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- Tasks: Lead marketing efforts for Raising Cane’s, driving promotions and community engagement.
- Company: Join the fastest-growing chicken brand with a fun and dynamic culture.
- Benefits: Competitive salary, travel opportunities, and a chance to make an impact.
- Why this job: Be a brand ambassador and connect with the community while shaping marketing strategies.
- Qualifications: Bachelor’s degree in marketing and 3+ years of relevant experience required.
- Other info: 80% travel required; flexible shifts including evenings and weekends.
The predicted salary is between 36000 - 60000 £ per year.
Company Description: At Raising Cane’s Chicken Fingers®, we serve only the most craveable chicken finger meals – it’s our One Love! Known for our great Crew and cool Culture, we follow a Work Hard. Have Fun. philosophy. Raising Cane’s is the fastest-growing chicken concept around and is on track to be a Top 10 Restaurant Brand in the United States. Each Crewmember is important to our rapid growth and enduring success. Now is your chance to join the Team and Raise The Bar!
Your Role at Raising Cane’s: The Area Leader of Marketing (ALM) is responsible for all marketing efforts that support restaurants within the area. This includes managing, planning and overseeing promotions, advertising campaigns of Restaurant services and products, conducting market research, expanding our business, planning and preparing projects, negotiating contracts, leveraging expert knowledge of the market, staying on top of changing market dynamics, using market expertise to identify traffic drivers within each restaurant trade area, and creating and executing market and Restaurant-level marketing plans. The ALM must remain nimble, constantly looking for ways to keep the brand top of mind. This role is also responsible for leading the planning, negotiation, and execution of sponsorships that support their market. Additionally, this role directly supports each restaurant with day-to-day branding and marketing needs, always working in collaboration and alignment with the Business Unit (BU) team.
Your Impact and Responsibilities:
- Liaise with Raising Cane’s by acting as the market expert, staying informed about market demographics, traffic drivers, competition, and other market dynamics impacting sales and apply this knowledge to restaurant and market-level marketing plans.
- Serve as brand ambassador within the market, being primary contact for community relationships and partnerships.
- Connect with the community, build relationships with partners, promote Raising Cane’s, and support restaurants.
- Lead on- and off-site market-level activities that support the brand and local community.
- Oversee planning and execution of active community involvement through local community outreach, requests submitted through the community request system and surveys and Customer feedback.
- Create and execute market and restaurant-level marketing plans annually, with quarterly re-evaluations.
- Lead New Restaurant Opening (NRO) marketing planning and execution, including developing marketing plans, pre-canvassing activities, on-site support of pre-opening and opening activities, and post-opening marketing support.
- Manage all aspects of the sponsorship process, including planning, negotiation, and partnership management, ensuring adherence to the approved sponsorship process and maximizing sponsorship benefits.
- Directly support restaurants within the area with all marketing-related activities and questions, including defining target group for marketing campaigns.
- Enforce Raising Cane’s brand standards and marketing philosophies within the restaurant and market.
- Support activations and activities planned at the support office level as needed.
- Prepare weekly, monthly, and quarterly business reports detailing the impact of marketing activities (including on sales) and related recommendations.
- Provide feedback to the RSO on campaigns, programs, and tools.
Qualifications:
- Travel Requirements: 80% Travel. International travel passport required. Required to live within assigned area.
- Requirements for Success: Bachelor’s degree in marketing or communications or equivalent experience. 3+ years’ field marketing experience in a multi-unit restaurant or retail environment. Experience in planning and negotiating sponsorships, including establishing new relationships, negotiating contracts, managing relationships, implementing assets, and assessing impact. Availability to work a variety of shifts, including days, evenings, and weekends. Detail-oriented, organized, and flexible for effective multi-priority management. Strong written and verbal communication skills. Ability to work effectively and efficiently both independently and collaboratively. Proficiency in Microsoft Office (Excel, PowerPoint and Word).
Additional Information: All your information will be kept confidential according to EEO guidelines.
Area Leader of Marketing in London employer: Raising Cane's Chicken Fingers
Contact Detail:
Raising Cane's Chicken Fingers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Leader of Marketing in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend marketing events, join local business groups, or even hit up social media platforms like LinkedIn. The more connections we make, the better our chances of landing that Area Leader of Marketing role!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns and successes. This is your chance to demonstrate how you can drive traffic and boost sales for Raising Cane’s. We want to see your creativity and strategic thinking in action!
✨Tip Number 3
Prepare for interviews by researching Raising Cane’s and its market dynamics. Understand their brand values and community involvement. When we walk into that interview, let’s show them we’re not just interested in the job, but we’re passionate about their mission too!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and raising the bar with us at Raising Cane’s!
We think you need these skills to ace Area Leader of Marketing in London
Some tips for your application 🫡
Show Your Passion for Marketing: When you're writing your application, let your enthusiasm for marketing shine through! We want to see how you can connect with our brand and community, so share any relevant experiences that highlight your love for the field.
Tailor Your Application: Make sure to customise your application for the Area Leader of Marketing role. Highlight your experience in multi-unit marketing and sponsorship negotiations, and don’t forget to mention how you can help us keep Raising Cane’s top of mind in the market!
Be Clear and Concise: We appreciate clarity! Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to see your qualifications and achievements at a glance.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity to join our team.
How to prepare for a job interview at Raising Cane's Chicken Fingers
✨Know Your Market
Before the interview, dive deep into the local market dynamics. Understand the demographics, traffic drivers, and competition in the area where Raising Cane’s operates. This knowledge will help you demonstrate your expertise and show that you're ready to hit the ground running.
✨Showcase Your Creativity
As an Area Leader of Marketing, creativity is key! Prepare examples of past marketing campaigns you've led, especially those that involved community engagement or sponsorships. Be ready to discuss how you can bring fresh ideas to Raising Cane’s and keep the brand top of mind.
✨Emphasise Collaboration
This role requires working closely with restaurant teams and the Business Unit team. Highlight your experience in collaborative projects and how you’ve successfully aligned marketing strategies with operational needs. Show them you’re a team player who can bridge gaps between different departments.
✨Prepare for Questions on Metrics
Be ready to discuss how you measure the success of marketing activities. Bring examples of reports you've prepared that detail the impact of your campaigns on sales. This will show that you not only have creative ideas but also understand the importance of data-driven decision-making.
