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- Tasks: Join our team to implement exciting Marketing & PR strategies across diverse regions.
- Company: Ralph Lauren is a global leader in premium lifestyle products with a rich heritage.
- Benefits: Gain hands-on experience in a dynamic environment with opportunities for growth and creativity.
- Why this job: Be part of a culture that values inclusion and creativity while working on impactful projects.
- Qualifications: Looking for candidates with 2 years of experience in Marketing & PR, strong analytical skills, and creativity.
- Other info: Manage interns and collaborate with various stakeholders to enhance your professional network.
The predicted salary is between 28800 - 43200 £ per year.
Marketing & PR Associate, Partner Territories
Ref #: W158935
Department: Marketing
City: London
State/Province: London
Location: United Kingdom
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren\’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company\’s brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world\’s most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
Working within the EMEA Marketing & PR department in London, you will learn to implement a regional Marketing & PR plan which is both brand appropriate but market right in order to acquire and secure the loyalty of our clients in our stores and online.
Responsibilities:
- Participate in the elaboration of the seasonal Partner Territories Marketing & Communication strategy for your region (LATAM, Israel, Northern Africa & Eastern Europe).
- Track costs & budget spends in the remits of your region.
- Plan & Coordinate Marketing & PR initiatives in the regions within remit.
- Track and analyze sales results, customer & competitors’ trends and purchasing habits.
- Liaise with key business partners, event hosts, charities, PR agencies, stylists/editors, and RL departments, reacting quickly and efficiently to Marketing & PR related requests.
- Coordinate gifting and POS material orders for wholesale and retail accounts.
- Assist the Partner Territories Marketing & PR team in organizing all the logistics surrounding Marketing & PR initiatives and events:
- Pre-event duties include briefing and printing invitations, coordinating translations, liaising with suppliers and other key event contacts, ordering gifts, booking catering, casting models, producing, and maintaining up-to-date guest lists and sending Event Precaps.
- Post-event duties include preparing sales analysis recap, monitoring online and offline exposure, tracking customer sales evolution and preparing weekly presentations.
Experience, Skills & Knowledge
- Previous Experience: 2 full strategic cycles in a Marketing & PR assistant or coordinator role involving project management, coordination, and analysis work (FMCG, Fashion, CRM).
Person Specification:
- Strong business sense and analytical capacity.
- Creative thinking skills and pro-activity in bringing new ideas and concepts.
- Curiosity and understanding of the luxury industry and competitors’ activities.
- Detail-oriented with the ability to work well under pressure in a fast-paced environment.
- Excellent communication skills, both verbal and written.
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Marketing & PR Associate, Partner Territories employer: Ralph Lauren Corporation
Contact Detail:
Ralph Lauren Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & PR Associate, Partner Territories
✨Tip Number 1
Familiarize yourself with Ralph Lauren's brand values and marketing strategies. Understanding their approach to luxury branding will help you align your ideas with their vision during the interview.
✨Tip Number 2
Stay updated on current trends in the fashion and luxury industry, especially in the regions you'll be working with (LATAM, Israel, Northern Africa & Eastern Europe). This knowledge will demonstrate your analytical skills and business sense.
✨Tip Number 3
Prepare examples of past projects where you've successfully coordinated marketing or PR initiatives. Highlight your project management skills and how you handled challenges, as this role requires strong coordination abilities.
✨Tip Number 4
Network with professionals in the luxury fashion sector, especially those who have experience in marketing and PR. Building connections can provide valuable insights and potentially lead to referrals for the position.
We think you need these skills to ace Marketing & PR Associate, Partner Territories
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Marketing & PR Associate position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experience in marketing and PR, especially any roles that involved project management or analysis work. Use keywords from the job description to make your application stand out.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the luxury industry and your understanding of Ralph Lauren's brand values. Mention specific experiences that demonstrate your creativity and analytical skills.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for this role.
How to prepare for a job interview at Ralph Lauren Corporation
✨Show Your Passion for the Brand
Make sure to express your enthusiasm for Ralph Lauren and its products. Research the brand's history, values, and recent campaigns to demonstrate your genuine interest and alignment with their mission.
✨Highlight Relevant Experience
Prepare to discuss your previous roles in Marketing & PR, especially any experience related to project management and analysis. Be ready to provide specific examples of how you've successfully contributed to marketing strategies or campaigns.
✨Demonstrate Analytical Skills
Since the role requires tracking sales results and analyzing trends, be prepared to discuss your analytical skills. Share examples of how you've used data to inform marketing decisions or improve campaign performance.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving abilities in real-world scenarios. Think about potential challenges in coordinating events or managing PR initiatives and how you would address them effectively.
