At a Glance
- Tasks: Lead CRM and lifecycle marketing for Viber Pay, driving growth and engagement.
- Company: Join Rakuten Viber, a global leader in messaging and payments.
- Benefits: Competitive salary, dynamic work environment, and opportunities for personal growth.
- Other info: Embrace a proactive, ownership-driven approach to drive results and innovation.
- Why this job: Make a real impact in a fast-paced startup culture within a global tech company.
- Qualifications: 3-6 years in CRM or digital marketing, with hands-on experience in app-based environments.
The predicted salary is between 36000 - 60000 £ per year.
Rakuten Viber is one of the most popular messaging apps in the world, connecting hundreds of millions of users globally. With Viber Pay, we’re extending those connections into seamless, fee-free payments directly inside the app. Viber Pay is scaling across multiple markets, and we’re looking for a Marketing Manager with a strong CRM foundation and a broad growth mindset to lead lifecycle marketing and own additional growth channels for our in-app payments product.
CRM and lifecycle marketing sit at the heart of this role. Alongside that, you’ll take direct ownership of selected growth initiatives, from strategy through to execution and optimisation, making this a hands-on role with real accountability and impact.
Responsibilities- Own CRM and lifecycle marketing end to end, from campaign ideation and planning through to build, launch, testing, and performance analysis.
- Work hands-on in Braze, building journeys, managing segmentation, running experiments, and iterating based on results.
- Lead push notification and in-app messaging strategy and execution across onboarding, activation, engagement, and reactivation.
- Bring a creative and commercial approach to campaign planning, combining strong ideas with disciplined execution.
- Define success metrics, analyse performance, and use data to continuously optimise results.
- Lead and develop referral and loyalty initiatives, working across CRM and product surfaces to drive repeat usage and advocacy.
- Take ownership of additional growth channels where relevant, such as paid acquisition tests (e.g. Meta ads, Google Display).
- Own channel-level planning, testing roadmaps, and performance reviews for the initiatives you lead.
- Collaborate closely with Product, Analytics, and other cross-functional teams to align marketing activity with business goals.
- Around 3–6 years’ experience in CRM, growth, or digital marketing.
- Strong CRM and lifecycle marketing experience. This is essential.
- Hands-on experience working in a B2C, app-based environment.
- Confidence delivering push notification and in-app messaging campaigns.
- Experience using Braze or a similar marketing automation platform.
- Experience leading at least one additional growth area beyond CRM, such as referrals, loyalty, or paid acquisition.
- Comfortable working with data, performance metrics, and experimentation.
- Experience working in scaled or multi-market organisations.
- A proactive, hands-on working style with a startup mentality and strong sense of ownership.
- Direct experience with referral programmes or loyalty schemes.
- Experience in fintech, payments, or financial products.
- Broader channel experience across Meta, Google, TikTok, YouTube, UGC, or influencers.
- Experience working across multiple countries.
- Additional languages, particularly Greek, German, Croatian, or Bulgarian.
Viber Pay operates with a startup mentality within a global tech company. We value people who take ownership, move quickly, and are comfortable leading initiatives end to end. This role suits someone who enjoys responsibility, experimentation, and driving results through hands-on work.
CRM Marketing Manager in London employer: Rakuten Viber
Rakuten Viber is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the tech industry. With a strong emphasis on employee growth and ownership, team members are encouraged to take initiative and lead projects from conception to execution, all while enjoying the benefits of working within a global company that values creativity and collaboration. Located in a vibrant tech hub, Viber offers unique opportunities for professional development and the chance to be part of a forward-thinking team that is shaping the future of communication and payments.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Rakuten Viber and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Rakuten Viber are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Rakuten Viber on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Rakuten Viber. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Rakuten Viber. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Rakuten Viber:Show us that you’ve done your homework! In your application, briefly mention what you admire about Rakuten Viber’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Rakuten Viber
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Rakuten Viber will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Rakuten Viber, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
