At a Glance
- Tasks: Lead marketing efforts for Raising Cane’s, driving promotions and community engagement.
- Company: Join a fast-growing chicken concept with a fun culture and strong team spirit.
- Benefits: Competitive salary, travel opportunities, and a chance to shape brand presence.
- Other info: 80% travel required; must have valid Right to Work in the UK.
- Why this job: Be a key player in establishing Cane’s in the U.K. and making an impact.
- Qualifications: Bachelor’s degree in marketing and 3+ years of field experience required.
The predicted salary is between 49500 - 60500 £ per year.
At Raising Cane’s Chicken Fingers®, we serve only the most Craveable Chicken Finger Meals® — it’s our ONE LOVE®. What began as a dream by our Owner and Founder, Todd Graves, has grown into one of the fastest-growing chicken concepts, with over 1,000 Restaurants worldwide. Known for our great Crew and cool Culture, we live by a Work Hard, Have Fun philosophy. As we continue to grow across the U.S. and internationally, including Restaurants in the U.K. and Mexico, every Crewmember plays an important role in our success. Now is your chance to join the team and help establish Cane’s in the U.K!
Your Role at Raising Cane’s:
The Area Leader of Marketing (ALM) is responsible for all marketing efforts that support restaurants within the area. This includes managing, planning and overseeing promotions, advertising campaigns of Restaurant services and products, conducting market research, expanding our business, planning and preparing projects, negotiating contracts, leveraging expert knowledge of the market, staying on top of changing market dynamics, using market expertise to identify traffic drivers within each restaurant trade area, and creating and executing market and Restaurant-level marketing plans. The ALM must remain nimble, constantly looking for ways to keep the brand top of mind. This role is also responsible for leading the planning, negotiation, and execution of sponsorships that support their market. Additionally, this role directly supports each restaurant with day-to-day branding and marketing needs, always working in collaboration and alignment with the Business Unit (BU) team.
Your Impact and Responsibilities:
- Liaise with Raising Cane’s by acting as the market expert, staying informed about market demographics, traffic drivers, competition, and other market dynamics impacting sales and apply this knowledge to restaurant and market-level marketing plans.
- Serve as brand ambassador within the market, being primary contact for community relationships and partnerships.
- Connect with the community, build relationships with partners, promote Raising Cane’s, and support restaurants.
- Lead on- and off-site market-level activities that support the brand and local community.
- Oversee planning and execution of active community involvement through local community outreach, requests submitted through the community request system and surveys and Customer feedback.
- Create and execute market and restaurant-level marketing plans annually, with quarterly re-evaluations.
- Lead New Restaurant Opening (NRO) marketing planning and execution, including developing marketing plans, pre-canvassing activities, on-site support of pre-opening and opening activities, and post-opening marketing support.
- Manage all aspects of the sponsorship process, including planning, negotiation, and partnership management, ensuring adherence to the approved sponsorship process and maximizing sponsorship benefits.
- Directly support restaurants within the area with all marketing-related activities and questions, including defining target group for marketing campaigns.
- Enforce Raising Cane’s brand standards and marketing philosophies within the restaurant and market.
- Support activations and activities planned at the support office level as needed.
- Prepare weekly, monthly, and quarterly business reports detailing the impact of marketing activities (including on sales) and related recommendations.
- Provide feedback to the RSO on campaigns, programs, and tools.
Qualifications
Travel Requirements:
80% Travel. Required to live within assigned area.
Requirements for Success:
- Bachelor’s degree in marketing or communications or equivalent experience.
- 3+ years’ field marketing experience in a multi-unit restaurant or retail environment.
- Experience in planning and negotiating sponsorships, including establishing new relationships, negotiating contracts, managing relationships, implementing assets, and assessing impact.
- Availability to work a variety of shifts, including days, evenings, and weekends.
- Detail-oriented, organized, and flexible for effective multi-priority management.
- Strong written and verbal communication skills.
- Ability to work effectively and efficiently both independently and collaboratively.
- Proficiency in Microsoft Office (Excel, PowerPoint and Word).
This role is not eligible for visa sponsorship at this time and you must hold valid Right to Work in the UK when applying.
All your information will be kept confidential according to EEO guidelines.
Area Leader of Marketing in London employer: Raising Cane's
Raising Cane's in Greater London is an exceptional employer that prioritises operational excellence and a positive work culture. With a strong focus on employee growth, we offer comprehensive benefits such as medical cover, a competitive pension, and bi-weekly pay, ensuring our team members feel valued and supported in their roles. Join us to be part of a dynamic environment where your contributions directly impact customer satisfaction and business success.
StudySmarter Expert Advice🤫
We think this is how you could land Area Leader of Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Raising Cane's and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Raising Cane's are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Raising Cane's on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Raising Cane's. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Area Leader of Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Raising Cane's. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Raising Cane's:Show us that you’ve done your homework! In your application, briefly mention what you admire about Raising Cane's’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Raising Cane's
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Raising Cane's will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Raising Cane's, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
