Marketing Intern in England

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education Communication, Employee Groups and Celebration.

Position Overview

The Performance Marketing Intern role will cover 59 stores in 14 European countries and will support creating and implementing a fully considered marketing plan which is both brand appropriate and market right to acquire and secure the loyalty of customers in a high-paced ambitious environment. The role requires an ambitious, confident, persuasive individual who is highly analytical and able to create and execute ambitious projects involving several internal and external stakeholders - Marcom, Commercial peers as well as several external partners. Over and above all the skills and experience required to be successful in this role is a genuine passion for the Ralph Lauren brand, strong interest in fashion performance marketing, and the ability to inspire change and drive excitement.

Essential Duties Responsibilities

• Performance Marketing: Support designing and implementing end-to-end performance strategies in close collaboration with RL marcom, commercial teams, and partners to ensure strategies have clear KPI objectives and ROIs attached. KPIs such as: capture rate, data capture, sales quality, share of voice for the channel. Ensure strategies reflect testing to maximize learning and optimization across all touchpoints.
• Earn qualitative share of voice in partnership with the landlords through existing and new initiatives ensuring RL brand equity is protected; quarterly reports are built to reflect progress.
• Collaborate with RL Media CRM teams to influence strategy building to deliver qualitative engagement and sales KPIs.
• Partner across RL partner insight teams to understand trends, identify opportunities or risks in the competitor landscape from premium to luxury players. Build and deliver quarterly reports to cascade internally to enhance knowledge and decision making.
• Co-own post-campaign analysis with results, learns, and future recommendations. Partner with CRM/CIX, planning, finance, marcom teams, and external partners.

• Channel Coordination Excellence: Coordinate between commercial teams (retail, operations, planning, merchants, finance etc.) and Marcom teams (brand, media, creative, PR, CIX/CRM etc.) to drive alignment, synergies, efficiencies, and clear timely information exchange to move projects along.
• Package content messaging, negotiate and audit RL share of voice across 13 external partners.
• Co-build strategic documents to share annually, seasonally, and monthly ensuring all areas of the channel are integrated for a full 360 view to cascade across business leaders and stakeholders.
• Support with monthly communication to the RL retail organization sharing roadmaps and supporting documents in a clear, timely, and organized manner.

Experience, Skills Knowledge

• Understanding of the fashion ecosystem, on/offline full-price to off-price.
• A keen interest in Marketing.
• Fluent in English (both written and spoken); additional languages a bonus.

Person Specification:

• Strong business sense and analytical capacity.
• Creative thinking skills and pro-activity in bringing new ideas and concepts.
• Curiosity and understanding of the luxury industry and competitors' activities.
• Detail-oriented with the ability to work well under pressure in a fast-paced environment.
• Excellent communication skills, both verbal and written.
• Advanced Excel and PowerPoint skills.
• Demonstrate ownership and accountability of whole projects and general tasks.
• Demonstrate clear planning and project management.