Client Experience & Development, Senior Associate

Client Experience & Development, Senior Associate

Ref #: W160201

Department: Marketing

City: London

State/Province: London

Location: United Kingdom

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren\’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company\’s brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world\’s most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

The role centers on implementing elite engagement and development strategies across Europe. This individual will be instrumental in creating and executing tailored experiences, gifting programs, tailored client moments, brand activations, and acquisition initiatives aimed at enhancing client retention, reactivation, and acquisition. The primary goal is to drive growth within the elite segment through the elite development program.

This person will also work closely with the SA within the Outreach & Performance team to ensure cohesive, 360 approach success.

1. Work in partnership with the Clienteling Manager to build out the Elite development strategy to accelerate trade ups, acquire new HNW clients and retain existing, whilst having Performance front of mind.
2. Partner with key stakeholders to execute the Client Experience strategy to deliver seamless client experiences.
3. Support Clienteling Manager to design and deliver our “Money Can’t Buy” experience program to retain and nurture our top tier VICs, including Ralph Lauren Lifestyle moments, Runway Shows, Collection Previews, etc.
4. In partnership with the Clienteling Manager and Regional Retail leaders, project manage all Client Engagement roadmaps, requirements, and key objectives.
5. Plan and execute in-store and out of store local experiences with the goal to retain top clients and increase loyalty with the Brand.
6. Partner with key stakeholders to design an enticing development strategy to drive HNW acquisition.
7. Support regional clienteling managers to execute adhoc bespoke Elite ‘surprise and delight’ moments.
8. Support the Clienteling Manager in building and communicating the events and activations calendar for the region.
9. Manage the team to ensure timely execution.

Experience, Skills & Knowledge

• Strong Clienteling experience preferably in a Client Engagement managerial role.
• Analytical approach to data and confident challenging and delivering KPI’s.
• Well organized with a structured approach.
• A creative thinker who is proactive in bringing new ideas to the table.
• Detail-oriented with the ability to work well under pressure in a fast-paced environment meeting tight deadlines.
• Excellent communication skills, both verbal and written.
• Computer literate with excellent Excel and PowerPoint knowledge.

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