfully managed and developed high-performing teams. Highlight your coaching style and how you motivate others to achieve their best.
✨Data-Driven Decision Making
Ralph Lauren values data-driven strategies, so come armed with examples of how you've used analytics to inform your CRM campaigns. Discuss any tools or methodologies you've employed to track performance and optimise results.
✨Be Ready for Collaboration
This position requires working closely with various teams, so demonstrate your collaborative spirit. Share experiences where you've partnered with other departments to align CRM strategies with broader business goals, showcasing your adaptability and communication skills.
