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For Companies At a Glance
- Tasks: Act as a bridge between marketing and IT, enhancing data-driven strategies.
- Company: Join Ralph Lauren, a global leader in premium lifestyle products with a rich heritage.
- Benefits: Enjoy a collaborative culture, opportunities for growth, and a focus on inclusion.
- Why this job: Be part of a dynamic team driving innovative marketing technology solutions.
- Qualifications: Ideal candidates have a background in business, IT, or marketing, with data analytics experience.
- Other info: Work in a fast-paced environment, engaging with stakeholders at all levels.
The predicted salary is between 36000 - 60000 £ per year.
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
Based in London, this role is highly visible and functions as a liaison between key stakeholders across Customer Intelligence (CIX), Marketing, IT, and Global Analytics. It requires creativity and collaboration to facilitate the delivery and adoption of marketing technology enhancements and new capabilities that unlock insights and help the teams to achieve their strategic business goals. It also involves evangelizing effective and consistent use of marketing technology platforms and promoting better understanding of data-driven marketing practices among the Marketing teams.
A key focus of this role will be supporting the implementation of a new Customer Data Platform (CDP) solution. The analyst will play a crucial role collaborating with business and IT partners to ensure a successful implementation that optimizes the platform's capabilities and maximizes value for the organization.
Essential Duties & Responsibilities
- Develop strong partnerships with key business partners: Function as a liaison among CIX and Marketing teams to assist in documenting business use cases, identifying gaps in customer data management, and enhancement opportunities within the new CDP. Work with the business teams to identify projects and enhancements that align with Ralph Lauren's strategic objectives.
- CDP Implementation: Work closely with business and IT teams to ensure the smooth integration of the CDP with existing technology solutions and data sources. Assist in mapping data flows, defining data models, and establishing processes for data ingestion.
- Encourage Data Confidence: Partner with CIX stakeholders and IT partners to ensure thorough and timely response to CDP-related questions, concerns and suggestions. Ensure data quality and consistency across various analytics and technology platforms and tools used within Ralph Lauren's DTC business.
- Become a CDP and analytics evangelist: Be curious and knowledgeable about the CDP and related marketing technologies, and how to leverage them effectively. Promote the capabilities of the new CDP to business stakeholders and educate them in utilizing these capabilities to achieve business goals. Stay informed about industry trends and best practices in CDP and marketing technologies to continually improve Ralph Lauren's data-driven decision-making capabilities.
Experience, Skills & Knowledge
- Education and Experience: A emphasis in business, information technology, marketing, or related field is preferred. Work experience in data analytics, marketing technology, digital marketing, or related field strongly preferred. Experience working in cross-functional teams and collaborating with business stakeholders in support of large-scale projects or initiatives. Retail/Marketing Industry knowledge or familiarity with omnichannel retail analytics is a plus. Knowledge of data privacy regulations (e.g., GDPR, CCPA) is a plus.
- Technical Knowledge/Skills: Knowledge working with Customer Data Platforms (CDP) such as Zeta, Redpoint, or Salesforce is preferred. Familiarity with tools like Dataiku or Alteryx for data preparation and analysis. Knowledge using tools like Tableau, Power BI, or Excel for data analysis and visualization. Working with JIRA, Smartsheet or other issue and project tracking software is a plus.
- Interpersonal Skills and Characteristics: Comfortable working in a global, fast-paced, dynamic environment; able to manage and prioritize multiple projects. Ability to balance attention to detail with big-picture thinking to support Ralph Lauren's strategic objectives. Ability to interface with, and gain the respect of, stakeholders at all levels and roles within the company. Ability to communicate complex business and technical challenges in a simplified manner. Strong analytical, problem-solving, and critical thinking skills; able to gather, manipulate, and interpret data at a low level of detail and synthesize into actionable business insights.
IT Business Analyst employer: Ralph Lauren (Corporate, Stores)
Contact Detail:
Ralph Lauren (Corporate, Stores) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land IT Business Analyst
✨Tip Number 1
Familiarise yourself with Customer Data Platforms (CDPs) like Salesforce or Zeta. Understanding how these platforms work will not only help you in the interview but also demonstrate your proactive approach to learning about the tools you'll be using.
✨Tip Number 2
Network with current or former employees of Ralph Lauren, especially those in IT or marketing roles. They can provide valuable insights into the company culture and expectations for the IT Business Analyst position.
✨Tip Number 3
Stay updated on the latest trends in data analytics and marketing technology. Being knowledgeable about industry developments will show your passion for the field and your commitment to contributing to Ralph Lauren's strategic goals.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully collaborated with cross-functional teams in the past. Highlighting your teamwork skills will be crucial, as this role requires strong partnerships across various departments.
We think you need these skills to ace IT Business Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in data analytics, marketing technology, and cross-functional collaboration. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for Ralph Lauren and the IT Business Analyst position. Discuss how your skills align with their needs, particularly in implementing Customer Data Platforms and enhancing data-driven decision-making.
Showcase Relevant Projects: If you have worked on projects involving Customer Data Platforms or similar technologies, be sure to include these in your application. Describe your role, the challenges faced, and the outcomes achieved to illustrate your capabilities.
Highlight Interpersonal Skills: Given the collaborative nature of the role, emphasise your interpersonal skills in your application. Provide examples of how you've successfully worked with diverse teams and stakeholders to achieve project goals.
How to prepare for a job interview at Ralph Lauren (Corporate, Stores)
✨Understand the Role and Company
Before your interview, make sure you thoroughly understand Ralph Lauren's business model and how the IT Business Analyst role fits into their strategy. Familiarise yourself with their Customer Data Platform (CDP) and how it impacts marketing technology.
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples of how you've used data analytics in previous roles. Highlight your experience with tools like Tableau or Power BI, and be ready to explain how you can leverage these skills to support Ralph Lauren's strategic objectives.
✨Demonstrate Collaboration Experience
Since this role involves working closely with cross-functional teams, share examples of past projects where you successfully collaborated with different stakeholders. Emphasise your ability to communicate complex ideas clearly and build strong partnerships.
✨Stay Informed About Industry Trends
Show your enthusiasm for the role by discussing current trends in marketing technology and data privacy regulations. Being knowledgeable about industry best practices will demonstrate your commitment to continuous learning and improvement.
