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For Companies At a Glance
- Tasks: Create stunning visual displays and seasonal floorplans to enhance the shopping experience.
- Company: Join Ralph Lauren, a global leader in premium lifestyle products with a rich heritage.
- Benefits: Enjoy flexible hours, creative freedom, and opportunities for training and development.
- Why this job: Be part of a vibrant team that values inclusion and creativity while shaping brand aesthetics.
- Qualifications: Bring your creativity, strong communication skills, and a passion for visual merchandising.
- Other info: Willingness to travel around central London is essential.
The predicted salary is between 36000 - 60000 £ per year.
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.
The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all.
We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
As an RL Visual Merchandiser, our Brand Image Coordinators ensure the implementation of our seasonal guidelines and execution of rigs and interior/window displays in our own operated Retail stores in the London region as well as other Flagships across London with the goal to enhance brand aesthetic and to create a memorable customer shopping experience. Flexible and changeable hours - can require early start being in store at 7am to finish circa 4pm.
Responsibilities
- Create and develop seasonal floorplans
- Manage and implement seasonal change-over (visual strategies)
- Ensure all product presentation guidelines are implemented and maintained
- Manage the presentation of POS material
- Planning and implementation of new corner openings
- Drive sales through invigorating in-store visual merchandising presentations
Training
- Liaise with Communication Team and In-Store Management regarding all product seasonal presentation initiatives
- Organise, prepare and conduct seasonal training seminars for in-store staff
- Cascade seasonal and quarterly product flow directives as well as changes to teams
- Constantly train all Ralph Lauren sales staff and management on new directives
- Developing in-store training material
- Ensure that the staff is utilising Retail Web and Corporate directives when applicable
Reporting & Communication
- Regular analysis and report on sales volume compared to stock levels
- Feedback call outs and store needs to Regional corporate management
- Communicate Visual and sales Results by creating weekly visit reports
Experience, Skills & Knowledge
- Creativity and very elevated visual merchandising skills
- Strong communication skills, both verbal and written
- Strong organisation and multi-tasking skills
- Willingness to travel around central London
Brand Image Specialist, London employer: Ralph Lauren Corporation
Contact Detail:
Ralph Lauren Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Image Specialist, London
✨Tip Number 1
Familiarise yourself with Ralph Lauren's brand aesthetic and values. Understanding their unique style and how they present their products will help you align your ideas with their vision during interviews.
✨Tip Number 2
Network with current or former employees of Ralph Lauren. Engaging with them can provide you with insider knowledge about the company culture and expectations, which can be invaluable during your application process.
✨Tip Number 3
Prepare a portfolio showcasing your previous visual merchandising work. Highlight projects that demonstrate your creativity and ability to enhance brand image, as this will set you apart from other candidates.
✨Tip Number 4
Stay updated on current trends in visual merchandising and retail. Being able to discuss recent developments and how they could apply to Ralph Lauren's strategy will show your passion and commitment to the role.
We think you need these skills to ace Brand Image Specialist, London
Some tips for your application 🫡
Understand the Brand: Familiarise yourself with Ralph Lauren's brand identity and values. Highlight your understanding of their aesthetic and how you can contribute to enhancing their brand image in your application.
Tailor Your CV: Make sure your CV reflects relevant experience in visual merchandising and any previous roles that demonstrate your creativity and organisational skills. Use specific examples that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the brand and your vision for visual merchandising. Discuss how your skills and experiences make you a perfect fit for the role, and mention any specific projects or achievements that relate to the position.
Proofread Your Application: Before submitting, carefully proofread your application materials. Check for spelling and grammatical errors, and ensure that your documents are well-formatted and professional. A polished application reflects your attention to detail.
How to prepare for a job interview at Ralph Lauren Corporation
✨Showcase Your Creativity
As a Brand Image Specialist, creativity is key. Prepare to discuss your previous visual merchandising projects and how you approached them. Bring a portfolio if possible, showcasing your best work to demonstrate your elevated visual skills.
✨Understand the Brand
Familiarise yourself with Ralph Lauren's brand identity and values. Be ready to explain how you can enhance their aesthetic and create memorable shopping experiences that align with their vision. This shows your commitment and understanding of the brand.
✨Prepare for Scenario Questions
Expect questions about how you would handle specific situations, such as implementing seasonal changes or training staff. Think through examples from your past experience where you successfully managed similar challenges.
✨Demonstrate Strong Communication Skills
Since the role involves liaising with various teams, highlight your communication skills during the interview. Share examples of how you've effectively communicated visual strategies or trained staff in previous roles.
