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- Tasks: Lead brand marketing strategies and campaigns for Raising Cane’s in the UK.
- Company: Join a fast-growing chicken concept with a fun culture and dedicated team.
- Benefits: Competitive salary, career growth opportunities, and a vibrant work environment.
- Why this job: Make a real impact in establishing Cane’s brand presence in the UK.
- Qualifications: 10+ years in brand marketing and strong cross-cultural communication skills.
- Other info: Opportunity to collaborate globally and influence key marketing decisions.
The predicted salary is between 43200 - 72000 £ per year.
At Raising Cane’s Chicken Fingers®, we serve only the most Craveable Chicken Finger Meals® — it’s our ONE LOVE®. What began as a dream by our Owner and Founder, Todd Graves, has grown into one of the fastest-growing chicken concepts, with over 1,000 Restaurants worldwide. Known for our great Crew and cool Culture, we live by a Work Hard, Have Fun philosophy. As we continue to grow across the U.S. and internationally, including Restaurants in the U.K. and Mexico, every Crewmember plays an important role in our success. Now is your chance to join the team and help establish Cane’s in the U.K!
The Brand Marketing Director leads the implementation and activation of the Raising Cane’s Brand in the United Kingdom. This role develops and executes market specific strategies, campaigns, programs, and tools while collaborating closely with the U.S. based Restaurant Support Office (RSO) and the local Restaurant Marketing team. The position ensures consistent global brand positioning while tailoring marketing approaches to match local consumer expectations and cultural nuances. This leader also supports the onboarding and development of Restaurant Marketing Crewmembers in the market and works within a global framework while influencing key marketing decisions for the market.
Your Impact and Responsibilities:
- Maintain consistent global brand positioning while adapting marketing materials for cultural relevance
- Partner with U.S. based RSO Marketing and regional teams to align creative, messaging, and campaign elements
- Develop and manage the market’s campaign calendar in partnership with the U.S. Marketing team
- Build end to end marketing efforts across paid, owned, and earned channels appropriate for the market in partnership with U.S. Marketing team and agency support
- Use local cultural and consumer insights to identify opportunities, assess competitors, and guide strategic decisions
- Collaborate with the Restaurant Marketing team to develop tools, programs, and processes that support market growth
- Support the onboarding and training of new Restaurant Marketing Crewmembers
- Collaborate with external partners as needed to support campaign execution or localization
- Stay informed on U.K. cultural, media, and social trends and partner with the U.S. based Social Media team to ensure relevant insights are reflected in content and campaigns
Qualifications
Travel Requirements: Up to 30% with some international travel as needed
Required Qualifications:
- 10+ years in a Brand Marketing related role
- Bachelor’s Degree in Marketing
- Demonstrated experience developing and executing integrated marketing plans
- Experience mentoring or guiding team members, with the ability to grow and support a team as the market expands
- Strong knowledge and understanding of U.K. laws and regulations related to food marketing
- Strong cross-cultural communication skills with the ability to collaborate across global teams
- Solid analytical and strategic thinking skills with the ability to translate insights into actions
- Proven ability to lead projects and move initiatives from concept to execution
- Strong partnership and collaboration skills, with experience influencing cross-functional teams
Preferred Qualifications:
- Experience leading or growing Restaurant Brands in the United Kingdom
- Demonstrated ability to build business cases and influence stakeholders
All your information will be kept confidential according to EEO guidelines. Note: This role is not eligible for visa sponsorship at this time and you must hold valid Right to Work in the UK when applying.
Director, Brand Marketing - UK employer: Raising Cane's
Contact Detail:
Raising Cane's Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Brand Marketing - UK
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect with people on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show up prepared for interviews! Research Raising Cane’s, understand their brand values, and think about how your experience aligns with their mission. Bring your A-game and be ready to discuss how you can contribute to their growth in the UK.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in showing your enthusiasm for the role. It keeps you fresh in their minds and demonstrates your professionalism.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Raising Cane’s family.
We think you need these skills to ace Director, Brand Marketing - UK
Some tips for your application 🫡
Show Your Passion for the Brand: When you're writing your application, let your love for Raising Cane’s shine through! Share why you’re excited about our ONE LOVE® and how you can contribute to making it a hit in the UK.
Tailor Your Experience: Make sure to highlight your relevant experience in brand marketing. We want to see how your past roles have prepared you to lead our marketing efforts in the UK, so be specific about your achievements!
Be Authentic: We value authenticity, so don’t be afraid to show your personality in your application. Let us know what makes you unique and how you can bring that to our cool culture at Raising Cane’s.
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your application and get you on board with our amazing team!
How to prepare for a job interview at Raising Cane's
✨Know the Brand Inside Out
Before your interview, dive deep into Raising Cane’s brand values and their unique selling points. Understand their ONE LOVE® philosophy and how it translates into their marketing strategies. This will show your genuine interest and help you align your answers with their core values.
✨Showcase Your Cultural Savvy
Since this role is all about adapting global strategies to local markets, be prepared to discuss how you would tailor marketing campaigns for the U.K. Use examples from your past experience where you successfully navigated cultural nuances in marketing.
✨Prepare for Collaboration Questions
Expect questions about teamwork and collaboration, especially with cross-functional teams. Think of specific instances where you influenced stakeholders or worked with diverse teams to achieve a common goal. Highlight your strong partnership skills and how they can benefit Raising Cane’s.
✨Bring Data-Driven Insights
As a Brand Marketing Director, you'll need to demonstrate your analytical skills. Be ready to discuss how you've used data to inform marketing decisions in the past. Prepare some insights on U.K. market trends that could impact Raising Cane’s strategy, showing that you're proactive and well-informed.