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For Companies At a Glance
- Tasks: Lead CRM strategy across email, SMS, and direct mail to drive customer engagement.
- Company: Join Ralph Lauren, a global leader in premium lifestyle products with a strong brand reputation.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Make an impact by creating personalised customer experiences in a dynamic environment.
- Qualifications: Experience in CRM management and strong leadership skills required.
- Other info: Collaborative team atmosphere with a focus on innovation and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
The Senior CRM Manager FTC (Maternity Cover) will lead Ralph Lauren EMEA's Direct-to-Consumer (DTC) CRM strategy across email, SMS, WhatsApp, and direct mail channels. This role drives customer acquisition, retention, and engagement strategies while ensuring brand elevation across all touchpoints. Working closely with the wider CRM & CX team, this position is responsible for developing data-driven campaigns, overseeing a high-performing team, and delivering revenue targets across the EMEA region. The role combines strategic leadership with operational excellence to create innovative, personalised customer experiences that drive business growth and long-term customer value.
Responsibilities
- Drive EMEA DTC CRM strategy across 83 markets and 4 business units
- Lead and develop a team of 2 CRM Managers (wider team of 11)
- Manage CRM channel revenue targets and P&L responsibilities
- Develop and execute personalised CRM campaigns across owned channels
- Drive AI-powered personalization initiatives
- Ensure brand elevation across all customer touchpoints
- Monitor and optimise channel performance
- Oversee experimentation and optimisation programs
- Track database health and identify growth initiatives
- Partner with teams across the business to develop CRM strategies aligned to business & customer goals: Retail, Ecomm, CX, Marketing Planning, Data Strategy, Legal teams.
- Manage and develop relationships with third-party agencies
- Support new tool implementation and vendor selection
Qualifications
- Substantial experience managing a high performing team within Email, CRM or Customer Marketing role.
- Proven track record in developing and executing successful CRM strategies
- Exceptional project management skills with proven ability to prioritise, delegate and deliver multiple initiatives simultaneously
- Data-driven decision maker with strong analytical and problem-solving capabilities
- Strong technical expertise in email, SMS, WhatsApp, and direct mail channels
- Experience managing CRM P&L and revenue targets
- Experience working in Retail / luxury industry preferred
- Proven communication skills with ability to influence and present to all levels of the organisation whilst being adaptable and resilient to navigate changing priorities
- Strong business acumen with customer-centric approach, whilst being adaptable and resilient with ability to navigate changing priorities
- Demonstrated success in managing, motivating and developing high-performing teams through strong leadership and coaching
- Experience with AI-driven personalization and customer segmentation strategies
- Strong background in retail/luxury industry preferred
- Track record of managing multiple stakeholders and third-party vendors
- Experience working in a fast-paced environment, managing large customer databases and omni-channel CRM communication planning
- Collaborative team player with experience in hybrid/remote working environments
- Proactive self-starter with attention to detail and quality standards
Senior CRM Manager FTC 12 months in London employer: Ralph Lauren Corporation
Contact Detail:
Ralph Lauren Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Manager FTC 12 months in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, or even hit up LinkedIn. The more you engage, the better your chances of landing that Senior CRM Manager role at Ralph Lauren.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your experience with CRM strategies and team leadership. Share specific examples of how you've driven customer engagement and revenue targets in the past.
✨Tailor Your Approach
Every interaction counts! Make sure to tailor your conversations and follow-ups to reflect Ralph Lauren's values and culture. Show them you understand their brand and how you can contribute to their DTC CRM strategy.
✨Apply Through Our Website
Don't forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in being part of the Ralph Lauren family.
We think you need these skills to ace Senior CRM Manager FTC 12 months in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior CRM Manager role. Highlight your experience in CRM strategies, team management, and any relevant achievements that align with Ralph Lauren's values and goals.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this position. Share your passion for customer engagement and how your skills can elevate Ralph Lauren's brand across various channels.
Showcase Your Data Skills: Since this role is all about data-driven decision making, don’t forget to showcase your analytical skills. Mention specific tools or methodologies you've used to drive successful CRM campaigns.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at Ralph Lauren Corporation
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge, especially in relation to email, SMS, and direct mail channels. Be ready to discuss specific strategies you've implemented in the past and how they drove customer engagement and retention.
✨Showcase Your Leadership Skills
As a Senior CRM Manager, you'll be leading a team. Prepare examples of how you've successfully managed and developed high-performing teams before. Highlight your coaching style and how you motivate others to achieve their best.
✨Be Data-Driven
Ralph Lauren values data-driven decision-making. Come prepared with examples of how you've used analytics to inform your CRM strategies. Discuss any tools or methodologies you've employed to track performance and optimise campaigns.
✨Understand the Brand
Familiarise yourself with Ralph Lauren's brand values and product categories. Be ready to discuss how you can elevate the brand through innovative CRM strategies that resonate with their target audience across various markets.
