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- Tasks: Manage ad operations and audience strategy to optimise campaigns and drive revenue.
- Company: Join Rakuten Viber, a leading super-app with millions of users worldwide.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Be at the forefront of digital advertising and influence user connections globally.
- Qualifications: 2-3 years in digital advertising with expertise in Google Ad Manager.
- Other info: Dynamic team environment with a focus on innovation and compliance.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Rakuten Viber is one of the most popular and downloaded apps in the world. Working with us provides a unique opportunity to influence hundreds of millions of our users and to be part of the journey that makes us a super-app. Our mission is to make people’s lives easier by enabling meaningful connections, from precious moments with family and friends, through managing business relationships to pursuing their passions. We are looking for a dual-threat digital expert to join our ads revenue team. This hybrid role is split between Ad Operations and Audience Strategy.
You will be responsible for the technical health of our advertising stack (GAM/SSPs) while simultaneously acting as the primary consultant for our sales team on audience data. The ideal candidate understands how to pull the technical levers of yield management and how to translate complex data sets into high-value audience packages for advertisers.
Responsibilities- Ad Operations & Campaign Management
- Inventory Management: Manage the end-to-end setup, delivery, and optimization of campaigns within Google Ad Manager (GAM).
- Programmatic Oversight: Maintain and optimize connections with various SSPs and header bidding partners.
- Yield Optimization: Monitor and adjust floor prices across various tiers to maximize RPM and reduce wasted inventory.
- Troubleshooting: Act as the lead for technical discrepancies, creative QA, and debugging delivery issues.
- Reporting: Generate daily/weekly performance reports for internal stakeholders, focusing on fill rates and technical health.
- Operational leg of programmatic curation, PD and PG campaigns.
- Follow the ad delivery process, ensuring correct implementation and functioning across different channels.
- Work closely with the Sales and AM team to debug errors related to ad creatives, tag implementations, and third-party programmatic partner integrations.
- Manage and maintain a healthy ads.txt ID list.
- Work with internal stakeholders to ensure brand safety and compliance with ad policies.
- Technical support of the partners’ QBR preparation.
- Supporting smaller technical projects and action plans based on partner feedback.
- Sales Consultancy: Act as the “subject matter expert” for the sales team, answering complex inquiries regarding audience scale, reach, and feasibility.
- Project Leadership: Lead the rollout of new audience-centric projects (e.g., implementing a CDP, transitioning to cookieless solutions, or testing ID providers).
- Market Insight: Stay ahead of privacy regulations (GDPR/CCPA) and technical shifts (Privacy Sandbox) to ensure our data strategy remains compliant and competitive.
- Audience Segmentation: Build and maintain complex, high-performing audience segments.
- 1st-Party Data Strategy: Develop strategies to increase data collection points within the app while maintaining strict compliance with privacy regulations (GDPR, CCPA, ATT).
- Testing & Optimization: Run rigorous A/B tests on audience definitions and journey logic. Analyze performance data to refine targeting strategies and improve ROI.
- Cross-Functional Collaboration: Act as the “data translator” between technical engineering teams and the growth marketing team to ensure tracking events are accurately mapped and actionable.
- Experience: 2-3 years in digital advertising, specifically within Ad Ops or Programmatic Strategy.
- Technical Stack: Expert-level knowledge of Google Ad Manager. Experience with SSPs (Magnite, PubMatic, Xandr, etc.) and DMPs/CDPs is a plus.
- Analytical Mindset: Comfortable working with large datasets; proficiency in Excel/Google Sheets is a must. SQL knowledge.
- Communication: Ability to translate technical "ad tech speak" into clear, value-driven language for sales teams and clients.
- Problem Solver: A natural curiosity for why things break and how to make them run more efficiently.
Ad Operations & Audience Strategy Manager employer: Rakuten Viber
Contact Detail:
Rakuten Viber Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ad Operations & Audience Strategy Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! If you’ve got a portfolio or examples of your work, bring them along to interviews. It’s a great way to demonstrate your expertise in Ad Ops and audience strategy.
✨Tip Number 3
Prepare for the technical questions! Brush up on your knowledge of Google Ad Manager and SSPs. Being able to talk confidently about these will impress the hiring team.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us at Rakuten Viber. It shows initiative and enthusiasm!
We think you need these skills to ace Ad Operations & Audience Strategy Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Ad Operations & Audience Strategy Manager role. Highlight your experience with Google Ad Manager and any relevant SSPs. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital advertising and how you can contribute to our mission at Rakuten Viber. Keep it engaging and personal, just like we do!
Showcase Your Analytical Skills: Since this role involves working with large datasets, don’t forget to mention your analytical mindset. Share examples of how you've used data to drive decisions or improve campaign performance. We love a good data story!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you get all the updates. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at Rakuten Viber
✨Know Your Ad Tech Inside Out
Make sure you brush up on your knowledge of Google Ad Manager and the various SSPs mentioned in the job description. Be ready to discuss how you've used these tools in past roles, and think of specific examples where you optimised campaigns or solved technical issues.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical mindset by discussing how you've worked with large datasets. Bring examples of how you've used Excel or Google Sheets to derive insights, and if you have any SQL experience, be sure to highlight that too!
✨Communicate Like a Pro
Since you'll need to translate complex ad tech jargon into clear language for sales teams, practice explaining technical concepts in simple terms. Think about how you would describe your previous projects to someone without a technical background.
✨Stay Ahead of Industry Trends
Familiarise yourself with current privacy regulations and trends in digital advertising, like the Privacy Sandbox. Being able to discuss how these changes impact audience strategy will show that you're proactive and knowledgeable about the industry.
