At a Glance
- Tasks: Lead marketing strategy and drive demand generation across three business lines.
- Company: Join a trusted partner of the UK's largest employers, connecting them with top speakers and programmes.
- Benefits: Competitive salary, dynamic work environment, and opportunities for rapid growth.
- Other info: Work with a collaborative team and leverage AI tools to innovate and excel.
- Why this job: Make a real impact by shaping marketing strategies and driving growth in a fast-paced setting.
- Qualifications: Senior B2B marketing experience with a focus on SEO, database marketing, and lead generation.
The predicted salary is between 54000 - 66000 £ per year.
Own the growth plan for a business the UK’s largest employers already trust. Raise the Bar connects major organisations with 1,000+ Speakers, development programmes and funded Qualifications. We want a Head of Marketing to set the direction, own the lead number and personally drive the channels that grow it.
You’ll own marketing strategy, positioning and the lead target across three business lines. Our Marketing and Growth Manager reports to you and runs the marketing team day to day, with strong foundations already in place. This is a hands-on role. You’ll grow demand through search and the website yourself, and get far more from a large database of contacts who already know us.
One role, three markets
- Speakers Bureau: 1,000+ Speakers booked by organisations for conferences, events and leadership sessions.
- Commercial programmes: Build capability giving organisations the tools to thrive in a changing world.
- Qualifications: Funded Qualifications for large employers.
What you’ll own:
- The marketing strategy and annual plan across all three business lines, agreed with the directors.
- The lead target, and the case for where budget and effort go to hit it.
- Demand generation, hands-on: SEO and AEO, and website conversion.
- More value from our existing database: the right comms to the right contacts, nurture journeys, and leads across all three business lines from clients we already work with.
- Positioning and messaging that lands with senior buyers making considered decisions.
- Monthly performance reporting to the directors, from HubSpot, showing what marketing delivers to pipeline.
What you’ll bring:
- An AI first way of working, and curiosity about where the tools go next.
- A strong grasp of products and services like ours, and the ability to turn that understanding into engaging copy that lands with senior buyers.
- Senior B2B marketing experience, with a track record of growing qualified leads for considered purchases.
- Real depth in search, SEO and website conversion, with the hands-on experience to deliver it yourself.
- Lifecycle or database marketing experience, using CRM data to drive repeat and cross-sell business.
- Confidence in HubSpot and in turning data into decisions.
- Sharp commercial judgement: you know what makes senior buyers act, and use AI to produce it at pace.
- Experience leading through others and developing a manager.
- A sharp eye on market trends. You’ve adapted as search has moved towards AI answers, and you’ll spot the next shift before it shows up in the pipeline.
Real ownership:
The strategy and the numbers are yours, with backing from the business to make it happen.
Build on strong foundations:
A working team, clear processes and the tools already set up. You start on growth, not rebuilding.
A business that moves fast:
AI is part of how we work every day, and new ideas get tested quickly.
Head of Marketing in Knowsley employer: Raise The Bar
Raise the Bar is an exceptional employer, offering a dynamic and high-performance work culture that prioritises people development and results. With a strong focus on autonomy and career growth, employees are empowered to build meaningful relationships with clients while enjoying competitive earning potential in a rapidly evolving market. Join us in shaping the future of leadership and management training, where your contributions are valued and recognised.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Knowsley
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Raise The Bar and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Raise The Bar are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Raise The Bar on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Raise The Bar. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in Knowsley
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Raise The Bar. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Raise The Bar:Show us that you’ve done your homework! In your application, briefly mention what you admire about Raise The Bar’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Raise The Bar
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Raise The Bar will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Raise The Bar, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
