At a Glance
- Tasks: Lead customer insights projects and collaborate with teams to enhance customer understanding.
- Company: Join Ralph Lauren, a global leader in premium lifestyle products.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic work environment with a focus on inclusion and team development.
- Why this job: Make an impact by driving customer-centric strategies in a renowned luxury brand.
- Qualifications: Experience in customer insights, strong analytical skills, and creativity in problem-solving.
The predicted salary is between 59400 - 72600 £ per year.
Company Description
Ralph Lauren Corporation (NYSE: RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality.
For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.
The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all.
We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
Our Customer Insights Team are a critical enabler in Ralph Lauren's customer centric focus and strategic business growth.
We are seeking a Customer Insights Manager whom partners with all direct-to-consumer teams and external partners to identify and elevate invaluable customer insights.
Reporting in to the Senior Manager of Customer Insights, you will be responsible for supporting the team in delivering customer insights and analytics projects - fueling customer knowledge across the business focusing on Clientelling and Strategic analysis.
Essential Duties & Responsibilities
- Oversee Clienteling and Full Price 'Bricks & Mortar' customer Insights as well as strategic analysis and deep dive analysis for leadership.
- Own and deliver leadership requests in close collaboration with the Marketing team
- Lead the recurring customer reporting for Full Price B&M and Clienteling, including dashboard creation, automation, adjustments, and communication to all relevant stakeholders
- Lead tourism customer insights, working closely with internal teams and external partners to understand macroeconomic trends.
- Develop insightful highlights and ensure effective communication of all reporting and analysis, delivering to key stakeholders including Regional Retail, Marketing, Clienteling and Store teams
- Present findings and insights to senior stakeholders and partner teams
- Prioritize and scope analysis requests for leadership requests and Clienteling and ensure the right level of support is provided to the key stakeholders and insights delivered in timely manner
- Build visual, straightforward, strategic presentations to communicate to senior leadership and partner teams
- Address business questions holistically, delivering complete customer centric insights
- Partner with Ecommerce, Wholesale, Retail, Clienteling, CMI teams to inject further insights into customer analysis, creating a holistic view of performance.
- Proactively develop analysis and reporting to support business critical strategies and activations
Experience, Skills & Knowledge
- Knowledgeable and experienced in numerate subjects e. g. Mathematics, Engineering, Statistics, Physics, Chemistry
- Relevant experience in Customer Insights within Marketing and CRM
- Understanding of the luxury/retail industry and Customer Goods
- An effective customer insights leader able to create buy-in and influence across many stakeholders
- Ability to communicate actionable insights and turn complex analysis into meaningful recommendations
- Excellent leadership and people management skills, identifying opportunities for team upskilling.
- Great experience in prioritization and managing team projects
- Highly self-motivated, analytical, with sharp attention to detail.
- Highly creative in problem-solving & communication, with rigorous implementation
- Proactive, enthusiastic, and reacting intelligently to unforeseen issues
- Excellent problem-solving skills
- Experience with customer databases and working with Data teams on extracting relevant data
- Experience with using data visualization tools (e. g. Tableau)
- Substantial experience and expertise in Excel and Power Point
- Experience in SQL
- Experience with automation and new AI technologies (e. g. Microsoft Copilot)
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Ralph Lauren Customer Insights Manager EMEA in London employer: Ralph Lauren
Ralph Lauren Corporation is an exceptional employer, offering a vibrant work culture that celebrates diversity and inclusion while providing exciting career opportunities within a globally recognised lifestyle brand. Employees enjoy a competitive benefits package, generous discounts, and the chance to bring their authentic selves to work, all within an environment that prioritises client engagement and personal growth.
StudySmarter Expert Advice🤫
We think this is how you could land Ralph Lauren Customer Insights Manager EMEA in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ralph Lauren and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ralph Lauren are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ralph Lauren on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ralph Lauren. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Ralph Lauren Customer Insights Manager EMEA in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ralph Lauren. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ralph Lauren:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ralph Lauren’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ralph Lauren
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ralph Lauren will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ralph Lauren, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
