At a Glance
- Tasks: Lead global marketing and communications strategy to elevate sustainability awareness.
- Company: Join the Rainforest Alliance, a leader in sustainability and advocacy.
- Benefits: Competitive salary, diverse team culture, and impactful work.
- Other info: Diverse and inclusive workplace committed to making a difference.
- Why this job: Shape a global brand and drive meaningful change in sustainability.
- Qualifications: 15+ years in marketing leadership with a passion for sustainability.
The predicted salary is between 80000 - 120000 £ per year.
The Rainforest Alliance is seeking a visionary and results-driven Senior Director of Marketing & Communications to join our senior leadership team, reporting directly to the Chief Commercial Officer. This pivotal role will shape and implement the organization’s global brand and communications strategy, driving awareness, engagement, and influence across diverse audiences and markets.
The successful candidate will be a seasoned marketing leader with a proven track record of building impactful global brands across multiple channels. They will bring creativity, strategic acumen, and deep consumer/customer insight to elevate the Rainforest Alliance brand towards a position of strength and leadership in the sustainability space. The ideal candidate will be entrepreneurial and action-oriented, capable of delivering bold results with limited resources. We are looking for a doer, not just a strategist, someone who thrives in a lean environment, rolls up their sleeves, and maximizes impact without relying on large marketing budgets.
Key Objectives:- Develop and implement a compelling brand and communications strategy aligned with organizational goals
- Develop and lead a high-performing global marketing, communications and advocacy team
- Maximise brand impact through curated strategic marketing partnerships and multi-stakeholder engagement
- Drive integrated and highly efficient marketing and communications campaigns that amplify our mission, our products and our programs
Leadership
- Work with the CCO to ensure alignment and delivery of marketing and communication outputs within the organisation’s strategic priorities
- Cultivate a culture of excellence, and accountability within the marcoms function
- Model strong, purposeful leadership as part of Senior Management Team
- Engage with the executive board to provide strategic updates and insights on brand and communications performance
Marketing & Communications Strategy
- Lead the digital, creative/editorial, and corporate affairs teams to enhance brand awareness and thought leadership in sustainability
- Design and implement multi-channel marketing strategies to promote products, programs, and new initiatives
- Expand brand presence in established, emerging, and new markets
- Position the Rainforest Alliance as a global leader in sustainability through strategic storytelling and brand positioning
- Ensure consistent, impactful messaging across internal and external communications
- Be responsible for media relations, reputation management, and risk mitigation
- Develop and manage press, PR, and event strategies to support advocacy and influence
- Working with the Communications lead to ensure the global advocacy team focus on European and International policy and regulatory engagement is aligned with the organisational priorities
- Craft strategies to influence policy and drive systemic change in areas such as deforestation, agrochemical use, and social equity
- Deliver targeted campaigns that elevate key sustainability issues and mobilise stakeholder support
Team Leadership & Development
- Build, mentor, and empower a diverse, globally distributed team across digital, creative/editorial, communications, and advocacy
- Foster a collaborative, entrepreneurial, and high-performance culture
- Drive recruitment, talent development, and performance management to build a world-class marcoms and advocacy team
- Minimum 15 years of senior-level experience in brand and marketing leadership, ideally spanning both corporate and NGO sectors
- Demonstrated success in developing and delivering brand strategies that drive measurable impact
- Deep understanding of sustainability markets; familiarity with certification systems preferred
- Proven leadership in complex, multi-stakeholder environments across marketing, communications, sales, and advocacy
- Track record of achieving outsized results through creativity and resourcefulness, especially in budget-constrained environments
- Strong financial acumen with experience in budget oversight and strategic planning
- Experience working in international organizations and multicultural teams
- Exceptional written and verbal communication skills in English; adept at engaging executive audiences
- Collaborative leadership style with a commitment to diversity, equity, and inclusion
- Ability to influence and build trust with internal and external stakeholders
- Bachelor’s degree in Marketing, Communications, Business Administration, or related field; Master’s degree or MBA preferred
- Passion for sustainability and alignment with the Rainforest Alliance’s mission and values
The Rainforest Alliance encourages diversity and inclusion across the global organization. With this commitment to diversity, we are proud to be an equal opportunity employer and do not discriminate on the basis of gender, race, colour, ethnicity, religion, sexual orientation, gender identity, ages, disability and any other protected group.
Senior Director, Marketing and Communications in Manchester employer: Rainforest Alliance
The Rainforest Alliance is an exceptional employer that champions a culture of innovation and collaboration, making it an ideal workplace for passionate individuals dedicated to sustainability. With a strong commitment to employee growth, the organisation offers opportunities for professional development within a diverse and inclusive environment, empowering team members to make a meaningful impact on global sustainability issues. Located in vibrant regions such as the Netherlands, the UK, and the US, employees benefit from a dynamic work atmosphere that fosters creativity and strategic thinking while driving the mission forward.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Director, Marketing and Communications in Manchester
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with professionals on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their mission, values, and recent projects. We want you to walk in confidently, ready to discuss how your experience aligns with their goals, especially in sustainability.
✨Tip Number 3
Showcase your creativity! When discussing your past work, highlight innovative campaigns or strategies you've implemented. We love seeing candidates who can think outside the box and bring fresh ideas to the table.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in keeping you top of mind. We recommend reiterating your enthusiasm for the role and how you can contribute to their mission.
We think you need these skills to ace Senior Director, Marketing and Communications in Manchester
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in marketing and communications, especially in sustainability. We want to see how your skills align with our mission at the Rainforest Alliance!
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of how you’ve driven results in previous roles. We love seeing quantifiable achievements that demonstrate your impact in the marketing world.
Be Authentic:Let your personality shine through in your application. We’re looking for someone who’s not just a doer but also a creative thinker. Share your passion for sustainability and how it aligns with our values!
Apply Through Our Website:For the best chance of success, make sure to submit your application through our official website. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Rainforest Alliance
✨Know Your Brand Inside Out
Before the interview, dive deep into the Rainforest Alliance's mission, values, and recent initiatives. Understand their brand positioning in the sustainability space and be ready to discuss how your experience aligns with their goals.
✨Showcase Your Leadership Style
Prepare examples that highlight your leadership approach, especially in building and mentoring teams. Discuss how you've cultivated a culture of excellence and accountability in previous roles, as this is crucial for the Senior Director position.
✨Be Ready to Discuss Strategy
Think about multi-channel marketing strategies you've implemented in the past. Be prepared to share specific campaigns that drove measurable impact, particularly in budget-constrained environments, as this will resonate with their need for resourcefulness.
✨Engage with Sustainability Insights
Since the role focuses on sustainability, come equipped with insights on current trends and challenges in the sector. Discuss how you can influence policy and drive systemic change, showcasing your passion for the mission of the Rainforest Alliance.
