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- Tasks: Manage ad campaigns, troubleshoot issues, and lead audience-centric projects.
- Company: Join a mission-driven team focused on meaningful connections.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Be at the forefront of digital advertising and make a real impact.
- Qualifications: 2-3 years in digital advertising, strong Excel skills, and SQL knowledge.
- Other info: Collaborative environment with a focus on innovation and compliance.
The predicted salary is between 36000 - 60000 £ per year.
Our mission is to make people’s lives easier by enabling meaningful connections, from precious moments with family and friends, through managing business relationships to pursuing their passions. We are looking for a dual-threat digital expert to join our ads revenue team. This hybrid role is split between Ad Operations and Audience Strategy. You will be responsible for the technical health of our advertising stack (GAM/SSPs) while simultaneously acting as the primary consultant for our sales team on audience data.
The ideal candidate understands how to pull the technical levers of yield management and how to translate complex data sets into high-value audience packages for advertisers.
- Inventory Management: Manage the end-to-end setup, delivery, and optimization of campaigns within Google Ad Manager (GAM). Monitor and adjust floor prices across various tiers to maximize RPM and reduce wasted inventory.
- Troubleshooting: Act as the lead for technical discrepancies, creative QA, and debugging delivery issues. Generate daily/weekly performance reports for internal stakeholders, focusing on fill rates and technical health. Follow the ad delivery process, ensuring correct implementation and functioning across different channels. Work closely with the Sales and AM team to debug errors related to ad creatives, tag implementations, and third-party programmatic partner integrations. Work with internal stakeholders to ensure brand safety and compliance with ad policies. Supporting smaller technical projects and action plans based on partner feedback.
- Project Leadership: Lead the rollout of new audience-centric projects (e.g., implementing a CDP, transitioning to cookieless solutions, or testing ID providers). Stay ahead of privacy regulations (GDPR/CCPA) and technical shifts (Privacy Sandbox) to ensure our data strategy remains compliant and competitive.
- 1st-Party Data Strategy: Develop strategies to increase data collection points within the app while maintaining strict compliance with privacy regulations (GDPR, CCPA, ATT).
- Testing & Optimization: Run rigorous A/B tests on audience definitions and journey logic. Analyze performance data to refine targeting strategies and improve ROI.
- Cross-Functional Collaboration: Act as the "data translator" between technical engineering teams and the growth marketing team to ensure tracking events are accurately mapped and actionable.
Experience: 2-3 years in digital advertising, specifically within Ad Ops or Programmatic Strategy. Proficiency in Excel/Google Sheets is a must. SQL knowledge. Ability to translate technical "ad tech speak" into clear, value-driven language for sales teams and clients.
Advertising Operations and Audience Strategy Manager in London employer: Rakuten Viber
Contact Detail:
Rakuten Viber Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Advertising Operations and Audience Strategy Manager in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your work in Ad Ops and audience strategy. This gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in digital advertising. Being able to discuss GDPR, CCPA, and the Privacy Sandbox will show you're on top of your game.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Advertising Operations and Audience Strategy Manager in London
Some tips for your application 🫡
Show Your Passion for Digital Advertising: When writing your application, let us see your enthusiasm for digital advertising shine through! Share specific examples of your experience in Ad Operations or Programmatic Strategy that align with our mission to make meaningful connections.
Be Clear and Concise: We love a well-structured application! Make sure to keep your language clear and concise. Avoid jargon unless it’s relevant, and focus on how your skills can help us optimise our advertising stack and audience strategy.
Highlight Your Technical Skills: Since this role involves managing the technical health of our advertising stack, don’t forget to showcase your proficiency in tools like Google Ad Manager and your Excel/Google Sheets skills. Mention any SQL knowledge you have too!
Tailor Your Application: Take the time to tailor your application to our job description. Highlight your experience with A/B testing, data analysis, and cross-functional collaboration. We want to see how you can be a dual-threat expert for our ads revenue team!
How to prepare for a job interview at Rakuten Viber
✨Know Your Ad Tech Inside Out
Make sure you brush up on your knowledge of Google Ad Manager and SSPs. Be ready to discuss how you've managed campaigns in the past, including any troubleshooting you've done. This role is all about technical health, so showing that you understand the ins and outs of ad tech will impress the interviewers.
✨Showcase Your Data Skills
Since this position involves translating complex data sets into audience packages, be prepared to talk about your experience with data analysis. Bring examples of how you've used Excel or SQL to derive insights from data, and how those insights have driven successful advertising strategies.
✨Demonstrate Cross-Functional Collaboration
This role requires working closely with sales and marketing teams, so highlight any experiences where you've acted as a bridge between technical and non-technical teams. Share specific examples of how you’ve communicated complex ideas clearly and effectively to ensure everyone is on the same page.
✨Stay Updated on Privacy Regulations
With privacy regulations like GDPR and CCPA being crucial in this field, make sure you’re up to speed on the latest changes. Discuss how you’ve implemented compliance measures in previous roles and how you plan to stay ahead of future shifts in data strategy.