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- Tasks: Lead the development of Viber's Business Messaging product and drive its strategic planning.
- Company: Join Rakuten Viber, a super-app connecting people through innovative communication solutions.
- Benefits: Enjoy a full-time role with competitive salary and opportunities for growth in a dynamic environment.
- Why this job: Make a real impact in a fast-paced tech company while shaping the future of business messaging.
- Qualifications: 5+ years in product management with expertise in messaging and B2B services required.
- Other info: Experience in Agile methodologies is a plus; remote work options may be available.
The predicted salary is between 52000 - 78000 £ per year.
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At Viber, we connect people–no matter who they are or where they are from. We dedicate ourselves to providing added value to communication — from private and group chats to audio and video calls to the ability to follow and contact brands, businesses, and celebrities. Viber is a super-app and an all-in-one platform for everything communications-based, with many different business and financial services, including payment solutions for users to make transfers, purchases, and much more!
We’re looking for a talented product manager to drive the development of one of our key revenue driving products: Business Messages. This is a highly influential role that significantly impacts the success and roadmap of the product.
As a Product Manager for Business Messages, your primary mission is to lead the strategic planning and execution of our product portfolio to connecting people and businesses in 1:1 chats. The role and team focuses on developing tools tailored to drive revenue and adoption across key markets via direct and third-party integrations.This position requires a seasoned professional with a strong background in product management, a deep understanding of messaging, and the value it brings from a commercial perspective and user perspective.
Responsibilities:
- Be a subject matter expert in the world of business messaging
- Drive Viber Business Messaging vision by understanding the competitive landscape including WhatsApp, Apple Messages for Business, RCS RBM, and SMS in order to position Viber as a leader in key markets.
- Define and execute a multi-quarter roadmap aligned to growth, reliability, and monetization OKRs for Business Messages together with the Product Lead.
- Work with external CPaaS/aggregators and enterprise companies on integrations, co-launches, and enablement. Partner with Sales, Support, and Customer Success to scale adoption.
- Oversee the entire lifecycle of the product, from ideation and concept development to launch and ongoing optimization.
- Conduct market and user research to identify trends and opportunities from partners and businesses using Business Messages.
- Gather and analyze feedback and requests from partners and businesses, to better inform product decisions and our long-term roadmap.
- Set and monitor key performance indicators (KPIs) related to business message solutions within Viber to assess product performance to inform and improve the product.
Requirements:
- 5+ years of product management, consulting, co-founder, or technical experience including strong background in APIs and B2B services.
- Experience in Messaging/CPaaS or adjacent OTT channels including domain expertise in: deliverability, onboarding, template/policy workflows, consent and opt-in rules.
- Strong understanding of market trends, competition, and the unique challenges and opportunities for Viber.
- Demonstrated success in developing and executing product strategies that drive business growth, specifically within the context of messaging applications
- The ability to drive cross-functional leadership with Engineering, Design, Data, Sales, Support, Policy/Legal.
- Experience in data analysis and utilizing key performance indicators (KPIs) for monitoring product performance and user engagement
- Bachelor’s degree in business, marketing, engineering, or a related field. A master’s degree or Ph.D. in a technology or business-related field is a plus.
- Experience in Agile methodologies is a plus.
Seniority level
-
Seniority level
Not Applicable
Employment type
-
Employment type
Full-time
Job function
-
Job function
Product Management and Marketing
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Industries
Software Development
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Product Manager - Business Messaging employer: Rakuten Viber
Contact Detail:
Rakuten Viber Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Manager - Business Messaging
✨Tip Number 1
Familiarise yourself with the competitive landscape of business messaging. Understanding how Viber compares to platforms like WhatsApp and Apple Messages will help you articulate your vision for the product and demonstrate your market knowledge during discussions.
✨Tip Number 2
Network with professionals in the messaging and CPaaS sectors. Engaging with industry experts can provide insights into current trends and challenges, which will be invaluable when discussing your strategies and ideas for Viber's Business Messaging.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven product growth in previous roles. Highlighting your experience with KPIs and successful product strategies will showcase your ability to contribute to Viber's objectives effectively.
✨Tip Number 4
Stay updated on the latest developments in messaging technology and user engagement strategies. Being knowledgeable about emerging tools and methodologies will position you as a forward-thinking candidate who can lead Viber's Business Messaging into the future.
We think you need these skills to ace Product Manager - Business Messaging
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Product Manager - Business Messaging role. Tailor your application to highlight relevant experiences that align with Viber's needs.
Highlight Relevant Experience: In your CV and cover letter, emphasise your 5+ years of product management experience, especially in messaging or B2B services. Use specific examples to demonstrate your success in developing product strategies that drive growth.
Showcase Your Skills: Make sure to showcase your skills in data analysis, cross-functional leadership, and understanding of market trends. Mention any experience with Agile methodologies, as this is a plus for the role.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also expresses your passion for Viber's mission. Discuss how you can contribute to their vision of connecting people and businesses through innovative messaging solutions.
How to prepare for a job interview at Rakuten Viber
✨Know Your Product Inside Out
As a Product Manager for Business Messaging, it's crucial to have a deep understanding of Viber's offerings and how they compare to competitors like WhatsApp and Apple Messages. Be prepared to discuss specific features, market trends, and how you would position Viber as a leader in the messaging space.
✨Demonstrate Cross-Functional Leadership
This role requires collaboration with various teams such as Engineering, Design, and Sales. Highlight your experience in leading cross-functional projects and how you've successfully driven product strategies that involve multiple stakeholders.
✨Showcase Your Analytical Skills
Be ready to discuss how you've used data analysis and KPIs to inform product decisions in the past. Provide examples of how you've monitored product performance and made adjustments based on user feedback and market research.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and strategic thinking. Prepare scenarios related to product lifecycle management, market entry strategies, or handling competitive pressures, and outline your thought process and decision-making criteria.
