At a Glance
- Tasks: Lead lifecycle marketing for in-app payment products and manage CRM campaigns.
- Company: Global tech company with a focus on innovation and growth.
- Benefits: Competitive salary, flexible work options, and opportunities for professional development.
- Other info: Ideal for hands-on individuals with a passion for driving results.
- Why this job: Make a real impact on growth initiatives in a dynamic startup-like environment.
- Qualifications: 3–6 years of digital marketing experience in B2C settings.
The predicted salary is between 28800 - 48000 € per year.
A global tech company is seeking a Marketing Manager with a solid CRM foundation to lead lifecycle marketing for their in-app payment product. The ideal candidate will have 3–6 years of experience in digital marketing, specifically in B2C environments.
Responsibilities include:
- Owning CRM and lifecycle marketing campaigns
- Managing push notifications
- Optimizing results based on performance data
This role is perfect for those with a hands-on approach and a startup mentality, looking to make a significant impact on growth initiatives.
CRM Growth Marketing Lead – Lifecycle & In-App employer: Rakuten Viber
Join a dynamic global tech company that champions innovation and creativity, offering a vibrant work culture where your ideas can flourish. With a strong focus on employee growth, we provide ample opportunities for professional development and career advancement, all while working in a collaborative environment that values your contributions. Located in a thriving tech hub, you'll enjoy the unique advantage of being part of a forward-thinking team dedicated to making a meaningful impact in the digital marketing landscape.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Growth Marketing Lead – Lifecycle & In-App
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRM and lifecycle marketing successes. This will help you stand out and demonstrate your hands-on approach to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company’s products and their marketing strategies. Be ready to discuss how you can optimise their CRM campaigns and drive growth based on performance data.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that match your skills, and applying directly can give you a better chance of landing that dream role.
We think you need these skills to ace CRM Growth Marketing Lead – Lifecycle & In-App
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the CRM Growth Marketing Lead role. Highlight your B2C digital marketing experience and any hands-on projects you've led, as we love seeing how you can make an impact!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about lifecycle marketing and how your previous roles have prepared you for this position. Be genuine and let your personality come through!
Showcase Your Data Skills:Since this role involves optimising results based on performance data, don’t forget to mention any relevant tools or methodologies you’ve used. We want to see how you’ve leveraged data to drive successful campaigns in the past.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to join our team!
How to prepare for a job interview at Rakuten Viber
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM systems and lifecycle marketing strategies. Brush up on the specific tools and platforms the company uses, as well as any recent trends in B2C marketing. This will show that you’re not just familiar with the basics but are ready to hit the ground running.
✨Showcase Your Data Skills
Since optimising results based on performance data is key, be prepared to discuss how you've used data analytics in past campaigns. Bring examples of how your decisions were driven by data insights, and be ready to explain the impact those decisions had on growth.
✨Demonstrate a Hands-On Approach
This role calls for a hands-on mentality, so share specific instances where you’ve taken initiative in your previous roles. Whether it’s launching a campaign or managing push notifications, highlight your proactive nature and willingness to dive into the details.
✨Align with Their Startup Mentality
Research the company culture and be ready to discuss how your mindset aligns with a startup environment. Talk about your adaptability, creativity, and how you thrive in fast-paced settings. This will help them see you as a perfect fit for their team.
