Marketing Associate, PRO in London

Position Overview

The Brand Marketing Associate role will cover 59 stores in 14 European countries and will both co-create and implement a fully considered marketing plan which is both brand appropriate and market right to acquire and secure the loyalty of customers in a high-paced and ambitious environment. The role requires an ambitious, confident and persuasive individual who is highly comfortable in high-scale project management involving several internal and external stakeholders – Marcom and Commercial peers as well as several external partners. Over and above these core skills, this role requires someone with a genuine passion and feel for the Ralph Lauren brand, strong interest in fashion and the ability to create meaningful moments for customers.

Essential Duties & Responsibilities

• Assist with the creative ideation, production and delivery of new projects, event concepts, hospitality and gifting initiatives which drive awareness, engagement and desirability.
• Partner cross-functionally to ensure flawless implementation of all operational logistics (Creative, Hospitality, Operations, Retail, Asset Protection, Legal, Procurement…).
• Own the coordination of all key logistics surrounding initiatives and events: Pre-event duties include but are not limited to creating event briefs, briefing and printing of invitations and other key event collaterals, developing branded elements and coordinating timely delivery per project, sourcing new vendors and cultivating strong supplier relationships, AV briefing, casting models and hosts, gifting, inventory management and supporting with pre-event deliveries and logistics. Post-event duties include assisting with arranging post-project logistics, receiving and organizing all photography assets, and supporting with key internal and external post-project debriefs.
• Champion brand guidelines and always on elevation journey at all touchpoints/across all teams.
• Strategize and orchestrate seasonal content for the channel working with Agencies, European Buyers, Creative and Brand Teams.
• Manage the implementation and reporting of Print and Digital Out-of-home advertising campaigns in line with the phasing time and in response to trade.
• Work with and contribute to the performance and digital marketing team to ensure brand credentials are well integrated and fully considered strategies are developed and executed.
• Contribute to monthly communication to the RL retail organization sharing roadmaps and supporting documents in a clear, timely and organized manner.
• Support with budget management and reporting through ownership of POs, collaborating with finance and liaising with vendors.
• Help identify innovative ideas to guarantee strong brand awareness and engagement.

Experience, Skills & Knowledge

• Understanding of the fashion ecosystem, on/offline and omnichannel.
• Previous Experience: relevant experience in Marketing.
• Fluency in English language is required, additional languages are a plus.
• The candidate must have the right to work in the UK.

Person Specification

• You will be a creative, innovative and an extremely organized individual with attention to detail who is skilled at relationship building with internal and external stakeholders.
• Excellence in project management.
• Demonstrates poise, good judgment, and a consistently positive attitude, especially under pressure.
• Willing to go the extra mile to deliver on responsibilities.
• Proven experience of running projects 360 from ideation to post-campaign analysis.
• Great communication skills, both verbal and written.
• High proficiency in Microsoft Office with focus in PowerPoint and Excel.
• Experience in a result driven and fast-paced omnichannel environment.
• Possess a good understanding of the fashion market, brand positioning and trend analysis.
• Proficiency in reading and analysing data.
• Strong collaboration and influencing skills.