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- Tasks: Lead marketing technology initiatives to enhance customer experiences and drive business outcomes.
- Company: Join Ralph Lauren, a global leader in premium lifestyle products with a commitment to inclusion.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Be at the forefront of marketing technology and make a real impact on customer engagement.
- Qualifications: Experience in marketing technology and strong leadership skills required.
- Other info: Dynamic role with opportunities to innovate in a collaborative environment.
The predicted salary is between 48000 - 72000 £ per year.
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
The Customer Insights and Experience (CIX) team mission is to put the customer at the heart of Ralph Lauren business through personalized customer experiences across total eco system, fuelled by data, analytics, predictive modelling and best in class technology.
We are seeking a passionate and highly experienced Senior Marketing Technology Manager to help launch and lead Marketing Technology function within CIX organization. Reporting into Director of Insights and Data Strategy, this strategic role is responsible for helping to define strategy, implementation and optimization of marketing technologies in effort to drive customer centric solutions.
- Marketing Technology Strategy: Drive the development and execution of the CIX marketing technology roadmap, establishing strategic direction and ensuring full alignment with CIX objectives and broader organisational goals. Serve as a senior voice in technology investment decisions and long-term platform planning.
- Clienteling Platform Ownership: Act as the EMEA primary subject matter expert for the Clienteling technology ecosystem, owning the platform strategy, capability roadmap, and enhancement pipeline. Partner with Clienteling, IT, and Global teams to define and deliver best-in-class clienteling solutions at scale.
- Programme & Project Leadership: Oversee end-to-end delivery of complex, cross-functional CIX marketing technology programmes — spanning discovery and requirements definition through to deployment, legal compliance, risk governance, and post-launch optimisation.
- Technology Evaluation & Lifecycle Management: Lead rigorous evaluation, procurement, deployment, and ongoing lifecycle management of the Martech stack, including Clienteling platforms, CMS (Content management system), and email marketing infrastructure. Define and enforce standards for tool performance, integration, and scalability.
- Data-Driven Decision Making: Define KPIs and measurement frameworks to monitor platform performance, diagnose inefficiencies, and surface actionable insights that directly inform technology investment and optimisation decisions.
- Capability Building & Enablement: Design and lead a structured enablement programme to drive adoption, proficiency, and best-practice usage of marketing technologies across the marketing organisation.
- Innovation & Technology Leadership: Maintain deep awareness of the evolving Martech landscape — evaluating emerging technologies, assessing strategic fit, and championing the continuous evolution of the CIX technology stack to maintain competitive advantage.
Experience, Skills & Knowledge:
- Qualifications in Technology, Marketing, Computer Science, Business, or Marketing Analytics; postgraduate qualification advantageous.
- Progressive experience in marketing technology, with demonstrable leadership of enterprise-scale Martech programmes.
- Proven ability to operate and influence effectively within complex, matrixed, cross-functional organisations.
- Deep expertise in customer engagement strategy, marketing operations, and end-to-end marketing workflow design.
- Strong technical fluency across marketing platforms, integration architecture, and data ecosystems.
- Exceptional programme management capability with rigorous attention to governance, risk, and delivery quality.
- Advanced analytical acumen — able to translate complex data into clear strategic recommendations.
- Outstanding communication, negotiation, and executive stakeholder management skills.
- Demonstrated experience presenting to and influencing C-suite and senior leadership.
- Expert-level knowledge of current and emerging marketing technologies, platforms, and industry trends.
Technical Skills:
- Experience in Marketing Platforms (Salesforce Marketing Cloud, HubSpot, or similar).
- Experience in Clienteling Platforms.
- Experience with Content Management Systems.
- Experience with Customer Data Platforms.
- Experience leading Marketing technologies integration.
- Fully Fluent in Excel and PowerPoint.
- Advanced proficiency in enterprise Marketing Platforms (Salesforce Marketing Cloud, HubSpot, or equivalent).
- Hands-on expertise with enterprise Clienteling Platforms and associated CRM ecosystems.
- Extensive experience with Content Management Systems across multi-market environments.
- Strong command of Customer Data Platforms (CDPs) and data architecture principles.
- Proven track record leading complex, multi-system martech integrations and API-driven workflows.
- Expert-level proficiency in Excel and PowerPoint for executive reporting and strategic analysis.
Senior Martech Manager, CIX EMEA employer: Ralph Lauren Corporation
Contact Detail:
Ralph Lauren Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Martech Manager, CIX EMEA
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work at Ralph Lauren or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by researching Ralph Lauren's latest marketing tech initiatives. Show us you’re not just another candidate; demonstrate your passion for their mission and how your skills align with their goals.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience in marketing technology can drive customer-centric solutions. We want to hear how you can bridge the gap between tech and marketing seamlessly.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Ralph Lauren family.
We think you need these skills to ace Senior Martech Manager, CIX EMEA
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Martech Manager role. Highlight your experience in marketing technology and how it aligns with Ralph Lauren's mission to enhance customer experiences.
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use specific examples from your past roles that showcase your expertise in martech, project management, and data-driven decision-making.
Be Authentic: Let your personality shine through in your application. Ralph Lauren values inclusion and belonging, so share what makes you unique and how you can contribute to their culture.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves and shows your enthusiasm for joining the team!
How to prepare for a job interview at Ralph Lauren Corporation
✨Know Your Martech Inside Out
Make sure you’re well-versed in the latest marketing technologies, especially those mentioned in the job description like Salesforce Marketing Cloud and Clienteling Platforms. Be ready to discuss how you've used these tools in past roles to drive customer engagement and improve marketing outcomes.
✨Showcase Your Strategic Thinking
Prepare to talk about your experience in developing and executing marketing technology strategies. Think of specific examples where you’ve aligned tech initiatives with broader business goals, and be ready to explain how you measure success through KPIs and data-driven insights.
✨Demonstrate Cross-Functional Collaboration
This role requires working across various teams, so come prepared with examples of how you’ve successfully led cross-functional projects. Highlight your communication skills and how you’ve influenced stakeholders at all levels, especially C-suite executives.
✨Stay Ahead of Industry Trends
Familiarise yourself with emerging trends in the martech landscape. Be ready to discuss how you keep up with new technologies and how you envision integrating them into existing systems to maintain a competitive edge for the company.