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- Tasks: Lead the RLX Golf brand in the UK & Ireland, driving sales and building key partnerships.
- Company: Join Ralph Lauren, a global leader in premium lifestyle products with a rich heritage.
- Benefits: Competitive salary, inclusive culture, and opportunities for career growth.
- Why this job: Shape the future of a prestigious brand while making impactful connections in the industry.
- Qualifications: Proven sales leadership in premium sports apparel and strong relationship-building skills.
- Other info: Dynamic team environment focused on collaboration and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing, and distribution of premium lifestyle products across five categories: apparel, accessories, home, fragrances, and hospitality. For over 50 years, Ralph Lauren\’s reputation and distinctive image have been consistently developed across an expanding range of products, brands, and international markets. The company\’s brand portfolio includes Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, making it one of the world\’s most recognized families of consumer brands.
At Ralph Lauren, we aim to unite and inspire our communities by amplifying voices and perspectives to foster a culture of belonging, inclusion, and fairness for all. We promote inclusion through Talent, Education & Communication, Employee Groups, and Celebration.
Position Overview
This role is crucial in shaping the presence of Ralph Lauren\’s RLX Golf brand in the UK & Ireland wholesale channels, ensuring collections are commercially successful, drive sustainable profitable growth, and align with the brand’s identity, storytelling, and long-term vision.
- Develop and surpass financial plans and growth strategies for Ralph Lauren RLX Golf & categories.
- Account Management: Cultivate relationships with key wholesale partners, department stores, & specialty retailers such as Harrods, St Andrews, Gleneagles.
- Collaborate cross-functionally with DTC to align with key resorts in HNW acquisition.
- Lead and coach a sales team including +3 RL Golf agents, ensuring alignment with brand goals.
- Maintain and develop top-tier green grass & off-course distribution strategies.
- Coordinate with U.S. and EMEA brand merch teams on all IVR events like Ryder Cup, Olympics, Senior Open, etc.
- Develop & maintain partnerships with DP World Tour, Senior Tour & Senior Open.
Experience, Skills & Knowledge
Leadership & Culture:
- Lead & develop a high-performing team, fostering a culture of inclusion, collaboration & accountability.
- Set team goals, monitor performance & support career progression.
- Champion Ralph Lauren’s values of individuality, optimism, & timeless style.
Forecasting & Budgeting:
- Own seasonal sales forecasts & inventory planning in collaboration with merchandising and finance.
- Identify new business opportunities through a monitored & executed distribution plan, with an entrepreneurial approach to category development.
Brand Alignment:
- Ensure all wholesale presentations & assortments reflect the brand’s elevated positioning and storytelling.
- Adopt an omnichannel approach by working closely with DTC Leads.
Cross-Functional Collaboration:
- Partner with Sales Operations, EMEA & Global merchandising, product, Marketing, Finance & logistics teams to support business & brand operational excellence.
Required Skills & Experience
- Proven success in wholesale sales leadership within premium sports apparel.
- Strong negotiation & relationship-building skills with top-tier retail partners.
- Deep understanding of market trends, seasonal buying cycles, and consumer behavior.
- Experience with digital wholesale platforms and CRM tools.
- Ability to synthesize data into actionable insights & strategic decisions.
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Sales Manager, Golf employer: Ralph Lauren Corporation
Contact Detail:
Ralph Lauren Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager, Golf
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend golf events, trade shows, or even local meet-ups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your personality! When you get the chance to interview, let your passion for golf and sales shine through. Share stories that highlight your experience and how you align with Ralph Lauren's values of individuality and optimism.
✨Tip Number 3
Do your homework! Research Ralph Lauren’s RLX Golf brand and its competitors. Understand their market position and be ready to discuss how you can contribute to their growth strategies during interviews.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Ralph Lauren family.
We think you need these skills to ace Sales Manager, Golf
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Sales Manager role at Ralph Lauren. Highlight your experience in wholesale sales leadership and any relevant achievements that align with the job description. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the RLX Golf brand and how your skills can help shape its presence in the UK & Ireland. Be genuine and let your personality come through.
Showcase Your Leadership Skills: Since this role involves leading a sales team, make sure to highlight your leadership experience. Share examples of how you've developed high-performing teams and fostered a culture of inclusion and collaboration. We love seeing strong leaders!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re serious about joining the Ralph Lauren family!
How to prepare for a job interview at Ralph Lauren Corporation
✨Know Your Brand Inside Out
Before the interview, dive deep into Ralph Lauren's history, values, and product lines, especially the RLX Golf brand. Understanding their storytelling and how they position themselves in the market will help you align your answers with their vision.
✨Showcase Your Sales Savvy
Prepare to discuss specific examples of your past successes in wholesale sales leadership. Highlight your negotiation skills and relationship-building experiences with top-tier retail partners, as these are crucial for the role.
✨Demonstrate Cross-Functional Collaboration
Be ready to talk about how you've worked with different teams in previous roles. Share examples of how you’ve collaborated with merchandising, marketing, and finance to achieve business goals, as this is key for success at Ralph Lauren.
✨Bring Data to the Table
Since the role involves forecasting and budgeting, prepare to discuss how you've used data to inform your decisions. Show that you can synthesise market trends and consumer behaviour into actionable insights that drive sales growth.
