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- Tasks: Lead brand marketing strategies and campaigns for Raising Cane’s in the UK.
- Company: Join a fast-growing chicken concept with a fun and collaborative culture.
- Benefits: Competitive salary, career growth opportunities, and a vibrant work environment.
- Why this job: Make a real impact by establishing Cane’s brand presence in the UK.
- Qualifications: 10+ years in brand marketing and strong leadership skills required.
- Other info: Opportunity to travel and collaborate with global teams.
The predicted salary is between 43200 - 72000 £ per year.
At Raising Cane’s Chicken Fingers®, we serve only the most Craveable Chicken Finger Meals® — it’s our ONE LOVE®. What began as a dream by our Owner and Founder, Todd Graves, has grown into one of the fastest-growing chicken concepts, with over 1,000 Restaurants worldwide. Known for our great Crew and cool Culture, we live by a Work Hard, Have Fun philosophy. As we continue to grow across the U.S. and internationally, including Restaurants in the U.K. and Mexico, every Crewmember plays an important role in our success. Now is your chance to join the team and help establish Cane’s in the U.K!
The Brand Marketing Director leads the implementation and activation of the Raising Cane’s Brand in the United Kingdom. This role develops and executes market specific strategies, campaigns, programs, and tools while collaborating closely with the U.S. based Restaurant Support Office (RSO) and the local Restaurant Marketing team. The position ensures consistent global brand positioning while tailoring marketing approaches to match local consumer expectations and cultural nuances. This leader also supports the onboarding and development of Restaurant Marketing Crewmembers in the market and works within a global framework while influencing key marketing decisions for the market.
Your Impact and Responsibilities
- Maintain consistent global brand positioning while adapting marketing materials for cultural relevance
- Partner with U.S. based RSO Marketing and regional teams to align creative, messaging, and campaign elements
- Develop and manage the market’s campaign calendar in partnership with the U.S. Marketing team
- Build end to end marketing efforts across paid, owned, and earned channels appropriate for the market in partnership with U.S. Marketing team and agency support
- Use local cultural and consumer insights to identify opportunities, assess competitors, and guide strategic decisions
- Collaborate with the Restaurant Marketing team to develop tools, programs, and processes that support market growth
- Support the onboarding and training of new Restaurant Marketing Crewmembers
- Collaborate with external partners as needed to support campaign execution or localization
- Stay informed on U.K. cultural, media, and social trends and partner with the U.S. based Social Media team to ensure relevant insights are reflected in content and campaigns
Qualifications
Travel Requirements
Up to 30% with some international travel as needed
Required Qualifications
- 10+ years in a Brand Marketing related role
- Bachelor’s Degree in Marketing
- Demonstrated experience developing and executing integrated marketing plans
- Experience mentoring or guiding team members, with the ability to grow and support a team as the market expands
- Strong knowledge and understanding of U.K. laws and regulations related to food marketing
- Strong cross-cultural communication skills with the ability to collaborate across global teams
- Solid analytical and strategic thinking skills with the ability to translate insights into actions
- Proven ability to lead projects and move initiatives from concept to execution
- Strong partnership and collaboration skills, with experience influencing cross-functional teams
Preferred Qualifications
- Experience leading or growing Restaurant Brands in the United Kingdom
- Demonstrated ability to build business cases and influence stakeholders
All your information will be kept confidential according to EEO guidelines.
Director, Brand Marketing - UK in London employer: Raising Cane's Chicken Fingers
Contact Detail:
Raising Cane's Chicken Fingers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Brand Marketing - UK in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect with people on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show up prepared for interviews! Research the company, understand their brand values, and be ready to discuss how your experience aligns with their goals. We want to see your passion for the role and how you can contribute to Cane’s success.
✨Tip Number 3
Don’t just apply anywhere; focus on roles that excite you! Tailor your approach to each position, especially when applying through our website. Highlight your relevant skills and experiences that match the job description.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way in showing your enthusiasm for the role. It keeps you fresh in their minds and demonstrates your professionalism.
We think you need these skills to ace Director, Brand Marketing - UK in London
Some tips for your application 🫡
Show Your Passion for the Brand: When you're writing your application, let your love for Raising Cane’s shine through! Share why you’re excited about the brand and how you can contribute to its growth in the UK. We want to see that you’re not just looking for a job, but that you genuinely care about our ONE LOVE®.
Tailor Your Experience: Make sure to highlight your relevant experience in brand marketing, especially in the restaurant industry. We’re looking for someone who can adapt global strategies to local markets, so give us examples of how you've done this before. Specifics are key!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and fluff. Use bullet points where possible to make it easy for us to see your qualifications and achievements at a glance.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re tech-savvy and know how to follow instructions!
How to prepare for a job interview at Raising Cane's Chicken Fingers
✨Know the Brand Inside Out
Before your interview, dive deep into Raising Cane’s brand values and their unique selling points. Understand their ONE LOVE® philosophy and how it translates into their marketing strategies. This will not only show your enthusiasm but also help you align your ideas with their vision.
✨Showcase Your Cultural Savvy
Given the role's focus on adapting marketing strategies for the U.K. market, be prepared to discuss local consumer insights and cultural nuances. Bring examples of how you've successfully tailored campaigns in the past, demonstrating your understanding of the U.K. market and its trends.
✨Highlight Your Leadership Experience
As a Director, you'll need to mentor and guide your team. Share specific instances where you've led projects or developed team members. Discuss your approach to collaboration, especially with cross-functional teams, to illustrate your ability to influence and drive results.
✨Prepare for Strategic Discussions
Expect questions about your analytical skills and how you've used data to inform marketing decisions. Be ready to discuss how you've built business cases in previous roles and how you can apply that experience to support Raising Cane’s growth in the U.K.