At a Glance
- Tasks: Build and own Kyra's growth engine, running experiments and optimising channels.
- Company: Join an innovative influencer marketing platform working with top brands.
- Benefits: Enjoy 25 days PTO, hybrid work, and a learning budget for personal growth.
- Other info: Work closely with founders and have access to proprietary data.
- Why this job: Get the freedom to create and drive growth from day one in a dynamic environment.
- Qualifications: Experience in influencer marketing and proven track record in growth.
The predicted salary is between 50000 - 120000 £ per year.
About Kyra
Kyra is an enterprise influencer marketing platform working with brands like SharkNinja, Coach, H&M, Ray-Ban, and Converse. Our platform manages the full lifecycle — creator discovery, campaign management, content review, payments, analytics, and AI-powered intelligence across TikTok, Instagram, and YouTube.
The Opportunity
You will build Kyra's growth engine from scratch. We run two businesses that feed each other: a profitable managed-service agency that has won enterprise brands for years, and a subscription platform. Nobody owns growth across both sides yet, or makes them compound into each other. That is your job. You own the full funnel, run constant experiments, and find the fastest, cheapest ways to win and keep brands. You work AI‑first, so one person moves like a small team. This is a greenfield role with a real budget and a number you own end to end. If you want a clean slate, a live product, and total ownership, read on.
Location: London, United Kingdom (hybrid) or Europe (Remote with occasional travel to London)
Reporting to the COO
What You'll Do
- Own the Number: Active brands is yours: subscribed brands running at least one live campaign in a rolling 30 days. Real usage and real revenue, not vanity signups. For the first 90 days the proxy is qualified leads while you build the pipeline. By year one, active brands is what you answer for.
- Run the Channels: Own paid across Google Ads, LinkedIn, TikTok and Instagram, including budget, bids, CPL and CPA. Own organic across SEO and AI search optimisation. Own email and lifecycle in HubSpot. Own website conversion. You set the mix and build the hypotheses. We do not hand you a channel plan.
- Build the Loop: This is the centre of the role. The agency feeds the platform with warm, high‑intent brands. The platform deepens those relationships and frees the agency to win more. Each brand makes the next one cheaper. Build the referral mechanics, the agency‑to‑platform motion and the data flywheel so growth compounds instead of restarting every quarter.
- Run the Experiment Engine: Hypothesis, test, measure, scale the winners, kill the rest, reported weekly. Build the measurement layer from zero: tracking, attribution, dashboards, baselines. None of it exists yet. You do not fool yourself with the numbers.
- Work AI‑First: Generate creative, copy and landing pages at volume. Use AI to find the patterns in our data and where the funnel leaks. Automate lifecycle messaging, personalisation and lead scoring. You are a growth operator fluent with AI, a tool orchestrator. Machine learning engineering sits outside the role.
- Feed Insight Back into Product: You sit closest to the funnel and the data, so you see what would actually move growth. Surface it. Find the levers inside the product itself: ways to make sharing and referral native, ways to pull more creators in and keep them active, the bits we should change to grow faster. Growth here is as much a product input as a channels job.
What We're Looking For
- Required: Influencer or creator marketing experience, or two‑sided marketplace experience. A track record of growing a product, with the numbers to prove it. Paid channel ownership. Google, Meta, TikTok, and LinkedIn. Budget management, CPL and CPA, pixel and conversion tracking. Organic and lifecycle. SEO and AI search optimisation, plus email and CRM in HubSpot or equivalent. Analytics and experiment design. Event tracking and attribution from scratch in GA4 plus Mixpanel, Amplitude or PostHog. Clean A/B tests, with a real grasp of sample size and significance. AI‑immersed. Spreadsheet modelling. CAC, payback, funnel maths, cohorts. Scrappy building. London‑based.
- Nice‑to‑Haves: SQL, to pull and analyse warehouse data yourself. APIs and light Python to wire systems together and automate the boring parts.
Traits That Matter
- Creative. Self‑starting. Comfortable with ambiguity. Product‑minded as well as channel‑minded. You build the system, not only run it. You form strong hypotheses and kill the weak ones without sentiment. You do not need rigid processes or hand‑holding. Tools and ways of working change constantly here, and you thrive on that. A blank page excites you.
What Success Looks Like
- Month 3: Qualified leads pipeline is built and baselined. At least two paid channels are live with clean tracking and attribution. The measurement layer exists where there was nothing: dashboards, funnels, baselines. CAC is baselined across active channels and you can already name the biggest leaks.
- Year One: Active brands are growing at the agreed run‑rate. CAC payback is under 12 months on at least one proven, repeatable channel. Net revenue retention is above target, proving the loops work. You have a ranked view of which channels to scale and which to cut.
Why This Role
You get ultimate freedom to build, proprietary creator and trend data nobody else has, a two‑sided business with real activation levers, and the founders behind you. You build the engine and drive it from day one.
Benefits
- Location: London‑based, hybrid. 3 days per week in‑office, 4 days during your first two weeks so you get the most out of onboarding; if Europe‑based then remote but occasional travel to London as part of the role.
- Annual Time Off: 25 days PTO + bank holidays, 4 company‑wide days off (Kyra Days), 3 wellness days, and paid sick leave each year.
- Growth: Annual Learning & Development budget to invest in your skills.
- Rewards: Annual bonus scheme to recognise great work. Healthcare coverage for US‑based team members.
Support
If you have a condition or require an adjustment to our interview process – please let us know so we can make adjustments to support you. Please note that when you submit an application or resume, your data will be processed in line with our privacy policy.
Growth Hacker (AI First) UK, Europe Based in London employer: Rainfallcap
Kyra is an exceptional employer that fosters a dynamic and innovative work culture, offering employees the unique opportunity to build and own their growth engine in a fast-paced environment. With a hybrid working model based in London, generous annual leave, and a commitment to personal development through an annual learning budget, Kyra empowers its team members to thrive both professionally and personally. The company's focus on AI-driven strategies and a collaborative atmosphere ensures that every employee can make a meaningful impact while enjoying the flexibility of remote work when needed.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Hacker (AI First) UK, Europe Based in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Rainfallcap and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Rainfallcap are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Rainfallcap on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Rainfallcap. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Hacker (AI First) UK, Europe Based in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Rainfallcap. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Rainfallcap:Show us that you’ve done your homework! In your application, briefly mention what you admire about Rainfallcap’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Rainfallcap
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Rainfallcap will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Rainfallcap, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
