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For Companies At a Glance
- Tasks: Drive innovative Clienteling strategies and create engaging outreach campaigns.
- Company: Join Ralph Lauren, a global leader in premium lifestyle products with a rich heritage.
- Benefits: Enjoy a culture of inclusion, growth opportunities, and potential remote work options.
- Why this job: Be part of a dynamic team that values creativity and pushes boundaries in luxury retail.
- Qualifications: Experience in Clienteling or CRM campaigns, strong communication, and project management skills required.
- Other info: Opportunity to work with cutting-edge technology and collaborate across various teams.
The predicted salary is between 36000 - 60000 £ per year.
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
Reporting to the Clienteling Commercial & Performance Manager, the Senior Clienteling Associate is responsible for driving the new Clienteling commercial strategy from conception. They will support the acceleration of the existing Clienteling strategy enabling the development of business transformative and innovative outreach campaigns to support retail client engagement, drive prospect conversion, client retention and growth. Success in this role will require the ability to develop and execute the strategy, while maintaining an innovative mindset to drive performance excellence. The Senior Clienteling Associate will have experience developing and delivering successful outreach campaigns, have a proven technical skillset and understanding of customer segmentation and modelling and content creation.
Essential Duties & Responsibilities
- In partnership with the Clienteling, CIX and CRM team support the development of the Clienteling outreach strategy for RLS doors across email and private messaging.
- Develop creative and customer centric campaign and content across all brands that unlock client engagement with Sale Associates, driving Clienteling sales.
- Support the development of overall client journey integrating personalised content and targeting fuelled by AI models.
- Work with the Retail Marketing team to ensure the outreach calendar is aligned and integrated with marketing event calendar and business revenue targets.
- Clear understanding of outreach performance across regions and campaign types.
- Partner with other marketing departments on growth initiatives such as data capture and CRM alignment.
- In partnership with the Elite Development team, support with specific engagement content to support Elite value and growth.
- Work closely with the Omnichannel & Business Development team to ensure outreach strategy is implemented through the Clienteling app via SendGrid.
- Lead with innovation at the centre of everything we do, thinking outside the box and constantly pushing boundaries.
- Take part in regular research - discovery of new technology, consulting on requirements to enhance the strategy.
- Explore new ways for Store Associates to connect with clients for example, platform communication e.g.: social.
Experience, Skills & Knowledge
- Experience in creating and delivering Clienteling or CRM campaigns, ideally within a luxury environment.
- Problem solving and always want to push boundaries.
- Ability to work in a fast-paced environment and adapt to rapid change, working well under pressure.
- Strong project management and communication skills.
- Analytically minded and Data and insight driven.
- Ability to work collaboratively across multiple stakeholders and within a team as well as autonomously.
Clienteling Senior Associate employer: Ralph Lauren
Contact Detail:
Ralph Lauren Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Clienteling Senior Associate
✨Tip Number 1
Familiarise yourself with Ralph Lauren's brand values and client engagement strategies. Understanding their approach to luxury and customer experience will help you align your ideas with their vision during interviews.
✨Tip Number 2
Network with current or former employees of Ralph Lauren, especially those in clienteling or marketing roles. They can provide valuable insights into the company culture and expectations for the Senior Clienteling Associate position.
✨Tip Number 3
Stay updated on the latest trends in clienteling and CRM, particularly within the luxury sector. Being able to discuss recent innovations or successful campaigns will demonstrate your passion and knowledge during discussions.
✨Tip Number 4
Prepare to showcase your analytical skills by bringing examples of how you've used data to drive client engagement in past roles. Highlighting your ability to leverage insights will be crucial in this data-driven position.
We think you need these skills to ace Clienteling Senior Associate
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Clienteling Senior Associate position. Understand the key responsibilities and required skills, so you can tailor your application accordingly.
Tailor Your CV: Customise your CV to highlight relevant experience in clienteling or CRM campaigns, especially within a luxury environment. Emphasise your project management skills and any innovative strategies you've implemented in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the brand and your understanding of the luxury market. Discuss how your experience aligns with the company's goals and how you can contribute to their client engagement strategies.
Showcase Your Analytical Skills: In your application, provide examples of how you've used data and insights to drive successful campaigns. Highlight your ability to adapt to fast-paced environments and your problem-solving skills, as these are crucial for the role.
How to prepare for a job interview at Ralph Lauren
✨Understand the Brand
Before your interview, make sure you have a solid understanding of Ralph Lauren's brand values and product categories. Familiarise yourself with their history and current market position to demonstrate your genuine interest in the company.
✨Showcase Your Campaign Experience
Be prepared to discuss specific examples of Clienteling or CRM campaigns you've created or delivered, especially in a luxury environment. Highlight your role in these projects and the impact they had on client engagement and sales.
✨Demonstrate Analytical Skills
Since the role requires an analytical mindset, be ready to talk about how you've used data to drive decisions in past roles. Discuss any experience you have with customer segmentation and modelling, as well as how you've measured campaign performance.
✨Emphasise Innovation and Adaptability
Ralph Lauren values innovation, so share examples of how you've pushed boundaries in your previous roles. Discuss your ability to adapt to fast-paced environments and how you've successfully managed change while maintaining performance excellence.
