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- Tasks: Lead research and insights for Womenswear & Handbags, collaborating with global teams.
- Company: Join Ralph Lauren, a renowned leader in premium lifestyle products with a rich history.
- Benefits: Enjoy a culture of inclusion, diverse perspectives, and opportunities for growth.
- Why this job: Be at the forefront of fashion insights, influencing global strategies and trends.
- Qualifications: Proven experience in insights, strong analytical skills, and a passion for luxury fashion.
- Other info: Work in vibrant London, driving consumer-centric approaches in a dynamic environment.
The predicted salary is between 43200 - 72000 £ per year.
Global CMI Director – Womenswear & Handbags
Ref #: W163976
Department: Data Analytics
City: London
State/Province: London
Location: United Kingdom
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing, and distribution of premium lifestyle products across five categories: apparel, accessories, home, fragrances, and hospitality. With over 50 years of history, Ralph Lauren\’s reputation and distinctive image have been developed across an expanding range of products, brands, and international markets. Our brands include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, and Chaps, among others, making us one of the world\’s most recognized families of consumer brands.
At Ralph Lauren, we foster a culture of inclusion and belonging by amplifying diverse voices and perspectives. We promote talent, education, communication, employee groups, and celebration to ensure fairness and inclusion for all.
Position Overview
The Global Insights Director based in London will oversee research and insights for Womenswear & Handbags, supporting the global brand, marketing, merchandising, and sales teams.
- Manage the delivery of all research related to Womenswear and Handbags, collaborating closely with global and regional brand and marketing teams to understand their needs and gaps, ensuring research addresses key business questions.
- Build strong relationships with agencies and manage their work effectively to produce results that combine data with style and creativity.
- Discuss key learnings and implications with relevant teams, supporting regional teams in understanding and sharing insights across markets.
- Provide strategic business support to the global Womenswear & Handbags brand and marketing teams, as well as regional teams.
- Conduct annual 360 analyses, integrating insights from U&As, brand health metrics, social listening, and identifying new opportunities to inform strategies.
- Support global board meetings and long-range planning with insights and analysis.
- Keep the business updated on macro consumer shifts, fashion trends, and competitor developments impacting Womenswear & Handbags.
- Assist the marketing team in ensuring insights influence advertising concepts and post-campaign evaluations.
- Drive consumer insights adoption within brands, regions, and markets to promote a consumer-centric approach.
Experience, Skills & Knowledge
Proven experience in an insight function, preferably within retail or luxury sectors, including client-side roles.
Strong skills in ad hoc research (quantitative and qualitative), consumer and shopper methodologies, with the ability to manage briefs, agencies, and analyze data effectively to tell impactful stories.
Luxury or fashion sensibility and a passion for understanding consumers, including regional nuances.
Exceptional analytical skills, commercial awareness, and the ability to translate complex data into clear business recommendations.
Leadership experience demonstrating the ability to drive business growth and change, with an entrepreneurial mindset.
Ability to influence senior management and collaborate across diverse cultures and backgrounds.
Curious, proactive, innovative, and forward-thinking in approach.
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Global CMI Director - Womenswear & Handbags employer: Ralph Lauren Corporation
Contact Detail:
Ralph Lauren Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global CMI Director - Womenswear & Handbags
✨Tip Number 1
Network with professionals in the fashion and luxury sectors. Attend industry events, webinars, or workshops where you can meet people who work at Ralph Lauren or similar companies. Building these connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 2
Stay updated on the latest trends in womenswear and handbags. Follow relevant fashion blogs, magazines, and social media influencers to understand what’s currently popular. This knowledge will help you speak confidently about the market during interviews.
✨Tip Number 3
Prepare to discuss your experience with data analytics and consumer insights in detail. Be ready to share specific examples of how you've used data to drive business decisions or influence marketing strategies in previous roles.
✨Tip Number 4
Familiarise yourself with Ralph Lauren's brand values and recent campaigns. Understanding their approach to inclusivity and consumer engagement will allow you to align your responses with their corporate culture during interviews.
We think you need these skills to ace Global CMI Director - Womenswear & Handbags
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Global CMI Director position. Understand the key responsibilities and required skills, especially those related to insights in the retail or luxury sectors.
Tailor Your CV: Customise your CV to highlight relevant experience in insight functions, particularly in retail or luxury. Emphasise your analytical skills and any leadership roles you've held that demonstrate your ability to drive business growth.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for fashion and understanding of consumer behaviour. Mention specific experiences that align with the role's requirements, such as managing research projects or collaborating with marketing teams.
Showcase Your Analytical Skills: In your application, provide examples of how you've used data to inform business decisions. Highlight any experience with quantitative and qualitative research methodologies, and how you've translated complex data into actionable insights.
How to prepare for a job interview at Ralph Lauren Corporation
✨Showcase Your Insight Experience
Make sure to highlight your previous experience in insight functions, especially within retail or luxury sectors. Be prepared to discuss specific projects where you successfully managed research and how it influenced business decisions.
✨Demonstrate Analytical Skills
Prepare to showcase your analytical skills by discussing how you've translated complex data into actionable insights. Use examples that illustrate your ability to tell impactful stories with data, particularly in relation to consumer behaviour and market trends.
✨Understand the Brand's Aesthetic
Familiarise yourself with Ralph Lauren's brand identity and aesthetic, especially in Womenswear and Handbags. Be ready to discuss how your personal style aligns with the brand and how you can contribute to its vision.
✨Prepare for Cultural Sensitivity
Given the global nature of the role, be prepared to discuss your experience working across diverse cultures. Highlight any instances where you've successfully collaborated with international teams or adapted strategies to fit regional nuances.