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- Tasks: Create seasonal brand image guidelines and collaborate with teams for consistent presentation.
- Company: Join Ralph Lauren, a global leader in premium lifestyle products.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Be the voice of brand elevation and make a real impact in retail.
- Qualifications: Experience in visual merchandising and strong communication skills required.
- Other info: Dynamic role with a focus on creativity and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company’s brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world’s most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Drive seasonal brand image communications by creating clear in‑store guidelines and tools that ensure consistent presentation across categories, channels, and regions. Act as the key liaison between cross‑functional teams to balance commercial needs with brand elevation.
Key Responsibilities:- Develop seasonal planning guides and visual tools for store teams.
- Collaborate with Marketing, Buying, Space Planning, and Brand Specialists to align priorities and ensure accuracy.
- Distribute and maintain documents via Yoobic/SharePoint; organize team calls and meetings.
- Provide visual feedback on assortments to support EMEA strategies and seasonal launches.
- Guide buying teams on product distribution and assortment modules.
- Lead cross‑channel collaboration to ensure consistent brand presentation across full price, showroom, and PRO environments.
- Act as the "go‑to" for brand image queries across functions.
- Ensure flagship presentation strategies are achievable and consistent.
- Balance commercial objectives with brand elevation and customer experience.
- An understanding of store fixture and store design.
- Ability to read floorplans and elevations.
- Experience of Visual Merchandising and merchandising and buying experience.
- Shop floor retail experience is essential.
- Microsoft Office with Adobe Suite.
- In-depth Knowledge of Excel.
- Experience of multi-channel environments.
- Focused; ability to visualize without physical space or product being present.
- Structured and organized, able to work to tight deadlines with numerous opinions and demands.
- Positive and passionate about Ralph Lauren.
- Strong Communicator; influencing/negotiating skills.
- Proactive and reactive to requests.
- Aware of sales goal and sales progress to support sell out.
Brand Image Manager, EMEA PFS Communications in Watford employer: Ralph Lauren Corporation
Contact Detail:
Ralph Lauren Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Image Manager, EMEA PFS Communications in Watford
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Ralph Lauren. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your creativity! When you get the chance to meet with hiring managers, bring along a portfolio or examples of your work that highlight your skills in brand image and visual merchandising. Make it memorable!
✨Tip Number 3
Stay updated on trends! Keep an eye on the latest in fashion and retail, especially anything related to Ralph Lauren. Being able to discuss current trends shows you're passionate and knowledgeable about the brand.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and take the initiative to connect directly with us.
We think you need these skills to ace Brand Image Manager, EMEA PFS Communications in Watford
Some tips for your application 🫡
Show Your Passion for the Brand: When you're writing your application, let your love for Ralph Lauren shine through! Share why you’re excited about the brand and how you can contribute to its image. We want to see that you’re not just looking for a job, but that you genuinely care about what we do.
Tailor Your Application: Make sure to customise your CV and cover letter for the Brand Image Manager role. Highlight your experience in visual merchandising and any relevant skills that match the job description. We appreciate when candidates take the time to align their background with our needs!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and avoid jargon. We want to understand your experience and skills without having to sift through unnecessary fluff. Remember, clarity is key!
Apply Through Our Website: Don’t forget to submit your application through our official website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Ralph Lauren Corporation
✨Know Your Brand Inside Out
Before the interview, dive deep into Ralph Lauren's brand history, values, and current campaigns. Understanding their unique positioning in the market will help you articulate how your vision aligns with theirs.
✨Showcase Your Visual Merchandising Skills
Prepare to discuss your experience with visual merchandising and how you've successfully created in-store guidelines in the past. Bring examples of your work or case studies that demonstrate your ability to elevate brand image through effective visual strategies.
✨Be Ready for Cross-Functional Collaboration Questions
Since the role involves liaising with various teams, think of specific instances where you've successfully collaborated across departments. Highlight your communication skills and how you balanced commercial needs with brand elevation.
✨Demonstrate Your Organisational Skills
Given the fast-paced nature of the role, be prepared to discuss how you manage tight deadlines and multiple demands. Share examples of how you've structured your work to ensure accuracy and efficiency in past projects.
