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- Tasks: Lead creative visual strategies and enhance store presentation for Ralph Lauren Outlet.
- Company: Join Ralph Lauren, a global leader in premium lifestyle products with a rich heritage.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and creativity.
- Why this job: Be part of a brand that values diversity and fosters a culture of inclusion.
- Qualifications: Experience in retail and visual merchandising; strong leadership and analytical skills required.
- Other info: Flexibility to travel and work varied hours is essential.
The predicted salary is between 36000 - 60000 £ per year.
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing, and distribution of premium lifestyle products across five categories: apparel, accessories, home, fragrances, and hospitality. For over 50 years, Ralph Lauren has built a reputation and distinctive image that spans numerous products, brands, and international markets. The company\’s brands include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, and Chaps, among others, making it one of the most recognized families of consumer brands worldwide.
At Ralph Lauren, we aim to unite and inspire our community—both within our company and among those we serve—by amplifying diverse voices and perspectives to foster a culture of belonging, inclusion, and fairness for all. We promote this culture through Talent development, Education & Communication, Employee Groups, and Celebrations.
Position Overview
We are seeking a Senior Brand Image Specialist to support our Ralph Lauren Outlet store in Bicester. This role involves delivering creative and visual excellence, adapting Seasonal Guidelines, and providing creative solutions to optimize store layout and presentation. The specialist will analyze store performance using commercial reports to ensure visual displays are both appealing and aligned with commercial goals.
The role includes championing and maintaining Model Store standards, coaching the in-store team on brand expectations, and managing all visual displays, including mannequin styling, creative props, and product placement. The specialist will support the store team with Brand Presentation initiatives and develop store-specific solutions.
The Senior Brand Image Specialist will play a key role in the store’s commercial evaluation, collaborating with the Brand Image Manager, and undertaking additional assigned tasks.
Key Responsibilities
- Brand Elevation: Execute seasonal in-store creative and product presentation strategies, implement seasonal window schemes, create store floor plans, define space requirements in collaboration with buying and planning teams, and review merchandising opportunities.
- Leadership: Support management in delivering expectations, foster a creative and motivated team environment, conduct performance reviews, and train store teams for consistent creative execution.
- Project Management: Identify resources, assign responsibilities, provide project evaluations, and lead regional seasonal installations.
- Business Development: Present commercial opportunities related to branding and monitor KPIs to identify immediate growth opportunities.
- Effective Communication: Maintain strong communication channels, hold regular project meetings, and manage team expenses in line with financial processes.
- Training: Develop and deliver training sessions for in-store teams, continually reviewing and updating training programs.
Experience, Skills & Knowledge
- Experience in retail, visual merchandising, window displays, and rigging.
- Leadership skills with experience managing remote teams.
- Ability to work independently and collaboratively, with strong analytical and problem-solving skills.
- Willingness to travel and work flexible hours, including evenings and nights, as needed.
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Senior Brand Image Specialist employer: Ralph Lauren Corporation
Contact Detail:
Ralph Lauren Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Image Specialist
✨Tip Number 1
Familiarise yourself with Ralph Lauren's brand identity and values. Understanding their commitment to diversity, inclusion, and community will help you align your approach and demonstrate how you can contribute to their culture during interviews.
✨Tip Number 2
Showcase your visual merchandising skills by preparing a portfolio of your previous work. Highlight projects where you've successfully implemented creative solutions that enhanced store presentation and drove sales, as this will resonate well with the hiring team.
✨Tip Number 3
Network with current or former employees of Ralph Lauren, especially those in similar roles. Engaging with them can provide valuable insights into the company culture and expectations, which you can leverage in your discussions.
✨Tip Number 4
Prepare to discuss specific examples of how you've led teams and managed projects in a retail environment. Emphasising your leadership experience and ability to motivate others will be crucial, as the role requires fostering a creative team atmosphere.
We think you need these skills to ace Senior Brand Image Specialist
Some tips for your application 🫡
Understand the Brand: Familiarise yourself with Ralph Lauren's brand identity and values. Highlight your understanding of their commitment to diversity, inclusion, and visual excellence in your application.
Tailor Your CV: Ensure your CV reflects relevant experience in retail, visual merchandising, and leadership. Use specific examples that demonstrate your ability to enhance brand image and drive commercial success.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the brand and your vision for the role. Discuss how your skills align with the responsibilities of the Senior Brand Image Specialist and how you can contribute to the store's success.
Showcase Your Creativity: Include a portfolio or examples of past projects that demonstrate your creative solutions in visual merchandising and store presentation. This will help illustrate your capability to deliver the brand's visual standards.
How to prepare for a job interview at Ralph Lauren Corporation
✨Showcase Your Visual Merchandising Skills
Prepare to discuss your experience in visual merchandising and how you've successfully executed creative displays in the past. Bring examples of your work or a portfolio that highlights your ability to create appealing store layouts.
✨Understand Ralph Lauren's Brand Identity
Familiarise yourself with Ralph Lauren's brand values and product lines. Be ready to explain how you can enhance their brand image through your role as a Senior Brand Image Specialist, demonstrating your understanding of their market position.
✨Demonstrate Leadership Experience
Since this role involves coaching and managing teams, be prepared to share specific examples of how you've led teams in the past. Highlight your leadership style and how you motivate others to achieve creative excellence.
✨Prepare for Analytical Questions
Expect questions about how you analyse store performance and use commercial reports to inform your decisions. Be ready to discuss any tools or methods you've used to track KPIs and identify growth opportunities in previous roles.
