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For Companies At a Glance
- Tasks: Lead CRM and lifecycle marketing from ideation to performance analysis.
- Company: Join a dynamic fintech company with a startup mentality.
- Benefits: Competitive salary, flexible work environment, and growth opportunities.
- Why this job: Make an impact by driving innovative marketing strategies and campaigns.
- Qualifications: 3-6 years in CRM or digital marketing, with hands-on experience in B2C environments.
- Other info: Embrace a proactive role in a fast-paced, global tech setting.
The predicted salary is between 36000 - 60000 £ per year.
Responsibilities
- Own CRM and lifecycle marketing end to end, from campaign ideation and planning through to build, launch, testing, and performance analysis.
- Work hands-on in Braze, building journeys, managing segmentation, running experiments, and iterating based on results.
- Lead push notification and in-app messaging strategy and execution across onboarding, activation, engagement, and reactivation.
- Bring a creative and commercial approach to campaign planning, combining strong ideas with disciplined execution.
- Define success metrics, analyse performance, and use data to continuously optimise results.
- Lead and develop referral and loyalty initiatives, working across CRM and product surfaces to drive repeat usage and advocacy.
- Take ownership of additional growth channels where relevant, such as paid acquisition tests (e.g. Meta ads, Google Display).
- Own channel-level planning, testing roadmaps, and performance reviews for the initiatives you lead.
- Collaborate closely with Product, Analytics, and other cross-functional teams to align marketing activity with business goals.
Requirements
- Around 3–6 years’ experience in CRM, growth, or digital marketing.
- Strong CRM and lifecycle marketing experience. This is essential.
- Hands-on experience working in a B2C, app-based environment.
- Confidence delivering push notification and in-app messaging campaigns.
- Experience using Braze or a similar marketing automation platform.
- Experience leading at least one additional growth area beyond CRM, such as referrals, loyalty, or paid acquisition.
- Comfortable working with data, performance metrics, and experimentation.
- Experience working in scaled or multi-market organisations.
- A proactive, hands-on working style with a startup mentality and strong sense of ownership.
Advantages
- Direct experience with referral programmes or loyalty schemes.
- Experience in fintech, payments, or financial products.
- Broader channel experience across Meta, Google, TikTok, YouTube, UGC, or influencers.
- Experience working across multiple countries.
- Additional languages, particularly Greek, German, Croatian, or Bulgarian.
Viber Pay operates with a startup mentality within a global tech company. We value people who take ownership, move quickly, and are comfortable leading initiatives end to end. This role suits someone who enjoys responsibility, experimentation, and driving results through hands-on work.
Marketing Manager in London employer: Rakuten Viber
Contact Detail:
Rakuten Viber Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRM campaigns and marketing strategies. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own ready. Think about how your experience with Braze and lifecycle marketing can solve their problems. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Plus, it’s a great way to ensure your application gets noticed.
We think you need these skills to ace Marketing Manager in London
Some tips for your application 🫡
Show Off Your CRM Skills: Make sure to highlight your experience with CRM and lifecycle marketing in your application. We want to see how you've owned campaigns from start to finish, so share specific examples of your work with tools like Braze!
Be Creative and Commercial: When you're writing your application, don’t just list your skills—show us how you combine creativity with a commercial mindset. Share any innovative campaign ideas you've executed and the results they achieved!
Data is Key: We love data-driven decision-making! In your application, mention how you've used performance metrics to optimise campaigns. Give us a glimpse into your analytical side and how it has led to successful outcomes.
Apply Through Our Website: Ready to take the plunge? Make sure to apply through our website! It’s the best way for us to see your application and get you on board for this exciting journey with StudySmarter.
How to prepare for a job interview at Rakuten Viber
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM and lifecycle marketing. Brush up on your experience with Braze or similar platforms, as you'll likely be asked to discuss specific campaigns you've managed. Be ready to share examples of how you've used data to optimise results.
✨Showcase Your Creative Side
Prepare to talk about your creative approach to campaign planning. Think of a few standout campaigns where you combined strong ideas with disciplined execution. This will demonstrate your ability to think outside the box while still delivering results.
✨Be Data-Driven
Since the role involves analysing performance metrics, come prepared with examples of how you've used data to inform your decisions. Discuss any experiments you've run and what you learned from them. This shows you’re comfortable with a hands-on, analytical approach.
✨Emphasise Collaboration Skills
Highlight your experience working with cross-functional teams. Be ready to discuss how you've collaborated with Product, Analytics, or other departments to align marketing activities with business goals. This will show that you can work effectively in a scaled or multi-market environment.
