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- Tasks: Support CRM Managers in creating engaging content and managing email campaigns for Ralph Lauren Middle East.
- Company: Join Ralph Lauren, a global leader in premium lifestyle products with a strong commitment to inclusion.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration.
- Why this job: Be part of a brand that values innovation and community, while enhancing customer experiences.
- Qualifications: 1-2 years in CRM or digital marketing, preferably in fashion; strong communication and organisational skills required.
- Other info: Ideal for creative problem solvers who thrive in fast-paced environments.
The predicted salary is between 36000 - 60000 £ per year.
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
The EMEA CRM Associate [Middle East / CX] is responsible for supporting the CRM Manager and Senior CRM Manager to create engaging, innovative content for the Ralph Lauren Middle East business across CRM channels to drive traffic and footfall to the Ralph Lauren website and ME Partner stores. This role is also responsible for supporting the CRM & CX Lead and Senior CX Associate to deliver strategic Lifecycle programs using AI models and Customer Insights driving customer retention and value. The successful candidate will own the day-to-day CRM output for the Middle East business taking ownership of cross-channel comms from briefing through to activation with the support of the CRM Interns and will execute new test & learn cross-channel initiatives across the customer Lifecycle.
Key Responsibilities
- Work closely with the CRM Manager, support the planning and strategy for our Middle East cross-channel CRM calendar, including relevant brand moments, seasonal content, store events & openings, collection launches and promotional activity.
- Support the CRM Interns on email process, from briefing through to activation - ensuring that emails are built & scheduled efficiently and correctly.
- Work closely with the CRM Manager and Senior CRM Manager to understand the channel targets and support on best-in-class test and learn strategies to improve channel performance.
- Execute test & learn plans to deliver the Next Best Action across the customer Lifecycle.
- Work with the Customer Insights Team to understand customer behaviour and support the CRM & CX Lead and Senior CX Associate to optimise customer journeys for all communications.
- Support on data capture initiatives, working with the CRM Manager & Data Strategist on optimising in store and progressive data capture opportunities to build out the Middle East base.
- Familiarise yourself with CRM KPI's and metrics and understand how campaigns are performing against regular benchmarks, as well as understanding how CRM feeds into the wider business on a weekly and monthly basis.
- Strong technical skills; owning audience / campaign building within our CDP and ESP.
- Pushing innovation with support of third-party agencies, to ensure emails and CRM campaigns (across channel) are best in class.
- Take the lead in communication with internal stakeholders (e-comm, Emerging Markets, Retail Marketing & Brand teams) and external stakeholders (ME Partners, 3rd party agencies & vendors).
- Sharing campaign plans and insights to build out wider brand strategies.
- Be a proactive member of the CRM team, providing support & training to CRM Interns and new team members, taking on a 'buddy role'.
Experience, Skills & Knowledge
- Minimum of 1-2 years strategic cycles within the CRM/ Digital Marketing field (within the Fashion or Luxury industry preferred).
- Passion for fashion retail as well as brand and digital marketing.
- Strong affinity with the Ralph Lauren or luxury brands.
- Ability to work well collaboratively and independently under pressure, in a fast-paced environment.
- Creatively minded.
- Strong organisational skills & attention to detail.
- Excellent communication skills, both verbal and written.
- Advanced Excel & PowerPoint skills.
- Proficient in English.
CRM Associate, CIX EMEA employer: Ralph Lauren
Contact Detail:
Ralph Lauren Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Associate, CIX EMEA
✨Tip Number 1
Familiarise yourself with Ralph Lauren's brand values and recent campaigns. Understanding their unique approach to CRM and customer engagement will help you align your ideas with their vision during interviews.
✨Tip Number 2
Network with current or former employees of Ralph Lauren, especially those in CRM roles. They can provide valuable insights into the company culture and expectations, which can be a game-changer in your application process.
✨Tip Number 3
Stay updated on the latest trends in CRM and digital marketing within the fashion industry. Being able to discuss innovative strategies and tools during your interview will demonstrate your passion and knowledge for the role.
✨Tip Number 4
Prepare examples of how you've successfully used data to drive customer engagement in previous roles. Highlighting your analytical skills and experience with CRM metrics will show that you're ready to contribute from day one.
We think you need these skills to ace CRM Associate, CIX EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and digital marketing, especially within the fashion or luxury industry. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for fashion retail and your understanding of Ralph Lauren's brand values. Mention specific examples of how your skills align with the responsibilities outlined in the job description.
Showcase Your Technical Skills: Emphasise your technical skills, particularly in audience and campaign building within Customer Data Platforms (CDP) and Email Service Providers (ESP). Provide examples of how you've used these tools in previous roles.
Highlight Collaborative Experience: Discuss your ability to work collaboratively with internal and external stakeholders. Provide examples of past experiences where you successfully managed relationships and communicated effectively across teams.
How to prepare for a job interview at Ralph Lauren
✨Show Your Passion for Fashion
Make sure to express your enthusiasm for the fashion industry and specifically for Ralph Lauren. Share any personal experiences or insights that demonstrate your understanding of the brand and its values.
✨Demonstrate Your CRM Knowledge
Be prepared to discuss your experience with CRM strategies and tools. Highlight any specific campaigns you've worked on, especially those that involved data analysis or customer insights, as this role heavily relies on these skills.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and creativity. Think of examples where you had to innovate or adapt in a fast-paced environment, as this is crucial for the role.
✨Highlight Your Teamwork Skills
Since collaboration is key in this position, be ready to share examples of how you've successfully worked with cross-functional teams. Emphasise your communication skills and how you build relationships with stakeholders.
