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For Companies At a Glance
- Tasks: Lead research and insights for Womenswear & Handbags, supporting global teams.
- Company: Join Ralph Lauren, a premium lifestyle brand with over 50 years of iconic history.
- Benefits: Enjoy a diverse and inclusive culture, plus opportunities for talent development.
- Why this job: Be at the forefront of fashion insights, influencing global strategies and trends.
- Qualifications: Experience in insights, preferably in retail or luxury, with strong analytical skills.
- Other info: Work in London and collaborate with global teams to drive impactful consumer insights.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
Ref #: W163976
Department: Data Analytics
City: London
State/Province: London
Location: United Kingdom
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing, and distribution of premium lifestyle products across five categories: apparel, accessories, home, fragrances, and hospitality. With over 50 years of history, Ralph Lauren is renowned for its distinctive brand image and international presence. Our brands include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, and Chaps, among others.
At Ralph Lauren, we foster an inclusive culture that unites and inspires our community. We amplify diverse voices and perspectives to create a sense of belonging, ensuring fairness and inclusion through talent development, education, communication, employee groups, and celebrations.
Position Overview
The Global Insights Director based in London will oversee research and insights related to Womenswear & Handbags, supporting global brand, marketing, merchandising, and sales teams.
- Manage the delivery of research pertaining to Womenswear and Handbags, ensuring alignment with business needs.
- Collaborate with global and regional brand and marketing teams to identify research gaps and opportunities.
- Build and maintain strong relationships with agencies to produce impactful insights that blend data and style.
- Share key insights and implications across teams, supporting regional understanding and sharing of insights.
- Provide strategic business support to the global Womenswear & Handbags teams and regional counterparts.
- Conduct annual 360 analyses incorporating U&A, brand health, social listening, and market opportunities to inform strategies.
- Support global board meetings and long-range planning with insights and analysis.
- Monitor macro consumer shifts, fashion trends, and competitive developments relevant to Womenswear and Handbags.
- Assist the marketing team in integrating insights into advertising development, from concept to post-campaign review.
- Promote consumer-centric practices by embedding insights into brand and regional workflows.
Experience, Skills & Knowledge
Proven experience in insights, preferably within retail or luxury sectors, with client-side expertise.
Strong skills in quantitative and qualitative research, with a track record of managing agency relationships and developing compelling narratives from data.
Luxury or fashion sensibility and a passion for understanding consumer nuances.
Exceptional analytical and commercial skills, capable of translating complex data into actionable recommendations.
Leadership experience with a history of driving business growth and change, with an entrepreneurial mindset.
Ability to influence senior stakeholders across diverse cultural backgrounds.
Curious, proactive, innovative, and forward-thinking approach.
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Global Consumer and Market Insights Lead, Womenswear & Handbags employer: Ralph Lauren Corporation
Contact Detail:
Ralph Lauren Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Consumer and Market Insights Lead, Womenswear & Handbags
✨Tip Number 1
Familiarise yourself with Ralph Lauren's brand ethos and product lines, especially in Womenswear and Handbags. Understanding their unique style and market positioning will help you articulate how your insights can align with their vision.
✨Tip Number 2
Network with professionals in the luxury retail sector, particularly those who have experience in consumer insights. Engaging with industry experts can provide valuable insights into the role and may even lead to referrals.
✨Tip Number 3
Stay updated on current fashion trends and consumer behaviour shifts, especially in the womenswear and handbag markets. Being able to discuss recent developments will demonstrate your passion and knowledge during interviews.
✨Tip Number 4
Prepare to showcase your analytical skills by bringing examples of how you've turned data into actionable insights in previous roles. Highlighting your ability to influence stakeholders with data-driven narratives will set you apart.
We think you need these skills to ace Global Consumer and Market Insights Lead, Womenswear & Handbags
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in insights, particularly within the retail or luxury sectors. Emphasise any leadership roles and your ability to influence stakeholders, as these are key for the Global Consumer and Market Insights Lead position.
Craft a Compelling Cover Letter: In your cover letter, express your passion for womenswear and handbags. Discuss how your analytical skills and experience with both quantitative and qualitative research can contribute to Ralph Lauren's goals. Be sure to mention your understanding of consumer nuances and market trends.
Showcase Your Research Skills: Provide examples of past projects where you managed agency relationships and developed insights from data. Highlight any specific methodologies you used and the impact your insights had on business decisions, especially in the fashion or luxury sectors.
Prepare for Potential Interviews: Anticipate questions about your experience with consumer insights and how you would approach the role. Be ready to discuss how you would integrate insights into advertising development and support global teams. Show your curiosity and innovative mindset during the conversation.
How to prepare for a job interview at Ralph Lauren Corporation
✨Research Ralph Lauren's Brand Identity
Before the interview, dive deep into Ralph Lauren's brand history and values. Understand their unique positioning in the luxury market, especially in womenswear and handbags. This knowledge will help you align your insights with their brand ethos during the discussion.
✨Prepare Insightful Questions
Craft thoughtful questions that demonstrate your understanding of the role and the industry. Ask about their current challenges in consumer insights or how they integrate data into their marketing strategies. This shows your proactive approach and genuine interest in contributing to their success.
✨Showcase Your Analytical Skills
Be ready to discuss specific examples where you've successfully translated complex data into actionable insights. Highlight your experience in both quantitative and qualitative research, and how these have driven business growth in previous roles, particularly in retail or luxury sectors.
✨Demonstrate Cultural Sensitivity
Given the global nature of the role, emphasise your ability to work with diverse teams and stakeholders. Share experiences where you've navigated cultural differences effectively, showcasing your adaptability and understanding of global consumer trends.
