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For Companies At a Glance
- Tasks: Act as a bridge between marketing and IT, enhancing data-driven marketing practices.
- Company: Join Ralph Lauren, a global leader in premium lifestyle products with a rich heritage.
- Benefits: Enjoy a collaborative culture, opportunities for growth, and a focus on inclusion.
- Why this job: Be part of a dynamic team driving innovative marketing technology solutions.
- Qualifications: Ideal candidates have a background in business, IT, or marketing, with data analytics experience.
- Other info: This role is based in London and requires a passion for data and technology.
The predicted salary is between 28800 - 48000 £ per year.
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren\’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company\’s brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world\’s most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
Based in London, this role is highly visible and functions as a liaison between key stakeholders across Customer Intelligence (CIX), Marketing, IT, and Global Analytics. It requires creativity and collaboration to facilitate the delivery and adoption of marketing technology enhancements and new capabilities that unlock insights and help the teams to achieve their strategic business goals. It also involves evangelizing effective and consistent use of marketing technology platforms and promoting better understanding of data-driven marketing practices among the Marketing teams.
A key focus of this role will be supporting the implementation of a new Customer Data Platform (CDP) solution. The analyst will play a crucial role collaborating with business and IT partners to ensure a successful implementation that optimizes the platform\’s capabilities and maximizes value for the organization.
Develop strong partnerships with key business partners : Function as a liaison among CIX and Marketing teams to assist in documenting business use cases, identifying gaps in customer data management, and enhancement opportunities within the new CDP. Work with the business teams to identify projects and enhancements that align with Ralph Lauren\’s strategic objectives.
CDP Implementation : Work closely with business and IT teams to ensure the smooth integration of the CDP with existing technology solutions and data sources. Assist in mapping data flows, defining data models, and establishing processes for data ingestion.
Encourage Data Confidence : Partner with CIX stakeholders and IT partners to ensure thorough and timely response to CDP-related questions, concerns and suggestions. Ensure data quality and consistency across various analytics and technology platforms and tools used within Ralph Lauren\’s DTC business.
Become a CDP and analytics evangelist : Be curious and knowledgeable about the CDP and related marketing technologies, and how to leverage them effectively. Promote the capabilities of the new CDP to business stakeholders and educate them in utilizing these capabilities to achieve business goals. Stay informed about industry trends and best practices in CDP and marketing technologies to continually improve Ralph Lauren\’s data-driven decision-making capabilities.
Experience, Skills & Knowledge
Education and Experience
- A emphasis in business, information technology, marketing, or related field is preferred
- Work experience in data analytics, marketing technology, digital marketing, or related field strongly preferred
- Experience working in cross-functional teams and collaborating with business stakeholders in support of large-scale projects or initiatives
- Retail/Marketing Industry knowledge or familiarity with omnichannel retail analytics is a plus
- Knowledge of data privacy regulations (e.g., GDPR, CCPA) is a plus
Technical Knowledge/Skills
- Knowledge working with Customer Data Platforms (CDP) such as Zeta, Redpoint, or Salesforce is preferred
- Familiarity with tools like Dataiku or Alteryx for data preparation and analysis
- Knowledgeusing tools like Tableau, Power BI, or Excel for data analysis and visualization
- Working with JIRA, Smartsheet or other issue and project tracking software is a plus
Interpersonal Skills and Characteristics
- Comfortable working in a global, fast-paced, dynamic environment; able to manage and prioritize multiple projects
- Ability to balance attention to detail with big-picture thinking to support Ralph Lauren’s strategic objectives
- Ability to interface with, and gain the respect of, stakeholders at all levels and roles within the company
- Ability to communicate complex business and technical challenges in a simplified manner
- Strong analytical, problem-solving, and critical thinking skills; able to gather, manipulate, and interpret data at a low level of detail and synthesize into actionable business insights
Applicants must have the right to work in the country location of the role #J-18808-Ljbffr
IT Business Analyst employer: Ralph Lauren Corporation
Contact Detail:
Ralph Lauren Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land IT Business Analyst
✨Tip Number 1
Familiarise yourself with Customer Data Platforms (CDPs) like Zeta, Redpoint, or Salesforce. Understanding how these platforms work will not only help you in the interview but also demonstrate your proactive approach to learning about the tools you'll be using.
✨Tip Number 2
Network with professionals in the retail and marketing analytics space. Attend industry events or webinars to connect with people who work at Ralph Lauren or similar companies. This can provide you with insider knowledge and potentially a referral.
✨Tip Number 3
Stay updated on the latest trends in data privacy regulations like GDPR and CCPA. Being knowledgeable about these regulations will show that you understand the importance of data management in today's marketing landscape.
✨Tip Number 4
Prepare to discuss your experience with cross-functional teams. Be ready to share specific examples of how you've collaborated with different stakeholders to achieve project goals, as this role heavily relies on effective communication and teamwork.
We think you need these skills to ace IT Business Analyst
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the IT Business Analyst position at Ralph Lauren. Understand the key responsibilities and required skills, especially those related to Customer Data Platforms and data analytics.
Tailor Your CV: Customise your CV to highlight relevant experience in data analytics, marketing technology, and cross-functional collaboration. Emphasise any specific projects or roles that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Mention how your background in business, IT, or marketing makes you a suitable candidate, and express your enthusiasm for contributing to Ralph Lauren's strategic objectives.
Highlight Technical Skills: Make sure to include any technical skills relevant to the position, such as experience with Customer Data Platforms, data analysis tools like Tableau or Power BI, and familiarity with data privacy regulations. This will demonstrate your capability to handle the technical aspects of the role.
How to prepare for a job interview at Ralph Lauren Corporation
✨Understand the Role and Company
Before your interview, make sure you thoroughly understand Ralph Lauren's business model and the specific responsibilities of the IT Business Analyst role. Familiarise yourself with their marketing technology and Customer Data Platforms (CDP) to demonstrate your knowledge and enthusiasm.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with data analytics and how you've used it to drive business decisions. Be ready to provide examples of how you've collaborated with cross-functional teams to implement technology solutions that align with strategic objectives.
✨Emphasise Communication Abilities
As a liaison between various teams, strong communication skills are essential. Practice explaining complex technical concepts in simple terms, and be prepared to discuss how you've successfully communicated with stakeholders at different levels in previous roles.
✨Stay Current with Industry Trends
Demonstrate your commitment to continuous learning by discussing recent trends in marketing technology and data privacy regulations. Showing that you're informed about industry best practices will highlight your proactive approach and dedication to the role.
