Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead CRM and lifecycle marketing for Viber Pay, driving growth and engagement.
- Company: Join Rakuten Viber, a leading messaging app with a global reach.
- Benefits: Competitive salary, dynamic work environment, and opportunities for personal growth.
- Why this job: Make a real impact in a fast-paced startup culture within a global tech company.
- Qualifications: 3-6 years in CRM or digital marketing, with hands-on experience in app-based environments.
- Other info: Embrace a proactive, ownership-driven approach to drive results and innovation.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Rakuten Viber is one of the most popular messaging apps in the world, connecting hundreds of millions of users globally. With Viber Pay, we’re extending those connections into seamless, fee‑free payments directly inside the app. Viber Pay is scaling across multiple markets, and we’re looking for a Marketing Manager with a strong CRM foundation and a broad growth mindset to lead lifecycle marketing and own additional growth channels for our in‑app payments product.
CRM and lifecycle marketing sit at the heart of this role. Alongside that, you’ll take direct ownership of selected growth initiatives, from strategy through to execution and optimisation, making this a hands‑on role with real accountability and impact.
Responsibilities- Own CRM and lifecycle marketing end to end, from campaign ideation and planning through to build, launch, testing, and performance analysis.
- Work hands‑on in Braze, building journeys, managing segmentation, running experiments, and iterating based on results.
- Lead push notification and in‑app messaging strategy and execution across onboarding, activation, engagement, and reactivation.
- Bring a creative and commercial approach to campaign planning, combining strong ideas with disciplined execution.
- Define success metrics, analyse performance, and use data to continuously optimise results.
- Lead and develop referral and loyalty initiatives, working across CRM and product surfaces to drive repeat usage and advocacy.
- Take ownership of additional growth channels where relevant, such as paid acquisition tests (e.g. Meta ads, Google Display).
- Own channel‑level planning, testing roadmaps, and performance reviews for the initiatives you lead.
- Collaborate closely with Product, Analytics, and other cross‑functional teams to align marketing activity with business goals.
- Around 3–6 years’ experience in CRM, growth, or digital marketing.
- Strong CRM and lifecycle marketing experience. This is essential.
- Hands‑on experience working in a B2C, app‑based environment.
- Confidence delivering push notification and in‑app messaging campaigns.
- Experience using Braze or a similar marketing automation platform.
- Experience leading at least one additional growth area beyond CRM, such as referrals, loyalty, or paid acquisition.
- Comfortable working with data, performance metrics, and experimentation.
- Experience working in scaled or multi‑market organisations.
- A proactive, hands‑on working style with a startup mentality and strong sense of ownership.
- Fluent English.
- Direct experience with referral programmes or loyalty schemes.
- Experience in fintech, payments, or financial products.
- Broader channel experience across Meta, Google, TikTok, YouTube, UGC, or influencers.
- Experience working across multiple countries.
- Additional languages, particularly Greek, German, Croatian, or Bulgarian.
Viber Pay operates with a startup mentality within a global tech company. We value people who take ownership, move quickly, and are comfortable leading initiatives end to end. This role suits someone who enjoys responsibility, experimentation, and driving results through hands‑on work.
Marketing Manager employer: Rakuten Viber
Contact Detail:
Rakuten Viber Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects, campaigns, and results. This gives you a chance to demonstrate your hands-on experience and creativity, which is super important for roles like Marketing Manager.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to CRM and lifecycle marketing. Be ready to discuss your past experiences and how they align with the role at Rakuten Viber. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team and contributing to Viber Pay's growth.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Show Your CRM Skills: Make sure to highlight your experience in CRM and lifecycle marketing. We want to see how you've owned campaigns from start to finish, so share specific examples that demonstrate your hands-on approach.
Be Data-Driven: Since this role involves a lot of performance analysis, don’t shy away from showcasing your comfort with data. Talk about how you've used metrics to optimise campaigns and drive results in your previous roles.
Get Creative: We love a creative thinker! When you’re writing your application, include some innovative ideas or strategies you've implemented in past marketing campaigns. Show us how you can combine creativity with disciplined execution.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at Rakuten Viber
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge, especially if you've worked with platforms like Braze. Be ready to discuss specific campaigns you've managed, the strategies you employed, and how you measured success. This will show that you’re not just familiar with the tools but can also leverage them effectively.
✨Showcase Your Growth Mindset
Prepare examples of how you've driven growth in previous roles. Whether it’s through referral programmes or loyalty schemes, be ready to share your thought process behind each initiative and the results achieved. This will demonstrate your proactive approach and ability to think outside the box.
✨Data is Your Best Friend
Since this role involves a lot of data analysis, come prepared to discuss how you've used data to optimise marketing campaigns. Bring examples of metrics you’ve tracked and how they influenced your decisions. This will highlight your analytical skills and comfort with performance metrics.
✨Collaborate Like a Pro
This position requires working closely with cross-functional teams, so be ready to talk about your experience collaborating with product and analytics teams. Share specific instances where teamwork led to successful outcomes, showcasing your ability to align marketing activities with broader business goals.
