At a Glance
- Tasks: Lead brand marketing strategies and campaigns for Raising Cane’s in the UK.
- Company: Join a fast-growing chicken concept with a fun culture and dedicated team.
- Benefits: Competitive salary, career growth opportunities, and a vibrant work environment.
- Other info: Opportunity to collaborate globally and influence key marketing decisions.
- Why this job: Make a real impact in establishing Cane’s brand presence in the UK.
- Qualifications: 10+ years in brand marketing and strong leadership skills required.
The predicted salary is between 80000 - 100000 £ per year.
At Raising Cane’s Chicken Fingers®, we serve only the most Craveable Chicken Finger Meals® — it’s our ONE LOVE®. What began as a dream by our Owner and Founder, Todd Graves, has grown into one of the fastest-growing chicken concepts, with over 1,000 Restaurants worldwide. Known for our great Crew and cool Culture, we live by a Work Hard, Have Fun philosophy. As we continue to grow across the U.S. and internationally, including Restaurants in the U.K. and Mexico, every Crewmember plays an important role in our success. Now is your chance to join the team and help establish Cane’s in the U.K!
The Brand Marketing Director leads the implementation and activation of the Raising Cane’s Brand in the United Kingdom. This role develops and executes market specific strategies, campaigns, programs, and tools while collaborating closely with the U.S. based Restaurant Support Office (RSO) and the local Restaurant Marketing team. The position ensures consistent global brand positioning while tailoring marketing approaches to match local consumer expectations and cultural nuances. This leader also supports the onboarding and development of Restaurant Marketing Crewmembers in the market and works within a global framework while influencing key marketing decisions for the market.
Your Impact and Responsibilities:
- Maintain consistent global brand positioning while adapting marketing materials for cultural relevance
- Partner with U.S. based RSO Marketing and regional teams to align creative, messaging, and campaign elements
- Develop and manage the market’s campaign calendar in partnership with the U.S. Marketing team
- Build end to end marketing efforts across paid, owned, and earned channels appropriate for the market in partnership with U.S. Marketing team and agency support
- Use local cultural and consumer insights to identify opportunities, assess competitors, and guide strategic decisions
- Collaborate with the Restaurant Marketing team to develop tools, programs, and processes that support market growth
- Support the onboarding and training of new Restaurant Marketing Crewmembers
- Collaborate with external partners as needed to support campaign execution or localization
- Stay informed on U.K. cultural, media, and social trends and partner with the U.S. based Social Media team to ensure relevant insights are reflected in content and campaigns
Qualifications
Travel Requirements: Up to 30% with some international travel as needed
Required Qualifications:
- 10+ years in a Brand Marketing related role
- Bachelor’s Degree in Marketing
- Demonstrated experience developing and executing integrated marketing plans
- Experience mentoring or guiding team members, with the ability to grow and support a team as the market expands
- Strong knowledge and understanding of U.K. laws and regulations related to food marketing
- Strong cross-cultural communication skills with the ability to collaborate across global teams
- Solid analytical and strategic thinking skills with the ability to translate insights into actions
- Proven ability to lead projects and move initiatives from concept to execution
- Strong partnership and collaboration skills, with experience influencing cross-functional teams
Preferred Qualifications:
- Experience leading or growing Restaurant Brands in the United Kingdom
- Demonstrated ability to build business cases and influence stakeholders
All your information will be kept confidential according to EEO guidelines. Note: This role is not eligible for visa sponsorship at this time and you must hold valid Right to Work in the UK when applying.
Director, Brand Marketing - UK in Cardiff employer: Raising Cane's
Raising Cane's in Greater London is an exceptional employer that prioritises operational excellence and a positive work culture. With a strong focus on employee growth, we offer comprehensive benefits such as medical cover, a competitive pension, and bi-weekly pay, ensuring our team members feel valued and supported in their roles. Join us to be part of a dynamic environment where your contributions directly impact customer satisfaction and business success.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Brand Marketing - UK in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Raising Cane's and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Raising Cane's are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Raising Cane's on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Raising Cane's. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director, Brand Marketing - UK in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Raising Cane's. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Raising Cane's:Show us that you’ve done your homework! In your application, briefly mention what you admire about Raising Cane's’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Raising Cane's
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Raising Cane's will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Raising Cane's, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
