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- Tasks: Develop and implement marketing strategies for luxury partnerships at Ralph Lauren.
- Company: Join Ralph Lauren, a global leader in premium lifestyle products with a rich heritage.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Be part of a dynamic team shaping luxury marketing and making impactful connections.
- Qualifications: Experience in luxury marketing and strong communication skills are essential.
- Other info: Collaborative environment with a focus on innovation and creativity.
The predicted salary is between 36000 - 60000 £ per year.
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
Working within a newly formed team, this is a pivotal role developing and implementing strategies for Ralph Lauren external partnerships. The scope includes operational marketing activities, stakeholders' management, performance evaluation, and event management with focus on the Luxury lines portfolio. You will have demonstrated expertise in luxury marketing, with sound understanding of the high end consumer and a strong sense of brand judgement and customer centricity.
Essential Duties & Responsibilities
- Identify, research, and cultivate strategic partnerships, new and existing, that resonate with Ralph Lauren brand values.
- Develop commercial & brand sensitive partnership activations engaging with all key internal stakeholders (Sales, Buying, Merchandising, Brand Growth, PR & Communications, CRM, Customer Insights, Clienteling, Media).
- Develop strong internal systems of external partnerships with a continuous focus on relationship management, fostering new ideas and exploring new opportunities.
- Create the "Ralph Lauren standard" for partnerships' scope and a clear "scorecard" to evaluate performance.
- Negotiate with third parties to establish the most effective brand activations.
- Establish acquisition mechanics for mass data collection and for ELITE clients recruitment and track ROI.
- Develop insights for senior leadership, employing 360 storytelling with advocacy for strategic optimizations.
- Demonstrate the capability to plan, manage, amplify and evaluate complex & fast-moving projects and ensure alignment & communication across all teams & stakeholders.
- Advance project effectiveness through opportunities driven by relevant insights, reaching the high-end customer and brand goals.
- Stay current and knowledgeable on new developments, trends, and technologies in the luxury industry.
Experience, Skills & Knowledge
- Well-versed in all aspects of Marketing and strong understanding of the luxury industry and knowledge of key European markets - eg. UK, France, Italy & Germany.
- Outstanding marketing credentials including strategic analysis, brand positioning, communications and a track record of working on multi-channel brand amplification.
- Organised, efficient ways of working at all times, managing multiple project progress files & trackers.
- Collaborative and proactive attitude with a test-and-learn mentality.
- Can demonstrate excellent interpersonal and influencing skills.
- Exemplary written and oral communication skills with experience producing content for presentations, mastery of Microsoft Office (Outlook, Word, PowerPoint & Excel).
- Genuine passion for fashion and a sense of luxury.
Ralph Lauren Senior Associate, OMNI Marketing in London employer: Ralph Lauren
Contact Detail:
Ralph Lauren Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ralph Lauren Senior Associate, OMNI Marketing in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the luxury marketing scene. Attend events, join online forums, and don’t be shy about reaching out to industry professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for the brand! When you get the chance to chat with someone from Ralph Lauren, make sure to express your genuine love for their products and values. Share how your skills align with their mission and how you can contribute to their success.
✨Tip Number 3
Prepare for interviews by diving deep into Ralph Lauren’s recent campaigns and partnerships. Be ready to discuss what you think worked well and how you could bring fresh ideas to the table. This shows you’re not just another candidate; you’re a potential game-changer!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Ralph Lauren family. So, get that application in and let’s make it happen!
We think you need these skills to ace Ralph Lauren Senior Associate, OMNI Marketing in London
Some tips for your application 🫡
Show Your Passion for Luxury: When you're writing your application, let your love for the luxury industry shine through. Share specific examples of how you've engaged with high-end brands or experiences that resonate with Ralph Lauren's values.
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your relevant experience in operational marketing and partnership management, and connect it back to the responsibilities outlined in the job description.
Be Clear and Concise: Keep your writing clear and to the point. Use bullet points where necessary to make your achievements stand out, and ensure your application is easy to read. We want to see your skills without wading through unnecessary fluff!
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining the Ralph Lauren team.
How to prepare for a job interview at Ralph Lauren
✨Know Your Luxury Marketing Inside Out
Make sure you brush up on the latest trends and developments in the luxury marketing sector. Ralph Lauren is all about brand values, so be prepared to discuss how your experience aligns with their ethos and how you can contribute to their high-end consumer focus.
✨Showcase Your Collaborative Spirit
This role involves working closely with various internal stakeholders. Be ready to share examples of how you've successfully collaborated in the past, especially in multi-channel brand amplification projects. Highlight your proactive attitude and test-and-learn mentality.
✨Prepare for Performance Evaluation Discussions
Since you'll be developing a 'scorecard' for partnerships, think about how you would measure success in previous roles. Bring specific metrics or outcomes from your past experiences that demonstrate your ability to evaluate performance effectively.
✨Master Your Presentation Skills
With exemplary written and oral communication skills being essential, practice presenting your ideas clearly and confidently. Use Microsoft Office tools to create engaging visuals if needed, and be ready to discuss how you can produce compelling content for presentations.
