Multi-Site Store Manager - London

Founded in 2008 by Los Angeles native Jeff Abrams, Rails has grown from a small label into a full collection of women’s and men’s apparel. Sold at top international retailers and worn by a loyal following of celebrities and tastemakers, the brand has come to define a new classic heritage and relaxed sensibility. Rails is sold in 30 countries by more than 1000 retailers, including its own flagship stores in New York, San Francisco, Newport Beach, Paris, London and Amsterdam.

The Multi-Site Store Manager is responsible for leading multiple store teams to achieve and exceed sales, profitability, client experience, and operational excellence targets across their designated locations. This fashion-forward leader acts as a passionate brand ambassador, ensuring each store consistently delivers an elevated brand experience while maintaining strong commercial performance. The role oversees workforce leadership, KPI performance management, client engagement initiatives, inventory and operational execution, and supports the development of store leadership teams. The Multi-Site Store Manager reports to the UK & Europe Retail Director.

• Strategic Leadership & Performance: Oversee the effective execution of sales strategies, service standards, visual merchandising, and operations across all assigned stores. Drive financial performance by analyzing retail KPI trends, identifying opportunities, and implementing improvement plans at store level. Develop and execute business plans tailored to each location, ensuring growth, profitability, and market competitiveness. Monitor staffing models and floor coverage to support peak performance periods.
• People & Culture: Inspire, coach, and develop Store Managers and their teams to foster a high-performance, inclusive, and brand-led culture. Lead performance management, succession planning, and talent development across locations. Champion brand values and ensure the spirit of the brand is consistently represented in every store environment. Ensure client acquisition, retention, and engagement strategies are effectively executed in all stores. Support teams in delivering an exceptional client experience across all channels of engagement (in-store, virtual, and alternative touchpoints). Promote a solution-oriented approach to client service, ensuring timely and effective resolution of escalations.
• Marketing, Community & Brand Representation: Partner with store teams to create engaging in-store activations and local events that drive traffic, loyalty, and client development. Build and maintain relationships within each store’s local community including stylists, influencers, business partners, and key clientele to strengthen brand visibility and loyalty. Create and maintain a positive, engaging, and performance-driven work environment across all stores and within cross-functional partnerships. Attract, recruit, and retain top retail talent for multiple store locations, ensuring a strong leadership pipeline. Continually coach, motivate, train, and develop Store Managers and store teams to achieve performance goals and support career growth within the organization. Lead performance management initiatives across stores, including feedback, development planning, and disciplinary actions where required. Lead and participate in store meetings and corporate meetings as required to communicate priorities, strategies, and updates. Ensure staffing and scheduling structures across stores support business needs, client traffic, and productivity targets. Effectively manage and resolve workplace conflicts while maintaining trust and accountability. Ensure each store consistently reflects the brand image, maintaining corporate standards and elevated presentation. Oversee the execution of visual merchandising guidelines across locations, adapting thoughtfully to local business needs and trends while maintaining brand consistency.
• Operations: Ensure operational excellence across all stores, including inventory accuracy, receiving, transfers, returns, cycle counts, reconciliations, and processing in alignment with company standards. Oversee and support the completion of merchandise receipts, store transfers, and stock flow to ensure product availability and commercial readiness. Safeguard company assets across locations, including cash handling, inventory control, expenses, and loss prevention initiatives. Oversee Client Consignment processes ensuring timely turnaround, strong take rate, and efficient merchandise management. Ensure effective execution of omnichannel initiatives (Order-in-Store, Ship-from-Store, Pickup-in-Store, Reserve-in-Store), driving Omni KPIs and seamless client experience. Ensure all stores comply with legal requirements, safety standards, and internal policies. Partner closely with internal stakeholders including Store Leadership network, Operations, Visual Merchandising, CRM, Retail Training, HR, Merchandising, and Regional Management to drive business performance. Support additional projects or responsibilities as business needs evolve.

• Strong commercial acumen with proven success in managing multi-store retail operations.
• Inspirational leader capable of developing teams and driving accountability.
• Passionate brand advocate with a deep appreciation for fashion and client experience.
• Analytical mindset with the ability to translate data into action.
• At least 4+ years of experience in a retail managerial position.
• Fashion enthusiasts and retail experience within women’s and men’s apparel preferred.
• Ability to effectively create, manage and adhere to deadlines.
• Adaptable, a sense of openness, active listener, and compassionate.
• Advanced organizational skills, writing and communication skills.
• Expertise in Microsoft Office 365 Suite.
• Comfortable and savvy with computer technology, including PC and iOS devices.
• Travel approximately 10% of the time.

Rails is committed to providing equal employment opportunities and building a diverse workplace in all its forms and considers candidates without regard to race, color, religion, age, gender identity, sexual orientation, national origin, disability status, veteran status or any other characteristic protected by applicable laws. As an equal opportunity employer we welcome and consider all qualified applicants.