Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
The Senior Business Development Associate owns the growth and profitability of Ralph Lauren's concession business with digital retail partners across EMEA. The role manages today's concession partnerships and leads the expansion of the model to new partners and markets. Acting as the main point of contact for each partner, you'll build strong commercial relationships and run in-season trading, using performance data to shape the assortment, stock availability, allocation and margin. You'll improve the customer journey on each platform, from product content and visibility to conversion, so the brand is presented consistently at every touchpoint. You'll also work closely with Marketing to plan campaigns, partner activations and visibility opportunities that drive traffic and sales. Partnering with Merchandising, Planning, Content, Finance, Operations and IT, you'll turn strategy into clear growth plans and deliver profitable, scalable growth for this business model.
Essential Duties & Responsibilities
- Own the growth and profitability of the concession and marketplace business across EMEA, including sales, margin, budgets and forecasts
- Lead the expansion of the concession model by building business cases for new partners, markets and growth initiatives, and help shape the long-term vision, including which operating model suits each partner
- Run in-season trading, analyzing sell-through, stock, margin and product performance and turning the findings into clear actions
- Act as the main point of contact for concession partners, building strong relationships and leading regular business reviews and joint business plans
- Work with RL Merchandising to agree an assortment strategy for each partner and to optimise stock availability and allocation, improving sell-through and supporting brand and financial targets
- Work with RL Marketing to plan campaigns, partner activations and visibility opportunities that grow traffic and sales
- Improve the customer journey on each platform, from content and product data to conversion, and track customer satisfaction and performance KPIs to keep improving results
- Oversee setup before and during each season, including product data, attributes and pricing sent to partners
- Manage fulfilment KPIs with RL warehouse partners, fixing issues and seeing improvements through to completion
- Work with Global Product, UX and IT teams to build European requirements into the global platform roadmap, supporting projects from launch through to post-launch and simplifying processes to reduce manual work
- Track consumer, competitor and market trends to spot new growth opportunities
- Manage, train and develop the Business Development Associate
Experience, Skills & Knowledge
Experience
- 3-5 full strategic cycles in digital marketplaces, key account management, eCommerce or commercial roles, ideally in luxury or premium fashion
- Has owned budgets, forecasts and in-season trading decisions
- Has worked with stakeholders across several countries and time zones
- Farfetch experience is a strong plus, and a degree is preferred
- Strong commercial judgement and a good feel for fashion product and the luxury market
- Turns strategy into commercial proposals and shapes assortment and promotional decisions
- Strong analytical, negotiation and stakeholder-management skills
- Confident presenter
- Strong Excel skills are essential, and PowerPoint and BI tools are a plus
- Understands the end-to-end digital customer journey and how technical changes are delivered
- Knowledge of marketplace platforms, Salesforce Commerce Cloud, order management systems or SEO is a plus · Organised, focused on results and detail-minded
- Does well in a fast-paced, high-pressure environment and is comfortable with ambiguity
- Collaborative and passionate about solving customer and business problems
Ralph Lauren Senior Business Development Associate, Digital Concession EMEA ( Fixed Term ) in City of London employer: Ralph Lauren
Ralph Lauren Corporation is an exceptional employer, offering a vibrant work culture that celebrates diversity and inclusion while providing exciting career opportunities within a globally recognised lifestyle brand. Employees enjoy a competitive benefits package, generous discounts, and the chance to bring their authentic selves to work, all within an environment that prioritises client engagement and personal growth.
