At a Glance
- Tasks: Lead global insights for Womenswear & Handbags, driving impactful research and strategic support.
- Company: Join Ralph Lauren, a leader in premium lifestyle products with a rich heritage.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic role in a collaborative environment with a focus on consumer-centric transformation.
- Why this job: Make a real impact in fashion by shaping consumer insights and strategies.
- Qualifications: Experience in insights, strong analytical skills, and a passion for luxury fashion.
The predicted salary is between 63000 - 77000 £ per year.
Company Description
Ralph Lauren Corporation (NYSE: RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality.
For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.
The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all.
We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
Global Insights Director role based in London to manage all research and insights on Womenswear & Handbags, supporting the global brand, marketing, merchandising and sales teams.
Essential Duties & Responsibilities
- Manage the smooth running and effective insights delivery of all research pertaining to Womenswear or Handbags, including:
- Working in close partnership with the global & regional brand and marketing teams to understand their business needs & gaps to ensure all research answers key business questions
- Building strong relationships with, and managing agencies effectively to achieve strong results that meet our need to marry 'magic & logic' or 'data with style'
- Ensuring key learnings & implications are discussed with all relevant teams, particularly supervising and supporting the regional teams with the understanding and sharing of insights to all key stakeholders in their markets
- Deliver strategic business support to the global Womenswear & Handbag Brand and Marketing teams & support regional teams
- Deliver yearly 360 analysis combining insights from U&A, brand health, social listening, identifying new category, brand or market opportunities to feed into category, brand and marketing strategies
- Support all global WW & Handbags Board meetings & Long-Range Planning analysis
- Provide regular updates to the business on any relevant macro-consumer shifts, fashion trends & competitor developments impacting Womenswear & handbags categories
- Support the global marketing team to ensure insights inform advertising development, from concept to post-campaign assessment
- Contribute to the consumer centricity shift by driving adoption of Consumer insights within brands, regions and markets ways of working.
Experience, Skills & Knowledge
- A proven track record and experience in an insight function, including client-side experience, ideally in a retail or luxury business
- Excellent ad hoc research skills (both quantitative and qualitative) with expertise across consumer and shopper methodologies; proven ability to drive briefs, effectively manage agencies, build out analysis from scratch from data tables and pull together strong & impactful stories.
- Luxury or fashion sensibility.
- Passionate about understanding our consumers, having the sensitivity/ flair to gather regional nuances and implications for our business
- Exceptional analytical skills and commercial awareness, with a passion for turning complex and multiple sets of data into clear, business-led recommendations
- Proven leadership experience, with evidence of driving business change/ growth and an entrepreneurial mindset to drive the business's consumer centricity transformation.
- Demonstrable ability to influence senior management and network, showing ability to interact with those of a variety of different backgrounds and levels of seniority, as well as different cultures and perspectives.
- Curious, proactive, innovative and forward-thinking in their approach.
Ralph Lauren Global Consumer & Market Insights Lead in London employer: Ralph Lauren Corporation
Ralph Lauren Corporation is an exceptional employer, offering a dynamic work culture that fosters creativity and innovation in the luxury retail sector. Employees benefit from comprehensive growth opportunities, collaborative projects, and the chance to shape iconic brand environments in vibrant flagship locations. With a commitment to excellence and a supportive team atmosphere, working here means being part of a legacy that values design and craftsmanship.
StudySmarter Expert Advice🤫
We think this is how you could land Ralph Lauren Global Consumer & Market Insights Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ralph Lauren Corporation and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ralph Lauren Corporation are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ralph Lauren Corporation on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ralph Lauren Corporation. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Ralph Lauren Global Consumer & Market Insights Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ralph Lauren Corporation. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ralph Lauren Corporation:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ralph Lauren Corporation’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ralph Lauren Corporation
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ralph Lauren Corporation will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ralph Lauren Corporation, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
